SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'

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We're digital marketers. We think in terms of CTRs and CPAs. But that's only half the equation. Marketing doesn't have to be a boring endeavor. By optimizing for delight, we can turn digital experiences into human ones. In this session you'll see how Simple brings humanity to an inhuman industry: banking, and how you can do so in your own marketing. Let's talk about the emotion behind the numbers.

Marketing

– CO P Y M AT T E R S .T U M B L R .CO M
“One of the biggest challenges they
face is gaining users trust. You’re
putting your actual money into
them, so every single thing they do
needs to feel incredibly safe and
reassuring.”

Stop playing by other’s rules
Start making our own

1. Earn trust
2. Build relationships
3. Proﬁt

What is your ﬁrst impression?
 
How can you make it awesomer?

These are all hand made
But it’s possible to automate

Examine your last 20 tweets/emails:
Are you robot, or human?

https://fj.simple.com/r?i=4435893d&click_type=aclk

https://fj.simple.com/r?i=4435893d&click_type=aclk
https://www.huﬃngtonpost.com/article-url

Leverage your last 5 testimonials
Use them to make new relationships

Do you answer their basic
question in 30 seconds or less?

What unique insight do you have to
share?

Tactic: Delight like Google and
Facebook

Make a $250 budget for Restaurants in October

How can you thrive in a
instant answer world?

First impressions
Building relationships
Don’t be boring
Contribute something unique
Act bigger than you are

These aren’t just tactics
We’re building real, strong
relationships with customers

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SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'