Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions. Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge.

1. People Are
Predictable
What you need to
know about how
your customers behave
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Racism
Stupidity
Perceptual Learning

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Data
StrategyImplementation
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19. Features Advantages Benefits
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20. FeaturesBenefits Advantages
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Slide Deck
eximomarketingstrategy.com/searchlove
Perceptual Learning: http://sites.clps.brown.edu/cpl/files/2012/07/Watanabe_Nature_01.pdf
Fish attention span: https://www.scribd.com/document/265348695/Microsoft-Attention-Spans-Research-Report
Attention span bullshit: https://www.bbc.co.uk/news/health-38896790 & https://policyviz.com/2016/01/29/the-attention-span-statistic-fallacy/
Star Reviews: https://news.stanford.edu/2017/09/06/online-consumers-choose-inferior-products/
Wine study: https://www.sciencedirect.com/science/article/pii/S0963996917302235?via%3Dihub
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31. Eximo
Academics
Join The Community
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