Creative Force Presentation ENG

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GROUP OF COMPANIES
CREATIVE
FORCE
URBAN
POWER
OF CREATION
ВEWELL
CREATIVE FORCE
BTL & EVENT
MARKETING

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CREATIVE FORCE - a business force for creating massive, necessary and kind projects.
We go and to and with the biggest brands, creating and promoting their image in the country and over the
world. We bring joy and happiness, new experiences and feelings to people.
CREATIVE FORCE - a home for the best 50 employees. Our power force - creative department and
strategists, who com up with unbelievable ideas, reliable and experienced management, well co-ordinated
back-oﬃce staﬀ.
Our all: strategic thinking and tend-hunting, achievements in industry, complete understanding of the client
and easy communication, open price policy, high quality service.
We work 24/7.
DESIGN AUDIO + VIDEO PRODUCTION POSM PRODUCTION OF DECORATIONS CATERING
PROMOTION PR
GR EVENTS
URBAN
SPORT MARKETING
SOCIAL AND CULTURAL PROJECTS MICE IN-STORE
AREA MANAGEMENTBTL

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Territorial Marketing: complex service for
the regions, development of territories,
design of public spaces and organization
of urban and socio-cultural events.
Venue management.
Management of the Congress
centre Technopolis Moscow,
the organization of business
events, search and
development of new sites.
Integrated solutions in the ﬁeld of sports
marketing : activation of rights, development
of marketing strategies.
Organization of diﬀerent kids of
events: from private events to All-
Russian BTL-tours. Development of
integrated campaigns for brand
promotion.
CREATIVE
FORCE
URBAN
POWER OF
CREATION
ВEWELL
CREATIVE FORCE
BTL & EVENT
MARKETING

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STRUCTURE
PR &
COMMUNICATIONS
CREATIVE
DEPARTMENT
FINANCIAL AND
LEGAL SERVICE
CLIENT SERVICE
DESIGN STUDIO
PRODUCTION
VIDEO + AUDIO
CREATIVE
FORCE URBAN
POWER OF
CREATION
CREATIVE
FORCE
BTL & EVENT
MARKETING
ВEWELL

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More than
on the market
00
More than
1 5
170
events in
cities in Russia and
over the world
0companies and state
organizations, who
have trust in us.
More than
20
of test-drives
800 000
More than
km
10 years
visited events organized by CREATIVE
FORCE
000people
More than
6 000

7
Moscow
PROJECT MAP OF CREATIVE FORCE: RUSSIA
More than 150 cities
Murmansk
Saint-Petersburg
Petrozavodsk
Arkhangelsk
Tver’
Vladimir
Velikiye
Novgorod
Tula
Kaluga
Bryansk
Belgorod
Ryazan’
Lipitsk
Nizhniy
Novgorod
Yaroslavl’
Ivanovo
Ulyanovsk regionТольятти
Sterlitamak
Kazan’
Orenburg
VolgogradKrasnodar
Novorossiysk
Sochi Mineral Waters
Grozny
Stavropol
Tambov
Saratov
Samara
Vologda
Saransk Syktyvkar
Perm’
Ijevsk
Naberezhnye
Chelny
Ekaterinburg
Nefteyugansk
SurgutOmskTumen
Chelyabinsk
Magnitogorsk
Novokuznetsk
Novosibirsk
Tomsk
Kemerovo
Krasnoyarsk
Irkutsk
Kaliningrad
Rostov-on-Don

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Dubai
Paris
Tokio
Silverstone
Spa-Frankorshamp
Le-Mann Nurburgring
Mexico
Shanghai
Bahrein
Texas
PROJECT MAP OF CREATIVE FORCE: THE WORLD
9 COUNTRIES

CREATIVE FORCE
BTL & EVENT MARKETING

Creative Force — communications Agency that unites professionals
of event management, advertising, PR and production. The main
directions of our activity is the organization of large-scale events,
national and international BTL-projects, as well as supporting the
PR and digital activation.
C R E AT I V E F O R C E BT L
&
E V E N T M A R K E T I N G

NISSAN X-TOUR, 2014-2015, 2016
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A unique event that combines large-scale
off-road test drive of NISSAN cars and
competitions in snowboarding and Alpine
skiing in different disciplines.
The tour was dedicated to the release of
the new NISSAN X-Trail 2015 and has
covered 6 cities (Moscow, St. Petersburg,
Yekaterinburg, Novosibirsk, Russia,
Sheregesh, Krasnoyarsk), as well as
Sochi. Here the final of the event took
part.
TEST-DRIVE
56 000
guests in 2014-2015
8
cities in 2016
80 000
guests in 2016
7 000
tests-drives in 2016

NISSAN X-TOUR, 2016
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TEST-DRIVE

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Champions League Nissan - the biggest football competition between the cities of Russia.
Guests participated in activities and scored in 4 categories: highest number of test drives, high heads, the loudest
voices of the fans, the record in chasing the ball. The tour included a program for children and adolescents to
identify regional sporting talent "Academy of football NISSAN".
7
cities
70 000
guests
CHAMPIONS LEAGUE, 2015
20 000
proﬁles
BTL-TOUR

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All-Russian DATSUN contest
included:
• Showing cars in malls.
• A large-scale picnic in the main
squares of Russian cities with
activities in the open air, fair
food, urban test drive of the
model range.
• A big show program on stage
86 000
guests
11
cities
DATSUN LOOKS FOR TALENTS, 2015 BTL-TOUR

«DATSUN CARGO!», 2016
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Summer 2016 - is the time
for the biggest DATSUN tour
in the European part of
Russia. During this tour
gigantic containers on
wheels DATSUN were
launched, they brought to
the citizens of small cities
pop up stages for family
bonding and technological
entertainment.
The uniqueness of the
project - mass coverage of
small cities of our country
and motivation for the
people to visit the regional
DATSUN dealer centers.
BTL-TOUR
72
events
65
cities
65
cities

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Organization of festive events and
activations in the framework of the
partnership of the brand Nissan
and the football club "Zenit".
Top events: key matches,
Champions triumphal tour through
the city and a ceremony of
handing over the keys of the
vehicles Nissan to the players of
the football club "Zenit".
PARTNERSHIPNISSAN-«ZENIT», 2015

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The activations before the match,
during and after it.  
Exposure of the car models and
interactive entertainment for the
guests of the event.
NISSAN-«ZENIT», 2016 PARTNERSHIP

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Тест-драйв всего модельного ряда автомобилей Peugeot по
специально подготовленным трассам, имитирующим как
городские условия, так и для внедорожников.
Включало насыщенную развлекательную программу на
открытом воздухе с различными спортивными активности и
интерактивными развлечениями.
Охват: 5 городов (Москва, Санкт-Петербург, Абрау Дюрсо,
Казань, Екатеринбург).
A unique campaign has provided an opportunity for all visitors of regional shopping centers to become the protagonists
of an exciting movie. The scenery was a DATSUN car, mounted in the mini-pavilion for ﬁlming and special eﬀects.
52 000
participants
8
cities
DATSUN «YOUR LIFE - YOUR SCRIPT», 2014 BTL-TOUR

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Marathon PEUGEOT
408 has reached more
than 130 cities and
was included in the
Book of Wonders of
Russia as the longest
rally on the territory of
our country.
PR-TEST-DRIVEPEUGEOT 408, MARATHON, 2013
30 105
rally km

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The organization and implementation of federal promotions of Nissan Almera in conjunction
with "Autoradio". Within the project announcing promotional activity in the shopping center
with the car (regional shopping and entertainment center "Mega" , "Hail" (Voronezh) were
organized, and also special promo areas for Nissan were organized in the Central squares of
the cities. The ﬁnal concert performance with the legendary rock group «Mashina Vremeni"
was held in St. Petersburg and attracted more than 20,000 people.
300 000
guests
6
cities
NISSAN ALMERA TOUR, 2013 BTL-TOUR

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Test drive of the entire range of
Peugeot vehicles was been held
on specially prepared tracks,
simulating both urban and oﬀroad
conditions.
The tour included a rich
entertainment outdoor program
with various sports and interactive
entertainment.
5
cities
3 500
test-drives
TEST-DRIVEPEUGEOT EMOTION TOUR, 2013

NISSAN FMX TOUR, 2011
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BTL-TOUR
300 000
guests
6
cities
A special Nissan zone, integrated into the FMX TOUR ADRENALINE RUSH was devoted to the new NISSAN
JUKE exhibition of cars, outdoor activities, promo collection of contacts.
Cities: Ekaterinburg, Chelyabinsk, Ufa, Samara, Volgograd.
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World premiere of the new SUV RENAULT Kaptur. Three
events: for journalists, dealers and partners, employees
of the company. Full hosting events and staging an
inspiring show, choreography and video projection.
RENAULT, 2016 LAUNCH

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Hosting booths, shows and world
premieres at the MIAS show 2014.
MIAS, 2014 AUTO SHOW

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MIAS, 2014, NISSAN
Hosting stands, development and daily organization of theatrical
ﬂash-mob shows, world premieres at MIAS 2014.
AUTO SHOW

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MIAS, 2014, PEUGEOT
Hosting stands, development and organization of
phenomenal acrobatic shows, world premieres at MIAS
2014.
AUTO SHOW

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MIAS, 2014, RENAULT
Hosting stands, world premieres at MIAS 2014. Theatrical ﬂash mobs organized in collaboration with theater Director Yury Kvyatkovsky.
AUTO SHOW

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MIAS, 2014 DATSUN
Hosting stand, world premiere at MIAS 2014.
AUTO SHOW

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Hosting stands and world premieres at MIAS 2012.
MIAS, 2012 AUTO SHOW

TOTAL, 2015
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Integration of the TOTAL stand with the "KAMAZ" stand
within the partnership.
The Agency's tasks: production and installation of food stands,
branding and organizing the work of the promoters.
A festive evening for the TOTAL partners and meeting
with Daniil Kvyat on the eve of the Dealer Conference in
Dubai.
The design of the space, branding, catering, organizing the
promo-personal, evening entertainment and an autograph
session with the star of the racing sport.
ACTIVATIONS

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The organization and carrying out of promo-actions Inﬁniti Luxury Placement.
The exhibition of the car at premium locations in Moscow.
Development of interactive installations at the stand.
Collecting contacts and organizing records on test drives of the brand.
INFINITI, 2015 EXHIBITION

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INFINITI MOSCOW CITY RACING ZONE. Recording for test drives at the Bolotnaya square and
on Vasilyevsky Spusk in Moscow.
INFINITI QX 50 stand in the atrium of TSUM. Recording for the test drive.
INFINITI QX 50 stand at the contest "Supermodel-2014" and the "Global Entrepreneurship
Congress".

INFINITI, 2016
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The INFINITI stand in the «AFIMALL City» shopping center, and also in «VEGAS»
EXHIBITION

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INFINITI stand in the «AFIMOLL City» mall, in «Metropolis»,
«VEGAS» and «Smolenskiy Passage».

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The exhibition of the QX 50 bolide in Bauman University at the
open doors day during the Engeneering Academy INFINITI project.

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The opening of the NISSAN dealer center «Avtomir».
NISSAN, 2013 DC OPENING

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The presentation of the PEUGEOT RCZ in Moscow, WHITE STUDIO Gallery.
PEUGEOT, 2013 LAUNCH

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Road show Peugeot 408 «A big sedan for a big country». As part of the tour around the Russian cities mobile
pavilions were unfolded showing the Peugeot 408 using the technology mapping.
Recording on the test drive.
45 000
guests
11
cities
PEUGEOT, 2012 ROAD SHOW

BUSINESS EVENTS,
BTL, PR, GR, MICE

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RENAULT, 2016
The ceremony of the launching of the
World Renault Kaptur production at the
Moscow plant of Renault , which was
visited by Deputy Prime Minister
Arkady Dvorkovich .
THE CEREMONY OF THE START OF THE
PRODUCTION

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TOTAL-KAMAZ, 2016
Naberezhnye Chelny , in
May 2016 signing of a
technical partnership
agreement between "
KAMAZ-master " and "Total
East ."
PRESS-CONFERENCE

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Activating the brand TOTAL - general partner of the " Car of the Year 2016 " award.
Decoration of the welcome- zone and the opening show performance " Racers " .
ACTIVATIONTOTAL, 2016

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BINBANK, 2015
Jazz evening at the restaurant
TURANDOT. This evening included a
performance of the ballet troupe, and a
concert of aRussian jazz legend
Michael Kramer.
SPECIAL EVENTS

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BINBANK, 2015
Gala dinner for 120 VIP clients at the
restaurant "Korushka", St. Petersburg.
The Performance of the «Quartet I".
SPECIAL EVENTS

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BINBANK, 2014
Organization of special events for clients of
BINBANK - Surreal night at the Four
Seasons hotel during the presentation of
the new premium cards B&N Exclusive.
SPECIAL EVENTS

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О1 GROUP, 2015
Organization of new year events for
employees and partners of "O1
Group". The concept is a bootlegging
party with an atmosphere of San
Francisco of the 20-ies.
SPECIAL EVENTS

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BINBANK, 2014
Organization of special events for clients of the BINBANK -
«School of virtual pilots".
During the event guests were able to try out the BOEING
professional ﬂight simulators.
SPECIAL EVENTS

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PEUGEOT 2011, 2013
Peugeot Russia conference. Venue:
conference centre SWISSOTEL
Krasnye Holmy
Peugeot Russia conference in
mid-2013. Place: AVES-
PEUGEOT (Moscow).
Conference of Peugeot
Russia in 2011.
Place: AVES-PEUGEOT
(Moscow).
Organization and holding of
the press conference with the
new CEO of the DC "AVES-
PEUGEOT" (Moscow.)
CONFERENCE

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«EUROCEMENT GROUP», 2015
Opening of the Sengileevskogo cement plant. Among the high-ranking
guests of the ceremony: Minister of industry and trade of Russia Denis
Manturov, authorized representative of the Volga Federal district Mikhail
Babich, the Governor of the Ulyanovsk region Sergey Morozov, Chairman of
the Board of Directors "EUROCEMENT of groups" Philaret Galchev and
President of the "EUROCEMENT group" Mikhail Skorokhod.
GRAND OPENING

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Hosting the stand at the «Partner Day»
event: St Petersburg, Samara, Yaroslavl,
Kazan, Ryazan, Krasnoyarsk, Vladimir.
Hosting the stand at the Russian National
Theatre Festival
"Golden Mask».
Moscow.
Sochi. Participation in the XIII Investment
Forum.
Sochi.
Building and hosting a booth at the
specialized inter-regional exhibition
«Construction".
Voronezh.
Hosting a stand at «MosBuild 2013».
Moscow.
GRAND OPENING

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The meeting of top managers of the largest construction companies and
journalists in an informal atmosphere.
PRESS BREAKFAST

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The laying of the first stone of the
new plant "Stavropol cementnik»,
Stavropol territory, Blagorodnoye
village.
Opening of the CJSC
"Ulyanovskcement" pit. Ulyanovsk
region.
The laying of the first stone of the new plant
"Zhigulevsk building materials»,
Samara region, Zhigulevsk.
Production of the corporate film for CJSC
"EUROCEMENT Group"
Organization of festive events upon completion of the
construction of a new factory in the village.
Podgorensky, Voronezh region.
Hosting a stand at «MosBuild2012».
The external decoration of the hall of the JSC
"Podgorensky cementnik" plant in the Voronezh
region.
Production and installation of the outdoor branding of
the hall "Podgorensky cementnik" in the Voronezh
region.
Organizing the press center at «House of Music» in
Moscow.
GRAND OPENING

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«ASI», 2012 STAND AT THE FORUM
The design, construction, organization and maintenance
of the Agency's stand «ASI" at the XI International
Investment Forum "SOCHI – 2012".
The participation of the Agency "ASI" in the National
Congress.
Participation of "ASI" at the Conference Vedomosti "100
steps towards favorable investment climate".
Technical and decorative design of the round table of
the state Council of the Russian Federation with
investors at the"VOLKSWAGEN group Rus» plant in
Kaluga.
Decorative stand design Moscow, President Hotel.
Development and hosting of a stand at the " X
Krasnoyarsk Economic Forum"
The participation of the Agency «ASI" in the National
Congress in Moscow.

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CERTINA, 2015 CONFERENCE
Organization of an oﬀ-site dealer
conference with sports-entertainment.

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ADIDAS / TBWA, 2013 EXHIBITION
Organization of zones for
Adidas Neo Label at the party
of the «Oops!" magazine,
Moscow, Izvestia Hall.
Mobile street exhibiting of
giant Adidas sneakers in the
framework of the"Ode to the
city» project.
Moscow.

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ADIDAS / TBWA, 2013 EXHIBITION
The organization of the
Field Samba activation
on the Small Sports
Arena in Luzhniki
(Moscow) - everyone
was able to try out the
Adidas sneakers.

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OTHER
Genser
Presentation of the
Volkswagen Touareg car.
JSC «Energosbytovaya
company of the Moscow region»
Corporate party.
Submitter Rus
«Burlesque Extravaganza Show», performance of the Messer
Chups group.
«Gipsy Queens», presentation of the photo exhibition of Anna
Skladman’s work, performance of the«Pompeya» group.
Bacardi Rus
Promo-action of the Martini Royale cocktail in the GIPSY.
nightclub
JSC «Bayer»
Organizing, building and maintaining of the Bayer stands at the
«Mother and Child» exhibition.
EMG, «Europa Plus» radio station. Organizing and maintaining
of VIP zones at the «Europe Plus Life» festival.
2011-2012

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PEUGEOT 2013-2014 POSM
Production and delivery of POS-materials for 85 dealer
centers Peugeot 301.
Peugeot 100 years in Russia.Production and delivery of
POS-materials for 85 dealer centers
Production of souvenirs ﬁr the Peugeot event in
Slovakia.
Production of POS-materials and souvenirs for the
Peugeot 208 test-drive in Sevastopol.
Production of POS-materials and souvenirs for 85
dealer centers during the promotion campaign of
Peugeot 208.

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ADIDAS, TBWA, 2013
Organization and maintenance of a Pop-
Up Show Room of Adidas snowboarding
during the RSA award in Moscow
Presentation of the new collection of
outdoor clothing for wholesale stores in
Moscow.
Organization and holding of
Federal promotions "Meet & Greet with
Justin Bieber" for Adidas NEO Label.
Production and delivery of POS materials,
organization and maintenance of the Pop-
Up Studios for Adidas NEO Label at Adidas
stores. Moscow and Saint-Petersburg.
POSM

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RADO, 2015 PROMO
Congratulation of the visitors
of GUM with the
International Woman’s Day
and invitation to the RADO
boutique.

Urban-Creative Force company has the experience of realizing
large urban projects – festivals and complex festive decorations of
the city’s environment.
To solve these problems, the company attracts the best Russian
architects, landscape and lighting designers, programmers. Project
goals: improving the perception of urban environment, the
introduction of innovative solutions and the involvement of citizens in
the development of living areas.
C R E AT I V E F O R C E
U R B A N

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«MICHAEL BULGAKOV 125 YEARS», 2016
FESTIVAL at Patriarch's Ponds
From May 14 to June 11 - in honor of the 125th anniversary of Mikhail
Bulgakov , the summer program of literary output is based on the
author's reading and readings of the texts by famous Russian
actors , singers, musicians . Antiquarian Fair is located in the park .
The opening of the the festival was visited by the head of the
Moscow Department of Culture Alexander Kibovsky .
FESTIVAL

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ART OVRAG, WINTER 2015
WINTER FESTIVAL PROGRAM
The "New year Pro.Christmas tree" fair Winter
2014-2015 (new year trade fair and master-
classes, art-object "PRO.ELKA", a unique project
«Morozmobil’" was launched to announce the
event).
"New year's Art.Christmas tree" Winter
2015-2016 (continuation of the project
«Morozmobil'" - an urban competition and the
parade of Morozmobils the contest "new year's
Art Dvor", the creation of a "new year
PRO.Christmas tree" and a master class "Objects
of Wonder", a ﬂash mob of Santa Clauses).
FESTIVAL

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ART OVRAG, SUMMER 2015
Organization and holding of the festival of new
urban culture ART OVRAG in the single-
industry town of Vyksa in partnership with the
architectural Bureau WOWHOUSE by the
order of the United metallurgical company.
ART OVRAG – the ﬁrst Russian festival that
transforms the life of the whole city. In the
program - dozens of activities in the areas:
theatre, music, architecture, visual art, food,
sports, dancing. The main objective is the
development of spaces, building links between
existing communities, eliminating stress points
and the involvement of residents in city life.
FESTIVAL

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«STUDENT’S FORMULA», 2015
The Moscow leg of the Motorsport
competitions "Student's formula". 8 teams
presented their racing cars before the
international jury and competed for prizes in
nine diﬀerent categories, including
endurance racing.
Guests of the festival visited the master-
classes of the famous Champions of motor
sport, auto and motor shows, show cars and
motorcycles, karting, themed children's area,
entertainment area, food on wheels festival
and a tutorial from specialized Universities.
The event was attended by the Mayor of
Moscow Sergey Sobyanin.
FESTIVAL

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ODINTTSOVO,
LARISSA LAZUTINA’S PARK, 2015-2016
DECORATION
Concept development and Christmas decoration of the facade of the main building oaf the sports
recreation Park named after the Russian hero Larissa Lazutina.

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HOLIDAY DECORATION CATALOGUE,
2015-2016
CREATIVE
. Development of the
catalogue using the
elements of festive
decoration of the city
environment.

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«THE ALLEY OF HAPPINESS», EASTER, 2015
Organization of "THE ALLEY OF
HAPPINESs" in celebration of Easter - the
development and implementation of the
event concept and design space.
Especially for this city holiday more than
three hundred students from art departments
11 cultural institutions participated in an
Easter art project on Trubnaya square.
Children aged 4 to 14 years,painted over
600 decorative eggs. Each product has its
own unique design. On the day of the event,
April 12, the children personally decorated
the trees with their works.
HOLIDAY

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NEW YEAR, ODINTSOVO, 2014-2015
Concept development and
implementation of festive decorations
at the Central square in the city of
Odintsovo.
Unique solutions designed especially
for Central Park installation, the design
and the construction of a snow slide,
the design and conduct of a festive fair.
DECORATION

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VICTOR’S DAY, MYTISHCHI, 2015
Development and implementation of the memorial
exposition to the 70 anniversary of the Victory
celebration.
The project aims to provide the residents and visitors with
the true stories of heroes - veterans of the city Mytishchi -
letters of the war years. A unique material was collected
for the implementation– archived letters of the Mytishchi
veterans family and friends stored in the Mytishchi history
and art Museum and the artworks of the war poets were
used.
The project was developed with the participation of the
Mytishchi district public organization of veterans and the
Mytishchi history and art Museum.
DECORATION

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MOSCOW, CITY DAY 2014
The organization and carrying out of a holiday "City
Day" - 867 Moscow on Tverskaya street.
Organization of a cultural program and event
content, gastronomic fairs, decorative designs.
HOLIDAY
Route from
Novopushkinsky to
Okhotny square.
1 000 000 000
guests

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«THE DEMONSTRATION OF HAPPINESS», 2015
The opening of the summer season in
the Park "Krasnaya Presnya" - a fun
festival for adults and children.
Guests enjoyed fun entertainment:
Kingdom of crooked selﬁes, pillow
ﬁghts, bed racing, dancing, bubbles
and a collective art installation.
HOLIDAY

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KLIN, «NEIGHBOURS DAY», 2014
July 26, 2014, the team Creative Force organized in
Klin a new holiday in the Moscow region "Neighbours
Day". there were organized green recreational areas,
co-working, pavilion for exhibitions and presentations,
art objects, exhibition of urban street graﬃti and fair
lines in the city.
Guests of the festival were provided with a rich cultural,
sport and entertainment program urban food fair, a
laboratory of sound, shops of Souvenirs, theatrical
performances (noise band Peter Aidu, show of live
sculptures and a concert). The festival "Neighbors" was
visited by the Governor of MO Vorob'ev A. Yu.
HOLIDAY

B E W E L L
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The BeWell key specialization - car sports. Since 2012 the Agency implements major projects in the
framework of activation of the G-DRIVE Racing rights in the World Championship in races on
endurance FIA WEC, organizes promotional projects and road shows in the cities of Russia, carries
out full support of sponsorship contracts

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Maintaining a sponsorship contract between the
team G-DRIVE Racing and JSC "Gazprom Neft".
Contract support between G-DRIVE racing and
the driver Roman Rusinov.
Evaluation of the eﬀectiveness of branding G-
DRIVE Racing.
ACTIVATION OF RIGHTSG-DRIVE RACING 2012-2016
For the past 4 years we are sponsors of G-DRIVE fuel and activation rights G-
DRIVE Racing, performing complex marketing support of the brands.

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G-DRIVE RACING 2012-16
FEDERAL PROJECTS:
«New Years Miracle»
«Try yourself out in Abu-Dhabi»
Image project «G-DRIVE Show».
ACTIVATIONS
Press-conference of G-DRIVE Racing about
the participation in FIA WEC and ELMS
in the 2016 season.
SOUVENIERS AND MERCHANDIZING:
Integration of branded merchandise in
promotional activities with the participation
of Roman Rusinov and the racing team G-
DRIVE Racing.
PR AND PRESS-CONFERENCES:
Press-conference Nissan and G-
DRIVE in the framework of the
«Nissan GT Academy» project.

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G-DRIVE RACING 2012-16
INTERNATIONAL PROJECTS:
Press tours at the Endurance World Championship FIA WEC Le-Man 2015.
The trip of the winners of the Miss MAXIM G-DRIVE contest to France.
VIP-program for the JSC "Gazprom Neft» partners.
ACTIVATIONS

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G-DRIVE 2012-2015
INTERNATIONAL PROJECTS:
«World Endurance Championship».
Production of photo and video
content.
The Russian DTM 2013 stage.
Branding on the Audi R8 LMS car.
24 hours Nurburgring c Audi
(2013/14). Holding master classes
for the key Russian media,
branding G-DRIVE on the back of
the Audi car, the beginning of the
cooperation between Audi and G-
Drive, promotions.
24 hours Le-Mann. Organization of
press-tours for the stages of WEC
and GT-Academy, the compilation
of a pool of priority and loyal media
to the company, the hospitality
program for VIP guests "Gazprom
Neft".
COOPERATION WITH CAR DEALERS:
Co-promotion: support of the «Lamborghini
Esperienza» show.
Promotions and promotional events for client of
fuel stations.
TV PRODUCTION:
Shooting the «The test of speed»
for the «Adventures of the body»
series on the «Russia 2» channel.
Coverage of racing events on TV
channel "SPORT".
Placement of news stories on TC
"RBC", etc.
ACTIVATIONS

83
SHOW «RACERS», 2014, 2016
The television show was a success in two seasons
shown during Prime-time on channel "Friday" .
The participants were Russian motorists and the stars of
the Russian show business. Anton Komolov (2014),
Victoria and Roman Rusinov (2014, 2016) were leading
the project.
The Agency was responsible for the conception and
ﬁlming at the Moscow and Sochi Autodrome.
TV PROJECT

84
G-DRIVE NIGHT SHOW, 2015
For the ﬁrst time ever incredible stunts performed by world stars of freestyle and
ambitious 3D video projections are joined together in one large-scale sports-light
show project.
Responsibilities of the agency: concept development, directing, editing platforms,
video content for giant omnidirectional screens, development of the surface - mount
G-DRIVE.
SHOW

85
G-DRIVE RACING TEAM, 2015-2016
The exposition of the G-Drive bolide at Sheremetyevo airport, dedicated to the
victory of the G-DRIVE Racing team in the world Championship on races on
endurance FIA WEC.
Creative digital contest to increase loyalty and brand awareness.
THE EXHIBITION OF THE BOLIDE

86
A unique Pavilion G-DRIVE,
where the G-DRIVE
RACING car is exposed
and which is rich in tech
entertainment was located
on the territory of VTB
"Arena" during the world
hockey championship in
2016 .The pavilion was
visited by over 2,000
people .
PARTNERSHIPPAVILION G-DRIVE НА WHC-2016

The division of the group of companies Creative Force, engaged
in organizing business events, searching and developing of new
sites.
The division is responsible for the management of sites with
comprehensive support – from the formation of creative scenarios
to full support, catering of any level of complexity and organization
of webcasts and teleconferences.
C R E AT I V E F O R C E
« P OW E R O F C R E AT I O N »

89
POSSIBILITIES OF 
«POWER OF CREATION»
PR-SUPPORT OF THE
EVENTS
SEARCH AND
DEVELOPMENT OF
NEW SITES
PRODUCTION
EVENTS
CLIENT SERVICE
DEVELOPMENT OF
THE EVENT
CATERING/ CAFE
ATTRACTION OF NEW
CLIENTS

90
ACTIVITIES OF «THE POWER OF CREATION»
— The proﬁtability of real estate
— Organization of operation and maintenance of
the premises
— Development and promotion of the brand on
the proﬁle market
— Telemarketing
— Producing our own marketing activities
— A full range of services for organizing events
— Personal approach to the customer
— The experience of conducting events of any
size with a number from 10 to 3 500 guests
The main venue under the control of "the
Power of Creation" - the Congress center of
TECHNOPOLIS MOSCOW.

91
DATA ON ATTENDANCE AND ORGANIZATION OF EVENTS
130
events in the 2014-2015 season
32 000
people visited
the Congress-Center
TECHNOPOLIS MOSCOW
130
journalists,
including representatives
of federal tv channels

92
3 000
unique contacts in the client database
18 000
unique visitors
of the site of the Congress centre
within a year of work
2 500
subscribers
in social networks
92
PROMOTION OF TECHNOPOLIS MOSCOW

THANK YOU!
123001, Moscow, Yermolaevsky side-street, 11, office 3
+7 495 699 69 17
+7 495 699 71 54
+7 985 766 63 14
+7 985 643 40 68
http://www.creative-force.ru/

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