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Dancing with the stars
- 1. MRK644SAA Group#3 Romina Popova Andrei Andres Umer Aftab Jessica DiNorcia Doga Ozden Professor: Victoria Taylor March 17, 2021 DANCING WITH THE STARS
- 2. TABLE OF CONTENTS 01 Situational Analysis ➔ Problem Statement ➔ Goals ➔ SWOT analysis 02 Strategic Alternatives ➔ Personal Branding ➔ “One Method” 03 Tactical Plan ➔ Recommendations ➔ Implementation ➔ Budget ➔ Time Plan
- 4. Problem Statement While Denitsa’s growing fanbase has provided her with more opportunities, her growing popularity has also presented new challenges like time constraints, lucrative brand partnerships and commercial opportunities which she must overcome in order to grow her brand following her fame on “Dancing With The Stars”.
- 5. Goals: ➔ Maintaining connection with her fans ➔ More offer/deals with brand partnerships ➔ Active social media (daily or weekly) ➔ Empowering Movement
- 6. ➔ Good Social media presence ➔ Likeable social media posts ➔ High fan engagement ➔ Three time champion ➔ Degree in finance Strength ➔ Promote the 2024 Olympics ➔ Live streaming ➔ Post original content Opportunities ➔ Hard for her to respond on social media ➔ Limited partnerships Weaknesses ➔ Losing personal touch ➔ Content remains consistent Threats SWOT ANALYSIS
- 8. Alternative 1: ➔ Small talks ➔ Sharing diet information ➔ Ethical appeals Alternative 2: ➔ Finding strategic alliances using how to care introverts and how to care extroverts approaches ➔ Investing in the contacts that already exists ➔ Marketing metrics ➔ instagram insights, facebook insights, twitter insights, hootsuite, social mention and etc Alternative 3: ➔ Sponsor agreements ➔ Making promotion of sponsor company’s products
- 9. Financial Analysis Sensitivity analysis ROI Break-even Analysis Break even point = 86837.88 / 7530 = 12 post or Break even point = 599.88 / 7530 = 0.07966533864541833 Rounded 1 post If she is paying annual salary to a photographer: Photographer Salary = 86,236 Fixed costs = 86837.88 Else: “The average influencer on Instagram charges $100 per 10k followers”(The Most Important influencer Marketer Spending Data, 5) ROI = (7530*28) / (599.88 + 86236) * 100 = 242.80285983167323% or ROI = (7530*28) / (599.88) * 100 = 35147.02940588118% Number of followers on instagram = 753K Advertising revenue = $ 7530.00 per post Adobe creative cloud annual plan = $599.88 Number of post shared last year = 28 Photographer Salary = $86,236
- 10. NETWORKING ➔ Focuses on one major project ➔ Less tedious and work ➔ Mainly focuses on the community “One Method” ➔ Establishing Brand ➔ Reconstructing the community positions ➔ Digital Platforms ➔ (Social Medias) Personal Branding
- 11. TACTICAL PLAN
- 12. Recommendations Why Building a Personal Brand? Based on our thoroughly research we understand the goals and mission that need to be met. We believe building a personal brand (1st Alternative) would successfully reach the end goal.
- 13. Managing the tangible and intangible characteristics of the brand *Know yourself Create opportunities Updates Have fun with it* Collaboration Most popular way to connect with her audience from all over the world. social media networking Social Media Collaboration with: Brands (dancing with stars) Past celebrities she worked with or upcoming Events Brand Management Implementation Alternative #1: Build a Personal Brand (Networking) #BrandAwarness #Communication
- 14. Charge minimum of $1000 for each post with brand promotion Instagram Add insta masks to increase followers entertainment and own statistics Instamask Hire a professional personal manager to lead Instagram strategically Manager Sign up for self- development courses Self-Investment Create a guide and suggest it to the audience As stretching, dance basics, makeup tutorial Guide for followers Always be in the center of attention and visit events to gain awareness among other celebrities Collaborations
- 15. Annual Costs Social Media ➔ Instamasks ➔ Strategic Story Highlights ➔ Manager $30,000 Brand Management ➔ self-investment $8,000 Collaboration ➔ Dancing with the Stars ➔ Celebrities ➔ Events $40,000 Total Expenses : $78,000 Budget
- 16. Time Plan Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Social Media Brand Management (Logo, her name, etc) Collaboration
- 17. THANK YOU!