10. You are on your way to
becoming a brand.
But, they can’t hit a target that they can’t see!
11. Your resume is a
marketing tool, plain and
simple. It’s designed to get
the attention of the hiring
manager and compel
them to call you.
Let’s face it…most
resumes are plain, simple,
and boring as hell.
12. Many Jobs…Many Resumes…
Very Little Time
• You only have a small window of time to make that solid
impression. So, it is extremely important to have a unique
resume that shows off your individuality.
• Preparing is caring and you need to take the time to show
more than just the basics. Show how and why you stand
out from everyone else in that pile of resumes.
13. Success for overachievement?
Let me be perfectly clear.
• There are more than 500
people standing outside
the door waiting to work
for this company…what
will make you stand out?
• Clarity. Lack of clarity is
probably more
responsible for frustration
and underachievement
than any other single
factor.
14. • A resume needs to be on
point, and present only
that information
necessary to get you the
phone call.
• Remember, the hiring
manager is likely to make
a decision in that 3 to 10
second window, so keep it
short and highlight your
best attributes to
maximize your chances.
BE BRILLIANT WITH THE BASICS
18. • Do a comprehensive
re-write1
• Know what to exclude2
• Show your individuality3
Today’s Overview
19. Brilliant with the Basics
Back in the day
• Name
• Address
• Phone
• Email
• MISSION STATEMENT
• EDUCATION
• WORK EXPERIENCE
• REFERENCES
20. Brilliant with the basics today
• Career Driver
• Profile
• Special Skills
• Achievements
• Employment
• Education
• References
w/Phone Numbers
21. THE TOOLS YOU NEED ARE JUST A CLICK AWAY:
WWW.INTERACTIVERESUMEBUILDER.COM
WWW.GUERRILLARESUMES.COM
WWW.EDUCATIONCLOSET.COM
22. THE TOOLS YOU NEED ARE JUST A CLICK AWAY:
WWW.INTERACTIVERESUMEBUILDER.COM
WWW.GUERRILLARESUMES.COM
WWW.EDUCATIONCLOSET.COM
Don’t trust everything I tell you.
Do your own research for what works for you.
23. Make your resume tech-friendly.
• While you still need a
paper version to bring
to networking events
and job interviews, in
2014 your resume
mustt be designed to
meet the needs of
computers,
smartphones, tablets
and the human eye.
24. Snail mail your resume.
• While that may sound old
school, it’s actually a clever
form of reverse psychology.
Mailing your resume will get
a hiring manager’s attention
exactly because most are
sent electronically.
• REALLY want to make an
impression? FedEx ! Track
the package, know when
they signed for it, give them
some time to read it.
• Then send them an email.
25. Power up your LinkedIn Profile.
It should be a personal and
engaging complement to your
resume, not a mirror image.
LinkedIn offers the capability
to link to files, videos and
portfolios, so take advantage
of those features. That way,
you’ll paint a portrait that is
more vibrant than your
resume while impressing
prospective employers with
your technological savvy.
26. Time Spent
ProjectsWorkedOn
Re-work your
resume and
make various
versions
Build your
contact list
and keep it
updated
Working Toward Mastery
Re-work your
cover letter
and tailor it to
each position
27. Summary
• Everyone is unique and your resume should
reflect that thought
–Tailor each resume to a specific position
–Double and triple check for spelling!
• Set realistic expectation
–Patience and persistence
• Keep your eye on the goal
–Time to take your brand to the streets
28. QUESTIONS?
CALL ME AT 312-884-8000
OR EMAIL ME AT
DCLARK@BEONAIR.COM.
THANK YOU FOR YOUR TIME!