5. So what is eXplore ?
This App is a solution to make yours life more exciting
By giving you the immense options to
challenge your limits
Against various Adventure Sports
In the divine laps of Himalayas
6. How it Works?
This app allows you to book online tickets for various adventure
sports with options of various payments modes such as COD,
online payments etc.
So that Customers
gets the best options at a single point.
Customers can write review and rate the services.
Tickets can be saved directly offline in app and no needs
Of hard copies.
7. The Things that you can do with us are
Camping Paragliding Trekking
9. The Brand
Name : Explore
Tagline:- Challenge Yours Limits
Brand Values: Quality, Safety, Thrilling
And Limitless
10. Goals
•Country best Adventure sports
booking App
•100,000+ downloads
•Establishing brand equity and
customer satisfaction
•Revenue target of 1 crore in one
year to 10 crore in next 5 years
11. Strategy
Explore mission is to be seen as
unique, original, rebellious,
limitless just as its core
customers wants to be viewed
12. Value Proposition
Customers Wants and Needs
•Customers wants to experience something new and exciting in
their life. They want to lost in the laps of nature and want to
challenge their limits.
•Those Customers who dare to take new challenges in their life.
•College students who love to indulge in activities like trekking,
camping , river rafting and skiing.
14. Competitors
Till now No major competitor in this industry in India
Only local agents and some sports lovers clubs.
Explore is working on plans to indulge such local and
potential agents in their brand
16. Target Customers
•People in the age of 18-30 constantly in search of new and
exciting things.
•College students.
•People like adventure sports and love to spend time with nature.
•Foreign tourists constantly searching for adventure in their life.
•People trying to move out of their comfort zones.
17. App Overview
•Can book online tickets for available adventure sports in available
locations.
•Can Purchase the tools needed online e.g. Skiing, fishing rods etc
•Can get the experts advice on skills and safety
•Can check the weather of the designated location on app while
booking the tickets.
•Can Cancel the booking.
18. Assets
•App purchase along side the free
availability
•In-App advertising.
•Purchasing on App e.g. Tools needed
for adventure sports.
•Training courses and summer
Training camps
19. App Versions
Free Version
•Can book the tickets online.
•Can purchase the tools needed online.
•Can rate the services and write the reviews.
•Get the notifications about the seasonal sports and new
coming up events.
•On the spot first aid in case of any casualty.
•Information about list of items required.
20. Premium Version
•Alongside all free version facilities you can become
member of different clubs available on app such as
skiing club, paragliding club etc.
•Can interact with people of similar interests there
with real time chat facilities.
•Gets extra discounts and booking priorities.
•Can get the free experts advice.
•Entitled to Insurances in case of any casualty.
•Gets limited free tickets annually depending upon the
membership plan opted.
22. Point of Differences
•Can book ticket from anywhere.
•Gets the expects advice.
•On the spot first aid in case of any causality
•Can Buy the adventure sports tools online
•Develops a community of adventure sports loves.
•Summer and winter training courses.
23. Market
In 2013, it was found that
there was an increase of 195%
in two years, making the
sector worth USD 263 million.
It was found in the study that
42% of travellers departed on
adventure trips
Competition
No major competitor in Indian
market.
Risks
Poor Infrastructure and
facilities in lndia. Challenge
To develop a world class
facilities in order to survive
long in market.
Opportunities
Demand of such adventure
sports has increased in
youngsters in India who
constitutes 50% of nation
population
24. Marketing Communication
• Travelling and sports blogs
•Social media groups and communities
•Promotion on YouTube
•Target Travellers through instagram pages and
face book pages
• Traditional advertisement on Televisions and
newspapers
25. Sponsorships
•Explore can sponsor various college fests to
get reorganization among Generation Y.
•Can sponsor various famous events like
Raid de Himalaya and Paragliding World cup.
26. Incentives
•Special discount for group bookings.
•Heavy discounts on off seasons bookings.
•Special coupon when Customer’s referral code is used.
•Special discounts to college groups.
27. Price
Free Version
Free version will be free and help to generate the traffic
for the app and will provide the brand reorganization.
Prime Version
Its provide exclusive memberships of clubs and other
exciting features and cost $50 per month which is quite
affordable.
30. implementation
•App testing, Official Launch and press release Prepare
editorial calendar with announcements and promotional
activities.
•Promotion of the app on all social media networking sites,
like Youtube, face book etc and creation of blog posts
• Getting featured on major app review sites, pushing
notification updates through mails and messages and
updating the features of App.
•Developing strategies to maintain customer retention and
growth, focus on new target market and expansion by
collaborating with other major brands. Implementation
Schedule
31. What’s more ?
Can collaborate with the companies like make my trip
and yatra.com to attract more audience towards the
app. Can offer full packages including transportation,
hotels and meals with joint venture with these
companies
34. Disclaimer
This presentation is made by Divyansh Sharma, NIT
Hamirpur as final project during a Marketing
internship under Prof. Sameer Mathur , IIM Lucknow
