1. Wordpress SEO
Luke Masters, Rob Millard
#SEOWordpress

2. What to change out of the box...
1. Permalinks
2. Titles
3. Headings
4. Breadcrumbs
5. Disallow, no index content
6. Conditional sidebar content
7. 404 page
8. Delete default content

3. WARNING!
Making changes to code can go wrong really
fast!
Make sure to back everything up!

4. Permalinks
Get rid of parameters and numbers
/%postname%/ is probably the best all round solution
but if you want to use categories in your URL use: /%category%/%postname%/

5. Titles
Flip the titles
(post title)-(category name)-(site name)
Check header.php for:
<title><?php wp_title(''); ?></title>
Check the code before Google finds it!

6. Headings
Check your headings structure
Dive into the code for your:
single.php
category.php
page.php
home.php
index.php
Check the CSS code!

7. Breadcrumbs
Use them as they help:
• internal linking
• usability
• time on site

8. Disallow No Index Content
Disallow: /tag/
Disallow: /archives/
Disallow: /wp-admin/
Disallow: /wp-includes/
Noindex: /tag/
Noindex: /archives/
Noindex: /wp-admin/
Noindex: /wp-includes/

9. Conditional Sidebar Content
• Relevance of link
• Page Types
• Content Areas
http://codex.wordpress.org/Conditional_Tags#Variable_Sidebar_Content

10. 404 Page
Mo Content:
<ul>
<?php
wp_get_archives('title_li=&type=postbypost&limit=15');
?>
</ul>

11. Delete Default Content

12. Recommended plugins ....

13. 1. Wordpress SEO
2. No Category Base
3. Facebook Comments
4. Pagination
5. Social Sharing
6. Askimet

20. Link Building for Wordpress

21. Of course you can…
• Submit to directories
• Guest post
• Article marketing
• Comments
• Manual outreach
• Etc.

22. But I’m talking about…
Other
Bloggers
RSS
Email
newsletter
Your Blog
Post
Twitter
Facebook
Internal
links

23. Create a Promotion Network for your content

24. Because…
• It will be more efficient
• Self perpetuates
• Makes the most of every post
• (Good) content is expensive

25. BUT! You need great content

26. RSS
• Needs to be prominent
• Set up for categories/tags
• Autodiscovered
• Feedburner for stats
• Plugins

27. Email newsletter
• Feedburner
• Set up your own (e.g. Mailchimp)
• Plugins
• Send frequency? What is appropriate for your site?
• Send one offs when you have something you want to break?

28. Twitter
• Sharing: Tweet this buttons (plugin
or https://twitter.com/about/resources/)
• Building followers: Twitter widget
• Invite feedback on Twitter
• Run interviews or games on Twitter
• Interacting
• Post blog posts with TwitterFeed
(or manually for better returns)
• Crowdbooster to find the best time of day
to tweet

29. Facebook
• Sharing: Facebook buttons (plugin/widget)
• Building fans
• Integrate fans widget
• Integrate comments
• Share exclusively on Facebook
• Interacting
• Share content!

30. Other Bloggers
Add to
Build a
Identify Interact relevant
relationship
email list

31. Internal links
• Related posts - YARPP
• Contextual links (plugins)
• Good tagging and categories

32. Questions