3. WHY PINPOINT?
America is Changing
The Minority Will Soon
Become the Majority
New Diverse Voters
The burgeoning multicultural
population is becoming the
New American Mainstream
New Diverse Issues
Reaching America’s Emerging Multicultural ElectorateReaching America’s Emerging Multicultural Electorate
4. Reaching America’s Emerging Multicultural Electorate
WHY PINPOINT?
Pinpoint Government Communication Solutions
understands the changing America. We are not like
other agencies.
We focus ONLY on political campaigns, PAC’s, as
well as issue and advocacy strategies targeting the
multicultural audience.
With audience insights built on experience, Pinpoint
activates social change with the credibility and discipline
of brand marketing.
We are headquartered in Washington, DC, at the
seat of power and social change.
This is who we are. This is what we do.
Reaching America’s Emerging Multicultural Electorate
5. Reaching America’s Emerging Multicultural Electorate
ABOUT US – Our Team
Don Moore
• President of Publicis
Group’s Digital
Division, Burrell
Communications
• Agency Team
Leader for the
Central and Western
Regions for
GOOGLE
• VP of Multicultural
Sales & Marketing
ABC Radio
Networks
Tijuan Gray
• VP of Urban Radio,
Katz Radio Group
• Executive
Leadership of Sales,
MTV Networks
• General Manager
and Leader , TCI
Networks
Fred Robinson
• Director of
Government &
Political Marketing
CBS Radio,
Washington
• Director of
Government and
Issue Marketing for
Radio One
• VP of Western Sales,
Mutual Broadcast
Systems
Reaching America’s Emerging Multicultural Electorate
6. Reaching America’s Emerging Multicultural Electorate
ABOUT US – The Pinpoint Difference
• Leadership team with over 70 years in government, traditional and
digital marketing
• Proven success in developing efficient, effective custom marketing
campaigns
Management
• Only agency focused solely on government communications to the
multicultural community
• Partnerships with multicultural grassroots organizations
Focus
• Alliance with Katz, the largest national media representation firm , and
GMMB, one of the largest most respected political agencies in the US
• Alliance with CarLop (Hispanic) and FLW International (Digital) for
targeted expertise
Strategic
Alliances
• Creative, integrated campaigns with wide ranging measurable
capabilities
• Strategic consultancy, polling and research through implementation,
with competitive fee structure
One Stop
Shopping
• Accountability beyond impressions, but also branded content and
analytics
• Proprietary location-based service mobile applications for near real time
audience targeting
Digital Tools
Reaching America’s Emerging Multicultural Electorate
7. Reaching America’s Emerging Multicultural Electorate
ABOUT US – Strategic Alliances
Full Service Political
Agency
Nation’s Largest Media
Representation Firm
Digital Applications,
Innovation & Analytics
Full Service Hispanic
Agency
Multicultural Political &
Marketing Expertise
Reaching America’s Emerging Multicultural Electorate
8. Reaching America’s Emerging Multicultural Electorate
ABOUT US – Strategic Alliances
GMMB, is a Washington, D.C based world class strategic
communications firm lauded as societal problem solvers.
Engineers of social change campaigns from the bottom up,
top down and peer to peer. GMMB views social problems
empathetically and develop solutions through the eyes of
those we need to engage to turn an idea into a movement.
Katz Media Group is the largest media representation
company in the United States, offering advertisers and
agencies one point of access to millions of active consumers
across the country. With the on-air and digital assets of more
than 4,000 radio stations and 800 television stations, Katz
Media Group provides locally relevant solutions for national
marketers that resonate with consumers.
Reaching America’s Emerging Multicultural Electorate
9. Reaching America’s Emerging Multicultural Electorate
ABOUT US – Strategic Alliances
Flowers International is a Chicago based brand technology
firm that helps clients use data and insights to promote
awareness. Through their proprietary technology, they build
digital applications and supporting marketing analytic
platforms. Flowers International creates value by delivering
and redelivering near real time content based on interest and
location.
CarLop Marketing Productions is a full service minority
advertising agency, specializing in the Hispanic/Latin market.
The agency has over 60 years of combined experience in
Marketing, Offline and Online Media Buying/Planning, Digital
Strategy, Advertising and Public Relations. CarLop’s vast
experience spans the international world of multicultural,
multilingual communications exceeding a client’s needs and
return on investment. At all touchpoints, the agency delivers
the right message at the moment of relevance.
Reaching America’s Emerging Multicultural Electorate
10. Reaching America’s Emerging Multicultural Electorate
ABOUT US – Our Capabilities
Competitive Analysis, Digital Planning &
Intelligence & Polling Buying
Social Marketing Analytics & Research
Television/Radio Planning Advocacy & Issue
& Buying Marketing
Content Development Mobile Marketing &
Applications
Public Relations Community Outreach &
Engagement
Reaching America’s Emerging Multicultural Electorate
11. Reaching America’s Emerging Multicultural Electorate
ABOUT US – Proprietary Mobile & Analytics
Reaching America’s Emerging Multicultural Electorate
LBS Activation Candidate Content
& Activation
12. Reaching America’s Emerging Multicultural Electorate
ABOUT US – Our Digital Marketing Capabilities
Reaching America’s Emerging Multicultural Electorate
200MM Permission Based Marketing
Database
* 15% African American (30MM)
* 10% Hispanic (20MM)
* Democrats (32.7MM)
* Republicans (27.2MM)
600MM Mobile Uniques
* 28% African American (168MM)
* 10% Hispanic (132MM)
* Democrats (36.8MM)
* Republicans (30.5MM)
13. Reaching America’s Emerging Multicultural Electorate
ABOUT US – Previous Experience
Reaching America’s Emerging Multicultural Electorate
