This document summarizes the findings of a 2017 enterprise analytics study. It finds that analytics has become mainstream across industries and business functions. Most companies report high levels of analytics adoption and satisfaction, seeing benefits across finance, sales, marketing and supply chain. However, many companies still face obstacles around budgets, technology, security and skills. The document recommends that companies create a cultural transformation around analytics, develop hybrid analytics expertise models, and rapidly adapt to emerging technologies like machine learning and AI to stay ahead on the analytics road ahead.

1. Bruce Rogers | Forbes, Chief Insights Officer
Dun & Bradstreet/Forbes Insights
2017 Enterprise Analytics Study
Analytics
Accelerates Into
the Mainstream

2. BACKDROP
MACRO OBSERVATIONS
KEY USE CASES
OBSTACLES
FOUNDATIONS FOR SUCCESS
THE ROAD AHEAD
W E L C O M E

3. Backdrop

4. 4
Industries and Roles
Analytics Accelerates Into the Mainstream

5. Consumer Analytics Are Everywhere
4Analytics Accelerates into the Mainstream

6. 5Analytics Accelerates into the Mainstream

7. 7
Geographic Focus
Analytics Accelerates Into the Mainstream

8. Macro Observations

9. Key Prevailing Forces
Automation and
Digitization
Scale and Breadth
of Data
Need for
Truth and Meaning
9Analytics Accelerates into the Mainstream

10. Analytics Evolves to a Competitive Imperative
Consistent Adoption
Across Numerous
Business Functions
Advanced
Use Cases
Gain Traction
High Levels of
Adoption Across
the Enterprise
Analytics
Expertise in
High Demand
10Analytics Accelerates into the Mainstream

11. 11
High Levels of Adoption and Satisfaction
Analytics Accelerates Into the Mainstream

12. 12
Expertise: A Key Issue Across the Board
Analytics Accelerates Into the Mainstream

13. 13
Broad Adoption / Observed Benefits
Analytics Accelerates Into the Mainstream

14. 14
Advanced Use Cases Getting Attention
Analytics Accelerates Into the Mainstream

15. DIVING DE E PE R
Application by Function

16. 16Analytics Accelerates Into the Mainstream
Finance | Use of Analytics

17. 17Analytics Accelerates Into the Mainstream
Finance | Measuring Results

18. 18Analytics Accelerates Into the Mainstream
Sales and Marketing | Use of Analytics

19. 19Analytics Accelerates Into the Mainstream
Sales and Marketing | Measuring Success

20. 20Analytics Accelerates Into the Mainstream
Supply Chain | Use of Analytics

21. 21Analytics Accelerates Into the Mainstream
Supply Chain | Measuring Success

22. Obstacles & Challenges

23. 23Analytics Accelerates Into the Mainstream
Budget,Tech, Security, and SkillsTop the List

24. 24Analytics Accelerates Into the Mainstream
Management Seems to Be Addressing the Issues

25. Foundations for Success

26. Create Cultural Transformation
Executive
Advocacy
Utilize Analytics in
All Communication
and Reporting
Skill Set
Development
26Analytics Accelerates into the Mainstream

27. Hybrid Expertise Model
Internal
Teams
External
Advanced
Skill Sets
Subject Matter
Experts
27Analytics Accelerates into the Mainstream

28. Blockchain Cloud Scale
Data Tools
(Big Query/Redshift)
Cyber Security
Threats
Machine
Learning
Artificial
Intelligence
> > > >
Rapidly Adapt and Respond to Technology Change
28Analytics Accelerates into the Mainstream

29. ME ASURE ME NT ACCOUNTABILITY
+
29Analytics Accelerates into the Mainstream

30. The Road Ahead

31. 31
Some KeyThings to Watch
P R E D I C T I V E
Let the data show
you the future of
your business and
where to invest
time and money
A U T O
D E C I S I O N I N G
Not every decision
needs a human
TA L E N T
Acquire as much as
possible – economy
requires knowledge
workers
D E A T H O F
O L D B I
New cloud-based
analytics are easier,
faster and more
powerful
P U B L I C
D A TA
Use free public
resources to
discover new
opportunities
Analytics Accelerates Into the Mainstream

32. ThankYou
Bruce Rogers
Forbes, Chief Insights Officer