Here are the key points I would highlight in evaluating the research: - The product research provided useful inspiration and ideas for game elements and design. However, coming up with truly novel ideas was challenging. - The online survey allowed collecting feedback from a large sample size efficiently. However, response rates may have been low since participation was optional. - Interviews provided more in-depth insights than surveys, but were limited by only a small number of participants. - Distributing the survey online made it convenient but relied on voluntary participation. Getting a good response required multiple reminders. - Triangulating different research methods helped gain a more well-rounded understanding of the target audience compared to relying on a single approach.

1. Research
Dominik Balint

2. Existing Product
The conventions of this game is the scores at
the top. The layout of the game is quite
simple as its only made up of wooden planks
and some ladders that go from one level to
another to make the game more fun and also
and to keep its originality. The reason why
this game appeals to the audience is probably
because how famous and how old it is. The
target audiences are mainly younger children
but some older adults might find it
interesting. This games genre is an arcade,
the way that is reflected is the fact that it is
made up of pixels and all of the arcade games
are pixelated, for example Pac-man, Tekken,
Super Mario.

3. Existing Product
The conventions of this game is also the score
board at the top just like on the previous
games. The layout for this game is really
different compared to the other two games.
This game appeals to a older audience because
its old-school and loads of people know it but
it is also simple in its design and gameplay for
younger and newer audiences with an
addicting goal to achieve because when you
start playing you want to collect all the gold
dots to improve your score. They have done
the game on a black background to make the
game look like a night arcade game, but also to
make the colours stand out and to make the
small gold dots look like they’re lights. The
genre of this game is a retro arcade game.

4. Existing Product
The conventions of this game is also the score
board at the top just like in the previous
game. The layout for this game is made up of
blocks that you can use to get through the
levels and you also have obstacles to make
the game more fun as well as more
challenging. The way this game will appeal to
the audience is because it is a well known
game and there are more parts to this game
which gives the audience more options to
chose from. The main target audiences are
going to be young children. The genre of this
game is arcade.

5. Existing Product

6. Research Analysis
• What common features do the researched
products have?
- All the researched products have got the same interaction. Both the Donkey Kong, Super Mario are
pixelated games. All the games I have researched have included either quests or challenges for the
players to complete or things that the players can unlock or improve. The game will be made to let the
gamers have fun.
• What aspects of the research will you include
within your on work?
• In my own work I am going to include the pixelated idea from Flappy Bird, Donkey Kong and Super
Mario. I am also going to make my poster and game case cover layout the same as the ones I have
researched.

7. Questionnaire Analysis
Dominik Balint

8. Audience research
• Observation: 11%-Female, 88%-Male
• What this says about my audience: This shows that more male are interested in gaming then
females.
• How will your product appeal to this audience: My target audience is are mainly male
gamers.

9. Audience research
• Observation: 88%-14-18, 11%-18-24
• What this says about my audience: The stats on the diagram show that under 18 people are
more interested in gaming.
• How will your product appeal to this audience: I will make sure that I don’t put many violent
things in my game as my main target audiences are under the age of 18.

10. Audience research
• Observation: 33%-Action, 33%-Simulator, 22%-Sport, 11%-First person shooter
• What this says about my audience: This says that my audiences are equally interested in Action and
Simulator games.
• How will your product appeal to this audience: I will make sure to take my audiences likes in
consideration to make sure that they do enjoy the games such as action and simulator games.

11. Audience research
• Observation: 66%-For entertainment, 11%-To have something to do in spare time, 22%-
Other
• What this says about my audience: This shows that the people who gave feedback are
playing video games to entertain themselves.
• How will your product appeal to this audience:☺

12. Audience research
• Observation: 22%-0-5 hours, 33%-5-10 Hours, 44%-+12
• What this says about my audience: The stats from the diagram show that the people who
gave feedback really enjoy gaming as they play their video games +12 a week.
• How will your product appeal to this audience: Because my audiences play games for many
hours I wont have to worry about the games length.

13. Audience research
• Observation: 33%-Yes, 66%-No
• What this says about my audience: The information form the diagram show that people might not be
interested enough to by the game straight after it gets released.
• How will your product appeal to this audience: The fact that my audience do not buy the games straight
after they get released makes my job easier because when I release the game I could still make changes to
make it as perfect and entertaining as possible.

14. Audience research
• Observation: 44%Yes, 55%-No
• What this says about my audience: This tells that about my audience that they are here to enjoy their
game and get the stuff themselves instead of buying it for real money.
• How will your product appeal to this audience: because my audiences do spend real money in games that
will be good for me and for them as well because it will make their gaming experience even more
entertaining.

15. Interviews

16. Interview 1
• Would you prefer the game to be an online multiplayer game, therefore you will be able to play
against other people.
Online because it is more fun to work as a team also to play against each other.
• What types of games do feel we need less of in the gaming market? For example do you think
there should be less violent games?
No they should be more variety of games as everyone likes different type of games.
• What price would you pay for a game and what would you expect to get for you moneys worth?
Between £10- £50 and a good quality game.

17. Interview 2
• Would you prefer the game to be an online multiplayer game, therefore you will be able to play
against other people.
Yeah so you can challenge your skills with other players
• What types of games do feel we need less of in the gaming market? For example do you think
there should be less violent games?
Not sure, don’t mind all games.
• What price would you pay for a game and what would you expect to get for you moneys worth?
£5 - £30 no more, waste of money when you only play it for a couple of months then you find a different
game.

18. Interview 1
• Observation:
From looking at the results from this interview I can tell that this
person would prefer a game that is a multiplayer so they can play
with their friends as it is more fun.
What this says about my audience:
This tells that about my audience that they like a bit of shooting
games. They also like a bit of violence in their video games.
• How will your product appeal to this
audience:
• I will make sure to meet the audiences wishes so it will be more
appealing to them.

19. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 10-12
• This game will be for 10-12 year olds as it
would be quite boring for older people, but
maybe to hard for younger people.
Gender Male
• This game is mainly for young male people
because at most of the time boys are more
interested in gaming, but that doesn’t mean
that girls can’t play it.
Psychographic Belonger
• The game will be easy to purchase. They will
be able to play it on consoles, PC they might
already have.
Social Status Middle Class
• The price of the game is going to be as
cheap as possible so more people will be
able to afford it.

20. Research Evaluation

21. Research Evaluation
• Give an overview of how you conducted your research. Discuss
the strengths and weaknesses of each method
– Product Research
Strengths of the product research was that it helped me give ideas for the
final product.
Weakness of the research was that it was hard to come up with ideas.
– Questionnaires/survey
Strengths of the survey was that it was interesting to find out what others
like about video games and also that it told me what games people like and
that helped me decide what I am going to do.
Weakness takes time and some people might not be interested.
– Interviews
Strengths

22. Research Evaluation
• What sort of a response did you get?
The disadvantage of doing a survey is it takes time to get feedback and some
people might not be interested.
• How did you distribute your survey? Give an advantage and a disadvantage.
Advantage of the survey was that it was interesting to find out what others like
about video games.