Content marketing is the social media buzzword of the year. 74% of brands plan to increase their spend on content marketing this year, and millions of dollars of venture capital are being ploughed into start-ups such as Contently and Kapost. But for every content king such as Coca-Cola or Red Bull, there are hundreds of marketers across the globe creating meaningless digital white noise. Molly will examine what valuable branded content really means. She’ll then offer practical tips on how brands can shift their perspective – by focusing on consumers, reinstating silence, and finding the sweet spot between entertainment and utility to bring the content back to ‘content’.

1. PUTTING THE
X IN CONTENT
MARKETING
28th October 2014
Searchlove London
@mollyflatt
@1000heads

2. content

3. “Content is the wealth of nature.”

4. Seriously content.

5. Reasonably content.

6. Pumped full of content.

7. Supercontent (?)

8. content marketing

9. Marketer.

10. Content marketer.

11. Top 2014 investment for brands.

12. Huge funding for start-ups.

13. The content marketing bible.

14. Red Bull Gives You Things.

15. Content 2020.

16. Turning running into religion.

17. “A grand Sainsbury’s magazine.”

18. old content marketing

19. The content marketing Bible.

20. John Dee’s tractor porn.

21. Seeding sugar water since 1931.

22. Connecting things and stories.

23. discontent marketing

24. Content addicts.

25. Content pushers.

26. Miserable marketers.

27. Miserable consumers.

28. Content without content.

29. The Bored BuzzWorthy ViralPanda.

30. White noise into a black hole.

31. context marketing

32. It’s what you do with it that matters.

33. 1.
This is about
relationships,
not stuff

34. Nokia:
Social
Media
Week

35. 2.
Content is less important
than the social action it
performs

36. Mini: Not
Normal

37. 3.
Know what your
audience needs,
here and now.

38. CBS: Look
For Longer

39. 4.
Don’t just make it
informative, make it
useful.

40. Topshop:
Shop The
Catwalk

41. 5.
Their content matters
more than yours

42. Salomon:
Designed
For
Freedom

43. 6.
Silence can be the most
powerful voice

44. Paw
Justice:
Animal
Strike

45. 7.
Focus on emotion and the
content will follow.

46. F-Secure:
Smarter
Than John

47. 8.
Make your content into an
experience.

48. Coldplay:
Ghost
Stories

49. Content.

50. Context.

51. Molly Flatt, WOM Evangelist
t: +44 203 206 2000 | +44 7788746642
e: molly.flatt@1000heads.com
T: @1000heads | @mollyflatt
w: www.1000heads.com
Your turn…