1. DONALD R. BOTTELSEN
631 Belinder Lane, Apt 2508 • Schaumburg, IL 60173 • C: 770-598-0409 •
Email: dbottelsen@att.net • homepage: http://dbottelsen.com • www.linkedin.com/in/dbottelsen/
Analytics Prodessional
More than 25 years’ experience successfully managing large global projects in complex environments. Use current big-data analytic
practices, and research techniques to guide strategy with insights on clients and the market. Engage executives to ensure projects
connect their specific business problems with appropriate solutions. Bring not just recommendations but tactical and strategic action
plans that are implemented time and time again with measurable gains.
• 58% y-y rev growth, $2M (30%) in yearly productivity savings,31% improvement in cycle time with 98.9% accuracy. Double
response rate. These are the numbers I deal in and I am always measured on improvements in share, growth, revenue and profit.
Analytics and Modeling, SAS, R Market Research Client Insights
Database Architecture R, SAS, SQL, Excel, PowerPoint, Tableau Data Visualization, Tableau, excel, etc.
PROFESSIONAL EXPERIENCE
SOURCELINK Chicago, IL
LEAD ANALYST / ADVANCED ANALYTICS 2015 to present
• Lead analyst for one of the largest direct marketing companies in the US. Broadening my years of experience in B2B marketing
with B2C.
• lead the team while performing analytics, building over 20 models to date and developing an automated modeling tool that is
saving weeks of time
• Defined and document all internal processes making them audit ready.
• Rewrote our contract with our data vendors negotiating a significantly lower cost.
• Developed, documented and published locally several tools and techniques which are now common practices for the team.
• Creation of an advanced data mining practice for our best clients
• Developed the first unstructured text analytics capability
• Lead the development and transition of our group to a new computing platform
• Final decision maker on the adoption and implementation of new data sources
NEW YORK UNIVERSITY New York, NY
ADJUNCT PROFESSOR/ANALYTICS AND DATA VISUALIZATION 2012 to present
• “Introduction to Data Visualization (using Tableau, R and SAS)”, "Analytics and Data Visualization for Business”,“Advanced
Digital Analytics using SAS” , “Datamining with SAS”, Statistics for Marketers
• In addition I participated on several projects as a sub-contractorwhile working at NYU; Subject Matter Expert on an analytic
project for a fortune 500 tech firm, Client Executive for a client of Data Square. Instructorfor anotherfortune 500 tech firm.
• As a leading expert in my field of analytics, segmentation and data visualization I have also consulted with several clients on
their specific endeavors.
IBM CORPORATION Somers, NY
DIRECTOR OF ANALYTICS 2007 to September 2012
Directed a 100+ person global analytics team to guide the turnaround of the largest brand at IBM. Brought in to improve the focus and
effectiveness of the team. Met new requirements while exchanging 50% of the personnel in one year. Guided the launch of a new
product,the sales recovery of a major IBM brand, and the creation of a new messaging strategy.
• Managed a 6 month project, across 21 countries to save IBM’s highest profit engine, the System/z. Testing, Analytic Analysis,
research and modeling resulted in a 56% increase in Sys/z revenue, the largest quarter in company history.
• Identified a market niche where IBM could lead with the right product and value proposition.Based on our research a new prod uct
category was created called Pure Systems .
• Created the opportunity estimation, pricing analysis and customer targeting for the successfullaunch of IBM Pure Systems. 2300
units in 70 countries were shipped in the launch year, half of the total MIPS that shipped.in 4Q12.
• Presented the Analytics competitive landscape for a new service to IBM Pres. Sam Palmisano identifying niches/partnerships that
would give IBM a competitive edge. Invented a method for measuring competitive ecosystems predicting market results of future
actions a key input to a CEO level initiative to develop new partnership strategies.
• Implemented social media testing and tracking to measure impact of marketing efforts and identify key influencers. Competitors
“owning” terms were monitored ensuring activities were moving the needle to IBM.
• Modeled customer defection and processor purchase mix predicting an issue to meeting future profit targets. Strategic revenue
plans were adjusted, propensity models identifying defectors delivered to sales and System/z and Pure Systems activities were
kicked off as a result. .

2. DONALD R. BOTTELSEN
9 Fleetwood Ln • Brookfield, CT 06804 • H: 203-775-7050 • C: 770-598-0409 •
Email: dbottelsen@att.net • homepage: http://dbottelsen.com • www.linkedin.com/in/dbottelsen/
Cont.
IBM CORPORATION Atlanta, GA
SENIOR MARKET ANALYTICS MANAGER 1999 to 2007
Managed up to 75 people at one time who were responsible for delivering analytics to a variety of brands and industries in the Americas.
Directed the performance of a variety of tasks from advanced analytics, to database mining, targeting and customer analysis. Our
insights were considered vital to the Americas GM who wanted a standing bi-weekly in-person presentation on the market
• Identified a revenue concentration situation that if solved would result in millions of revenue. As a result was selected to manage
a project to diagnose,frame and deliver an IBM wide solution to the problem.
• Used a combination of modeling techniques to develop a segmentation scheme which would s hift coverage decisions to high
potential low share clients. The model was deployed worldwide, the first of its kind. Revenue increased 8.1%
• Created pooled resource model for lower skilled tasks saving $2M (30%), generating 31% improvement in cycle time and 98.9%
accuracy. Received the third of my three “Leadership awards” for this work.
• Large research project identified purchase triggers. Custom tool searched the web for triggers and routed company information
directly to the field. Reps were able to get ahead ofupcoming requisitions improving win rates and creating sales they neverwould
have known to compete for.
• Promoted into this position with the mission of creating a new capability and team structure to increase visibility and scope of the
market intelligence team's involvement providing more comprehensive and cost effective coverage.
IBM CORPORATION Atlanta, GA
SENIOR ANALYTIC STRATEGIST AND DATABASE ARCHITECT 1993 - 1999
• Took ownership of a project to fix data quality problems in the database serving the southwest.In 6 months quality improved over
70% and I received the first of my 3 leadership awards for my work.
• Developed and deployed the database architecture that supported database marketing, analytics and statistical analysis activities
across the US, eventually becoming the global standard.
• Region by Region translated existing architectures into the new one writing translation algorithms specific to each location and
training employees in those centers on the new standard.
• Merged 6 databases into one for all of the US, translating and transferring massive amounts of data with 0 errors in 6 weeks.
• Worked closely with the database management team to rollout the new US database, tuning, de-duplicating, merging as well as
helping to design and test the next version of the marketing program used.
• Built propensity models and developed a decision tree algorithm that more than doubled response rates for campaigns targeting
several industries and instituted a country wide model testing algorithm (that didn’t require a reduction in the audien ce size).
• Supported the marketing activities in several industries with database strategy support,analytics,reporting, targeting, seg menting,
and more. Received the second of my three leadership awards for developing leading edge techniques and improving the role the
market intelligence team played.
EDUCATION
B.S. - Marketing/Business – University of Colorado at Denver, Cum Laude
Certificate - Professional Direct Marketer - University of Missouri, Kansas City
Sales, Manager and Executive Training - IBM
Professional SAS Programmer – SAS Institute
SKILLS / AWARDS
Advanced Analytics, Primary and secondary qualitative and quantitative research, Competitive strategy, corporate and marketing
strategy, workshop facilitation, project management
IBM Leadership Award (3x), IBM 100% club, IBM Golden Circle, IBM Quarter Century Club, Numerous work related recognition.
Eagle Scout, Member of Order of the Arrow, Black Belt in Tae Kwon-Do
ACTIVITIES / INTERESTS
Photography (http://dbphoto.dbottelsen.com), Music, Woodworking, Backpacking, Tennis, Golf