Spirulina.Network is a global community of spirulina growers, working together to promote the use of spirulina across multiple industry sectors by raising awareness and providing business opportunities.

1. Tamil Nadu, India
October 2016

2. What is
Spirulina.Network?
• A network of Spirulina growers, entrepreneurs,
researchers, Support teams, experts in international
sales and marketing, all working together under a
common brand and for a common goal.
• A Socially-responsible, umbrella organization that
provides sales, marketing & administrative services
to spirulina farms.
• An eCommerce platform that utilizes modern
technology, new media and networking to raise
brand awareness and generate leads.
Introduction Strategy Why work together Partnership Key Personnel

3. Our vision:
Making Food Greener
• provide better nutrition solutions world-wide by
Incorporating Spirulina in food products
• Improve the quality of food by providing better
nutrition for livestock
• Encourage sustainable agriculture by replacing
chemical fertilizers with algae-based fertilizers
• Encourage social responsibility by giving back to the
community
• Receive credit for helping reduce greenhouse gases
Introduction Strategy Why work together Partnership Key Personnel

4. Our Long Term
Roadmap to Success
• Unify multiple growers into a single Spirulina brand
• Create a team that will handle all the logistics needs of the
members under one roof.
• Marketing & Sales will be handled by professionals.
• A quality assurance standard will be defined & applied.
• Handle international certifications with a centralized approach.
• Support and promote R&D in the field of Algae & Spirulina.
• Directly engage with large scale clients (B2B) to generate sales.
• Become a leading player in the international Spirulina market.
Introduction Strategy Why work together Partnership Key Personnel

5. Money Flow
Sale
Completed
Distribute
profits
Donations
for the
community
Scientific
R&D fund
Sales bonus,
Funds for next
creditdeal
Cover
Costs
Marketing
expenses
Price/kg
after
packing &
Shipping
Introduction Strategy Why work together Partnership Key Personnel

6. Standardization
& Quality control
• Growers are required to provide quality assurance tests
as a primary condition of joining the network.
• Quality will be monitored regularly to meet European
standards, supervised by respected Dr. Siva Kumar.
• The management board will act to achieve quality
assurance certificates in the name of the brand.
• Different levels of quality for different types of markets.
• Priority will be given to growers with the highest quality
produce.
Introduction Strategy Why work together Partnership Key Personnel

7. Our abilities fit many market needs
• Raw Spirulina
• Spirulina extracts
• Food supplements
• Value added products
• Cosmetics
• Livestock feed
• Soil Fertilizers
• Fish feed
Introduction Strategy Why work together Partnership Key Personnel
• Consulting services
• Business solutions
• Negotiations & sales
• eCommerce platform
• SEO/ SEM
• Content marketing
• Public relations
• Knowledge base
• Multilingual team

8. Marketing Strategy based on Social
& Environmental Responsibility
• Actively promote the use of Spirulina & extracts in
commercialized foods.
• Improve the wellbeing of farm animals by introducing
spirulina as livestock feed.
• “Green company” that assists in reducing greenhouse
gases and Support malnourished communities in India.
• Viral crowd-funding campaign is expected to generate
brand awareness, leads and sales.
• Strong emphasis on India’s top quality algae research
and production.
Introduction Strategy Why work together Partnership Key Personnel

9. Export & Shipping
• Growers should declare their monthly supply capabilities.
• Once an order is made, harvest will be collected from the
farms to a central blending & packing unit.
• Goods will be packed as branded products and shipped
to the destination country under the supervision of Mr.
Robert Shibin and a select team.
• That’s All Your Logistic needs Covered!
Introduction Strategy Why work together Partnership Key Personnel

10. Why Work With Us?
• Israel is a startup nation- we do this for a living!
• Digital marketing, product design, web services,
eCommerce platform management, social media and
direct communications.
• An experienced and multi-lingual sales force will target
and negotiate with international long term clients.
• Growers can focus on growing.
• Manufacturers will get a steady supply to homogenous
produce that apply international standards.
• Logistics and all related documentation will be handled
by a professional exporter.
• Mutual benefit instead of competition.
Look at what we’ve done so far!!!
Introduction Strategy
Why work
together
Partnership Key Personnel

11. www.grow-organic-spirulina.com
• knowledge sharing and networking site
• Sales platform for growing equipment,
guides, courses & consulting services
• Vendors welcome to join
Introduction Strategy
Why work
together
Partnership Key Personnel

12. https://spirulina.network
• international Sales platform for spirulina
• One stop shop for wholesalers with a
wide range of products for different
market segments
• These figures are before even launching
the site!!!
Introduction Strategy
Why work
together
Partnership Key Personnel

13. Weekly Newsletter
• The Grow Organic Spirulina Newsletter is keeping
hundreds if readers up to date with the latest
published content.
• Once spirulina.network is launched, we will start
sending updates on new products and special offers
so that customers keep coming back to the site and
buy more products.
Introduction Strategy
Why work
together
Partnership Key Personnel

14. Social Media Marketing
Introduction Strategy
Why work
together
Partnership Key Personnel

15. Product design
Introduction Strategy
Why work
together
Partnership Key Personnel

16. Sales Team
• The international sales team will implement a
penetration strategy on several global locations.
• The marketing and sales team will work closely
together to create and translate all the necessary
materials for contacting potential buyers.
• The role of the sales team is to directly engage with
potential buyers, importers and distributers to
establish long term trade relations and increase
market share.
Introduction Strategy
Why work
together
Partnership Key Personnel

17. Financial Challenges
• Each country has it’s own regulations and do
business differently.
• It takes time to study a potential market.
• Buyers will not pay the whole sum of a deal in
advance. Ever!
• Most buyers will not pay for a while after they have
already received the shipment.
• In some cases, funds may arrive in a 2-3 months
delay, and sometimes even more.
What is the best way to deal with this?
Introduction Strategy Why work together Partnership Key Personnel

18. One way to create our long
term partnership
• Your agreement to supply on consignment at the
first stage.
• Mutual exclusivity agreement: we as your single
international distributor, and you as our sole
supplier of spirulina, for an agreed period of time.
• Mutual transparency
• Leads and sale processes will be handled by the
sales team alone, for optimizing success rates.
• Pre-sale samples are required for prospecting
clients.
Introduction Strategy Why work together Partnership Key Personnel

19. It is up to all of us to
make it happen.
Let’s grow together!

20. Natan Gammer
Vision and strategy
• Strategic planning
• Business administration
• Global operations
• Networking
• Information Technology
• Makes things happen!
Phone: +972-544-907-917 | Email: natan@spirulina.network
Introduction Strategy Why work together Partnership Key Personnel

21. Ditsa Keren
Digital Marketing & Creative
• Web Development & SEO
• eCommerce Platform
management
• Content marketing & press
releases
• Social media marketing
• Gets things Done!
Phone: +972-545-888-432 | Email: ditsa@spirulina.network
Introduction Strategy Why work together Partnership Key Personnel

22. Baruch Peretz
Israel Sales Coordinator
• Experienced in long term
business relationships with
tier1 corporations and
government organizations
• Experienced in working with
international vendors
• Close relations with Israeli
ministry of health
Introduction Strategy Why work together Partnership Key Personnel
Phone: +972-52-8744288 | Email: baruch@spirulina.network

23. Dov Lev-Ari
International business Development specialist
• Here to provide assistance and
guidance
• Make agreements
• Support initiatives
• Finance and investment plans
• Management roll
• Coordinator
• Experience and know how
Phone: +972-523-775-777 |Email: dov@spirulina.network
Introduction Strategy Why work together Partnership Key Personnel

24. Thank you, Tamil Nadu!
• Whatsapp group
• Social media
• Skype/ Zoom
• Phone/email
• info@spirulina.network
What would be your involvement?