A brief look at the influence of customer reviews and social networks.

1. The p
Socia
ower
of
Influ l
Socia
ence
l Sho
ppin
g&W
ord o
f Mo
uth

2. CONSUMER
reviews on third party websites such as
Facebook
Twitter
Citysearch
Google Places
Yelp
Measured Up

3. 158% th?
IC
row
is g
A FF behin
d th
R
sites son
rea
T
to th
EW
et
10
op
rev
ON
iew
AVER A GE the
GR

4. It’s a
matte
r of
TRU
ST
9 2%
wou of consum
ld ha
ve m ers said
in in o t
than fo th re confid hey
they ey fo ence
do an und on
ythin line
g fro
sales m a
75% of pe
don’t
clerk
ople
belie
ve
adve
rts

5. 91%
of millionaires say they always
68%
or often look at reviews before of ultra-affluent shoppers use
buying luxury goods consumer reviews
74% 67%
of online shoppers are of shoppers spend more online
influenced by the opinions of after recommendations from
others in their purchasing their online community of
decisions friends

6. blogs + Faceb
blogs b
l
oo k Face
Twitter
ogs blo
g s blogs book F
Twitter blogs b acebo
Twitter logs bl ok Fac
Twitter ogs blo
gs blog
ebook
Twitter s blogs
custom +Twitte blogs b
er revie
ws +c r Twitte logs
ustome r Twitte
r review r Twitte
scustome r
r review
s custo
are considered the most effective mer re
views c
tactics for mobilising consumers to
TALK ONLINE.
UP
PRODUCTS

7. by 2O1
4
o
53 OF TO
o
TAL RE
WILL B
E AFFE TAIL SA
LES
as con
CTED
sume
rs inc
reasin
BY THgly us
e the in
ternet
to res
earch E WEB
produ
cts pr
,
ior pu
rchas
ing.

8. Why do consumers
leave reviews and share their recommendations?
53%
have turned to social
media to air their
feelings about a
company
26% To express dissatisfaction
23% To share companies or products they
like

9. BENEFITS
FOR RETAILERS
Gain consumer
insight and
information
Ability to harness Increase sales and
the power of user brand value via
reviews and recommendations
recommenations of and reviews
products

10. USEAGE
THE
s
service
eview
ng and r
ng, rati
shoppi
social eviews
of ower R
H AS
P
SUC Baz aavoice
ok Like ebook
Facebo apabilit
ie s by Fa
c
n-onc
o r so cial sig
e
a ilers th
and ret f-
brands word-o
provide arness r
toh on thei
ability g right
arketin
m outh m rce sire
s
comme
own e-

11. Than
You k
The
Powe
r of S
ocial
Influ
ence