This is a Project and Portfolio assignment that I created at Full Sail University on Personal Branding. 11/19/2022

1. PERSONAL BRAND EXPLORATION
Dominique Rodriguez
Project & Portfolio I: Week 1
October 28, 2022

2. IDENTITY
Picture of You
Goes Here
Born and raised in Las Vegas, NV. I grew up in a
family that loved football, and boxing. I began
my amateur boxing career when I was 8 years
old and continued into my mid 20’s until I broke
my back. Even though my time as an athlete
ended, I chose not to give up on my love for
sports and
fi
tness. I now coach youth sports,
and am a Sales and Marketing Manager for
Anytime Fitness. Fitness will always be my
passion, and I feel that my purpose in life is to
lead others toward a healthier lifestyle and show
them that you can always get back up after
being knocked down.

3. PROFESSION
Potential Job Titles:
• Creative Services Director
• Marketing & Promotions Manager
• Account Executive
BRAND ARCHETYPE - I want to
motivate my audience in a way that
helps them feel inspired and
empowered. I will use my creative
strengths to present to my audience
that anything is possible as long as
you take action.
Advertising & Promotions Manager for Fitness Industry
Picture Relevant
to Your Industry
Goes Here

4. Sports & Fitness
TARGET AUDIENCE
Amanda Acevedo
Outreach Plan:
• Create an ad reel to showcase my skills in sports
marketing and build up my media content across all
social media platforms
• I will upgrade my LinkedIn account to premium so that I
can message her with links to my work.
• As soon as I create enough content to showcase my
skills I will connect, hopefully within 6 months.
HR Coordinator at NFL
Taylor Monti
Outreach Plan:
• I will create a marketing reel with some of the local
boxers that train with my old coach.
• I will reach out to Taylor through LinkedIn and deliver
the reel so that she can analyze my skills.
• I would like to connect with her within a 6 month time
frame.
Talent Acquisition at ESPN
Richardson Presume
Outreach Plan:
• Learn as much as I can about Gravity and focus my
marketing talents around their business model.
• I plan to reach out via LinkedIn to introduce myself and
deliver a reel of my work to showcase my skills.
• I plan to make a connection now on LinkedIn and
produce content that he will see regularly. I’ll inquire
about a job once I know I have his attention.
Marketing Account Manager at
Gravity

5. GOALS
Short Term:
• Increase my brand awareness online.
‣I will post new content across my social media
platforms 2-3 times a week. I will also create videos on
my Youtube channel once a month, and increase my
LinkedIn connections by 50% by July 2023.
Mid Term:
• Land a sports marketing job making $75,000+ a year.
‣I will
fi
nd a paid internship into sports marketing near
my graduation date. I will either accept an offer from
the internship or get a letter of recommendation by
2025. I will then move up to the desired wage by 2028.
Long Term:
• Own my own digital marketing company.
‣I will gain the experience by working for the big
companies and then start my own company with 5 - 10
employees by 2037.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Electronic mail software
SOFT
HARD
Novice / Adept / Expert
Presentation software Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Analytical or scienti
fi
c software
SOFT
HARD
Novice / Adept / Expert
Graphics or photo imaging software Novice / Adept / Expert
Systems Evaluation Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I help companies in the health and
fi
tness
industry build brand awareness by educating
the public about the importance of their
products and services and how they can
impact athletic abilities, overall health, and
well-being.
PROMISE

8. CREDENTIALS
Work Experience:
• Anytime Fitness, Marketing & Sales
Management
• Pure Health, Marketing & Sales
Management
Education:
• Computer Animation, A.S., Full Sail
University
• Digital Marketing, B.S., Full Sail University Exp 2024
Awards:
• Top sales producer for 5 consecutive
years, awarded by Ron Mckormick, owner
of Pure Health

9. COMPETITION
Rene Durruthy
Industry Experience:
• Director Digital Marketing
Education:
• Internet Marketing, Full Sail University 2010-2012
Leadership Experience:
• Vegas Inc 40 under 40
• Director of Digital Marketing 2019 - Present
Skills and Pro
fi
ciencies:
• Social Media Marketing - 107 endorsements
• Online Marketing - 96 endorsements
• Marketing - 67 endorsements
Dominique Rodriguez
Overall Online Presence:
• 500+ connections, banner image is customized,
headshot was not visible. His pro
fi
le is pretty well
detailed, he does have published articles. He is active
on Instagram, and his LinkedIn URL is customized.
• Grade: Superior?, 90 out of 100
Industry Experience:
• Sales and Marketing Manager
Education:
• Computer Animation, A.S. Full Sail University
2022-2024
• Digital Marketing, B.S. Full Sail University 2019-2021
Leadership Experience:
• Sales and Marketing Manager
Skills and Pro
fi
ciencies:
• Presentation - 1 endorsement
Overall Online Presence:
• 86 connections. banner image is customized with a
professional headshot. Pro
fi
le is lacking detail. No
published articles, and not very active on other social
media., LinkedIn URL is customized?
• Grade: Poor, 50 out of 100

10. COMPETITION
Stephanie Lund
Noteworthy Experience:
• Director of Digital Marketing
• Digital Marketing Executive
• Senior Digital Manager
Dominique Rodriguez
Industry Experience:
• Director of Digital Marketing
Education:
• Online Marketing, M.S. Full Sail University 2009-2010
• Business Administration, B.S. California State University
2000-2004
Skills and Pro
fi
ciencies:
• Online Marketing - 44 endorsements
• Social Media Marketing - 40 endorsements
• Email Marketing - 36 endorsements
Overall Online Presence:
• 500+ connections?, banner image is customized with a
professional headshot. Her pro
fi
le is pretty detailed, but
has no published articles. She is active on other social
media sites. LinkedIn URL is customized?
• Grade: Average, 80 out of 100
Industry Experience:
• Sales and Marketing Manager
Education:
• Computer Animation, A.S. Full Sail University
2022-2024
• Digital Marketing, B.S. Full Sail University 2019-2021
Skills and Pro
fi
ciencies:
• Presentation - 1 endorsement
Overall Online Presence:
• 86 connections. banner image is customized with a
professional headshot. Pro
fi
le is lacking detail. No
published articles, and not very active on other social
media., LinkedIn URL is customized?
• Grade: Poor, 50 out of 100
Noteworthy Experience:
• Sales and Marketing Manager

11. BRAND POSITION
For the sports brands who need to let the world
know who they are, I provide an unmatched and
uplifting presence that captivates an audience
with an underdog approach.
“COACH DOMINO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Marketing Conference
‣ May 17th | Caesars Palace
• Adobe Summit EMEA
‣ March 20th | Las Vegas (TBD)
• Marketing 2.0 Conference
‣ December 19th | Mandalay Bay
Digital Marketing
• Primary Content: I will create motivating content about my story of
breaking my back and continuing forward with my
fi
tness with the
help of my family as I return to school to learn Digital Marketing for a
new career path. I’ll show my audience that it’s never too late to start
new.
• Primary Tools: I will create content for Facebook, Instagram, Tick
Tock and Youtube by using Adobe Suite and apple Software. I will
post 2-3 times a week on all platforms, but Youtube will be once a
month.
• Website: I have purchased my domains already. I plan to showcase
my journey back to health, post videos of my coaching, and my path
to becoming a Digital Marketer.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor in the sports marketing
fi
eld?
They should have over 10 years of experience. I’d like to
connect with them by early 2023
Formal Education
• Computer Animation A.S. Full Sail University 2019-2020
• Digital Marketing B.S. Full sail University 2022-2024
Technical Skills
• Complete the Learning Data Analytics Course - LinkedIn
Learning, Dec, 2022
• Excel Business Intelligence: Power Pivot & Dax -
LinkedIn Learning, Feb, 2023
• Become a Project Manager Course - LinkedIn Learning,
May, 2023
Soft Skills
• Time Management Fundamentals - LinkedIn Learning,
Nov, 2022
• Negotiation Skills - LinkedIn Learning, January 2023
• Writing with
fl
air course - LinkedIn Learning, March,
2023

14. Dominique Rodriguez
You know how splitting your time between
providing the best products and services, and
bringing awareness to your brand can be a constant struggle. Well I help by
taking over the marketing side of your brand, so that you can focus on doing
what you do best. In fact I have increased business revenue by more than
30% on average with all of my current clients.
“

15. REFERENCES
Amanda Acevedo - Human resources coordinator - linkedin. (n.d.). Retrieved October 30,
2022, from https://www.linkedin.com/in/amanda-acevedo-397a9618a
Become a project manager learning path: Linkedin learning, formerly Lynda.com. LinkedIn.
(n.d.). Retrieved October 30, 2022, from https://www.linkedin.com/learning/paths/
become-a-project-manager?u=50813145
Crenshaw, D. (2022, February 8). The power of managing your time - time management
fundamentals video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
Retrieved October 30, 2022, from https://www.linkedin.com/learning/time-
management-fundamentals-14548057/the-power-of-managing-your-time?
autoplay=true&u=50813145
Dutton, C. (2018, May 9). Welcome - microsoft excel video tutorial: Linkedin learning,
formerly Lynda.com. LinkedIn. Retrieved October 30, 2022, from https://
www.linkedin.com/learning/excel-business-intelligence-power-pivot-and-dax/
welcome?autoplay=true&u=50813145
Hero Brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam | Psychology
Driven Brand Strategist. (2022, April 13). Retrieved October 30, 2022, from https://
www.kayeputnam.com/brand-archetype-hero/
Hunt, R. (2021, April 22). Beginning your data analysis journey - learning data analytics: 1
foundations video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
Retrieved October 30, 2022, from https://www.linkedin.com/learning/learning-data-
analytics-1-foundations/beginning-your-data-analysis-journey?
autoplay=true&u=50813145
Maksumov, S. (2018, September 18). Sports marketing word cloud. stock illustration -
illustration of winner, Ball: 126411484. Dreamstime. Retrieved October 30, 2022,
from https://www.dreamstime.com/sports-marketing-word-cloud-sports-marketing-
word-cloud-made-text-image126411484
Ntradeshows. Fairs. (n.d.). Retrieved October 30, 2022, from https://www.ntradeshows.com/
adobe-summit-emea/
Profesi Marketing manager: Tugas, Jobdesk, Gaji, Keahlian Dan Jenjang Karir. Mployee.
(2021, November 27). Retrieved October 30, 2022, from https://www.mployee.id/
profesi/marketing-manager/
Raja, S. (2018, May 29). Welcome - writing with flair: How to become an exceptional writer
video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn. Retrieved October
30, 2022, from https://www.linkedin.com/learning/writing-with-flair-how-to-become-
an-exceptional-writer/welcome?autoplay=true&u=50813145
René Durruthy - Director of Digital Marketing - DTP | LinkedIn. (n.d.). Retrieved October 30,
2022, from https://www.linkedin.com/in/rdurruthy
René Durruthy (@pahdre) • instagram photos and videos. (n.d.). Retrieved October 30, 2022,
from https://www.instagram.com/pahdre/
Richardson Presmy - Columbus, Ohio, United States | Professional ... (n.d.). Retrieved October
30, 2022, from https://www.linkedin.com/in/richardson-presmy-3301b9198
Taylor Monti - Recruiter - ESPN | LinkedIn. (n.d.). Retrieved October 30, 2022, from https://
www.linkedin.com/in/taylormonti
The marketing conference. 10Times. (n.d.). Retrieved October 30, 2022, from https://
10times.com/winter-marketing-educators-conference-lasvegas
11-2011.00 - advertising and promotions managers. O*NET OnLine. (n.d.). Retrieved October
30, 2022, from https://www.onetonline.org/link/summary/11-2011.00