A checklist of 10+ ways to use email marketing like a pro without being spammy.

1. Email Marketing Checklist
A CALL TO
ACTION
Dolly Ferguson

2. Email Marketing Checklist
Email Marketing Checklist
If you have an email list, you can leverage it to send traffic back to your Website or
blog. It’s not hard to do and only takes a few minutes to send a quick newsletter to
your subscribers. Get started with these simple tips.
Send Your Email Subscribers to Your Blog
Curiosity is one of the easiest ways
to get your subscribers to open and act on your message. Your subject line must
be engaging or your message won’t be opened and you won’t get more traffic to
your blog.
Intrigue subscribers with your subject line.
Personalizing a message makes recipients
more likely to read your message. That’s because people love seeing their name
and they pay more attention when you include it in your emails.
Greet subscribers by their name.
Most people skim text and that includes emails. Use
formatting options like bold text, bullet points, and section dividers. This makes
it easy to scan and click on your links.
Add formatting.
Subscribers like images that help them visualize your content
and they enjoy clicking on pictures. Be sure to link your image to your website
or blog so you can harness your email traffic.
Include an image.
When emailing your list, be sure to add your
signature to your message. Include a link back to your site in your signature so
subscribers can click through to your website or blog.
Remember your signature.

3. Email Marketing Checklist
Email Features that Can Help Boost Traffic
Buttons are fun for subscribers to click. The next time you send
out a message with a link to your blog, make that link a button instead. Even
better, have the button change colors when readers hover on it.
Use Buttons.
Headlines help subscribers scan your messages for content
they care about. If you cover multiple topics in your emails, use headlines so
subscribers can easily find what they want to read.
Include headlines.
Record a video greeting and include it at the top of
your emails. Seeing a clip of you early in the message prompts subscribers to
finish reading your email.
Add videos to your email.
Many web users click on a logo and expect
to be taken to a website or blog. Take advantage of this habit by adding a logo to
your messages and always link it back to your page.
Link to your blog through your logo.
Include a special emoticon like a smiley face
in your messages. Encourage subscribers to find and click on the Easter egg for a
small bonus item. When they click, they should be taken to your site where
they can download their special prize.
Hide an Easter egg in your email.

4. Email Marketing Checklist
Direct Traffic to Your Blog
Create a contest on your website or blog and email your
subscribers about it. Let them know they can find all the details on your blog
then link to that specific post.
Host a contest.
Subscribers love learning more about themselves. Create a quiz
inside of a blog post. Then email your list the link and ask what their results are!
Be sure your quiz applies to your niche. For example, if you’re a fitness blogger,
your quiz could be something like, “What Type of Workout Is Best for You?”
Make a quiz.
In a post, add a printable checklist that subscribers can
only access on your site. Tell them it’s exclusive to your site and encourage
them to download it before you remove this resource. Creates a since of
urgency.
Add a printable checklist.
Try including a special coupon code into an upcoming
post. Let your subscribers know it’s on your site or blog so they’re more likely to
click through and read your post.
Create special coupons.
If you post a lot of tutorial or how-to style posts, this
is a great way to send traffic back to your site. Create a simple worksheet and
save it as a PDF file. Let your subscribers know that it’s there so they can
download it.
Generate PDF worksheets.

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