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Marketing Research Tactical Plan

  ID                 Project Name                          Owner           Days   Start     End        9-Jul   16-Jul   23-Jul   30-Jul   6-Aug   13-Aug   20-Aug   27-Aug   3-Sep   10-Sep   17-Sep   24-Sep
         Marketing Research
1.0      Tactical Plan                          R. Ihrig                   70      9-Jul    17-Sep

1.1      Scope Definition Phase                 R. Ihrig                   10      9-Jul     19-Jul
1.1.1      Define research objectives           R. Ihrig                   3       9-Jul     12-Jul
1.1.2      Define research requirements         S. Abbas                   7      10-Jul     17-Jul
           Determine in-house resource or
1.1.3      hire vendor                          R. Ihrig                    2     15-Jul      17-Jul

1.2      Vendor Selection Phase                 R. Ihrig                   19     19-Jul     7-Aug
1.2.1      Define vendor selection criteria     R. Ihrig                   3      19-Jul     22-Jul
           Develop vendor selection
1.2.2      questionnaire                        S. Abbas, T. Wang           2     22-Jul      24-Jul
1.2.3      Develop Statement of Work            S. Abbas                    4     26-Jul      30-Jul
1.2.4      Evaluate proposal                    R. Ihrig, S. Abbas          4     2-Aug       6-Aug
1.2.5      Select vendor                        R. Ihrig                    1     6-Aug       7-Aug

1.3      Research Phase                         Y. Li                      47     9-Aug     25-Sep
          Develop market research
1.3.1     information needs questionnaire       Y. Li                       2      9-Aug     11-Aug
          Interview marketing group for
1.3.2     market research needs                 Y. Li                       2     11-Aug     13-Aug
1.3.3     Document information needs            Y. Li, S. Abbas             1     13-Aug     14-Aug
          Identify information to be gathered
1.3.4     in research                           Y. Li                       2     16-Aug     18-Aug
1.3.5     Identify source of information        Y. Li                       1     18-Aug     19-Aug
          Identify research method (primary
1.3.6     or secondary)                         Y. Li                       1     19-Aug     20-Aug
1.3.7     Identify research participant         Y. Li                       1     20-Aug     21-Aug
          Identify research technique (focus
1.3.8     group or survey)                      Y. Li                       1     23-Aug     24-Aug
          Identify timing requirements and
1.3.9     budget                                Y. Li                       1     24-Aug     25-Aug

1.3.10     Develop research plan                Y. Li, S. Abbas, T. Wang    1     25-Aug     26-Aug
           Develop research information
1.3.11     gathering tool                     Y. Li, S. Abbas, D. Hall     2      26-Aug     28-Aug
1.3.12     Conduct research                   Y. Li, S. Abbas, D. Hall     10     30-Aug      9-Sep
1.3.13     Document research findings         Y. Li, S. Abbas, D. Hall     5      13-Sep     18-Sep
                                              Y. Li, S. Abbas, D. Hall,
1.3.14     Develop research report            R. Ihrig                      3     20-Sep     23-Sep
1.3.15     Review report with marketing group Y. Li, S. Abbas, D. Hall      2     23-Sep     25-Sep




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2007_1

  • 1. Marketing Research Tactical Plan ID Project Name Owner Days Start End 9-Jul 16-Jul 23-Jul 30-Jul 6-Aug 13-Aug 20-Aug 27-Aug 3-Sep 10-Sep 17-Sep 24-Sep Marketing Research 1.0 Tactical Plan R. Ihrig 70 9-Jul 17-Sep 1.1 Scope Definition Phase R. Ihrig 10 9-Jul 19-Jul 1.1.1 Define research objectives R. Ihrig 3 9-Jul 12-Jul 1.1.2 Define research requirements S. Abbas 7 10-Jul 17-Jul Determine in-house resource or 1.1.3 hire vendor R. Ihrig 2 15-Jul 17-Jul 1.2 Vendor Selection Phase R. Ihrig 19 19-Jul 7-Aug 1.2.1 Define vendor selection criteria R. Ihrig 3 19-Jul 22-Jul Develop vendor selection 1.2.2 questionnaire S. Abbas, T. Wang 2 22-Jul 24-Jul 1.2.3 Develop Statement of Work S. Abbas 4 26-Jul 30-Jul 1.2.4 Evaluate proposal R. Ihrig, S. Abbas 4 2-Aug 6-Aug 1.2.5 Select vendor R. Ihrig 1 6-Aug 7-Aug 1.3 Research Phase Y. Li 47 9-Aug 25-Sep Develop market research 1.3.1 information needs questionnaire Y. Li 2 9-Aug 11-Aug Interview marketing group for 1.3.2 market research needs Y. Li 2 11-Aug 13-Aug 1.3.3 Document information needs Y. Li, S. Abbas 1 13-Aug 14-Aug Identify information to be gathered 1.3.4 in research Y. Li 2 16-Aug 18-Aug 1.3.5 Identify source of information Y. Li 1 18-Aug 19-Aug Identify research method (primary 1.3.6 or secondary) Y. Li 1 19-Aug 20-Aug 1.3.7 Identify research participant Y. Li 1 20-Aug 21-Aug Identify research technique (focus 1.3.8 group or survey) Y. Li 1 23-Aug 24-Aug Identify timing requirements and 1.3.9 budget Y. Li 1 24-Aug 25-Aug 1.3.10 Develop research plan Y. Li, S. Abbas, T. Wang 1 25-Aug 26-Aug Develop research information 1.3.11 gathering tool Y. Li, S. Abbas, D. Hall 2 26-Aug 28-Aug 1.3.12 Conduct research Y. Li, S. Abbas, D. Hall 10 30-Aug 9-Sep 1.3.13 Document research findings Y. Li, S. Abbas, D. Hall 5 13-Sep 18-Sep Y. Li, S. Abbas, D. Hall, 1.3.14 Develop research report R. Ihrig 3 20-Sep 23-Sep 1.3.15 Review report with marketing group Y. Li, S. Abbas, D. Hall 2 23-Sep 25-Sep Page 1 of 1