Falcon Invoice Discounting: Empowering Your Business Growth
CAA case study
1. Presented by:
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
2. Strategy
• Word of mouth marketing: Surrogate Branding
• Generated constant user engagement with an average interaction per post of more
than 70 which includes comments, likes and wall posts
• Frequent user comments on wall posts and photos with 34 as an average comment
per post
• Created a banner on LinkedIN
• Lead Generation of 53 flying enthusiasts, achieved without any media buying and
only through word of mouth marketing
• Successful conversion of 3 such enthusiasts joining CAA
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
4. • Surrogate Branding: Adopted a strategy of word of mouth marketing by promotion
of All About Flying
• Facebook Profile of All About Flying
All about Flying
• An online community for flying enthusiasts
• Platform for interactive discussions about flying and everything related
• Engaging forum which includes sharing of
videos, images, articles, contests and quizzes
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
5. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
6. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
7. Promotion on
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
8. CAA banner on
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
9. CAA website
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
10. Other Activities @ Social Media
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
11. Blogs
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
12. Blogs
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
