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Patient engagement:
Social media, health
professionals, and
advocacy
Don S Dizon MD
Massachusetts General Hospital
Editor, ASCO Education Book
Chair-Elect, ASCO Cancer Communications Committee
Advocacy
Photo credit: http://www.wallpapersshop.net/wp-content/uploads/2012/11/People-Gesture-Friendship-Hands-
Handshake.jpg
Blogging
Engagement
With other clinicians
Beyond My Peers
Action
What I’ve learned
Photo credit: http://jessicareedy.files.wordpress.com/2010/10/twitter-over-capacity.jpg
Twitter
Photo credit: www.marthassos.com
Twitter
Photo credit: www.profitswithjody.com
Hashtags
Photo credit: http://siliconbeach-media.s3.amazonaws.com/legacy/blog/uploads/2013/03/Hashtags-graphic.jpg
Symplur
http://www.symplur.com/healthcare-
hashtags/ASCO13/analytics/?hashtag=ASCO13&fdate=05%2F18%2F2013&shour=0&smin=0&tdate=05%2F22%2F2013&t
hour=0&tmin=0&ssec=00&tsec=00&img=1
Importance of
impressions
http://help.tweetreach.com/hc/en-us/articles/201201636-What-do-you-mean-by-reach-exposure-and-impressions-
Engage, don’t Advertise
Conclusion
Photo credit: waggeneredstrom.com
Always with our principles intact
http://lightworkers.org/blog/186234/radiance-light-love-sincerity

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