The document provides a step-by-step guide to coming up with great content ideas. It outlines a process of researching what channels and content resonate with an audience, creating a remix based on insights, and measuring audience response to identify opportunities for further remixing at scale. The guide recommends experimenting to test content-market fit, content-user fit, and channel-user fit. It also provides over 20 tactics for uncovering content ideas worth pursuing, such as analyzing popular topics on forums and social media or researching frequently linked articles in an industry.

1. How To Identify Content
Opportunities Worth Chasing
Ross Simmonds | Foundation Marketing

2. #SearchLove
@TheCoolestCool

3. #SearchLove
@TheCoolestCool

4. #SearchLove
@TheCoolestCool

5. #SearchLove
@TheCoolestCool

6. #SearchLove
@TheCoolestCool

7. #SearchLove
@TheCoolestCool

8. #SearchLove
@TheCoolestCool

9. There’s No Better Dashboard…

12. #SearchLove
@TheCoolestCool

13. #SearchLove
@TheCoolestCool

16. #SearchLove
@TheCoolestCool

21. Or like this…

25. Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the best angle? What’s the best format?
Experiment Growth
Content – Market FitContent – User FitChannel – User Fit
Find the channel your
audience spends time on
Goal of Effort Find the content that your
audience wants most
Measure how your audience
responds to the content

26. Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the best angle? What’s the best format?
Experiment Growth
Content – Market FitContent – User FitChannel – User Fit
Find the channel your
audience spends time on
Goal of Effort
Question To Ask
Timeline
Key Metric
Next Step
Find the content that your
audience wants most
Measure how your audience
responds to the content

27. Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the best angle? What’s the best format?
Experiment Growth
Content – Market FitContent – User FitChannel – User Fit
Find the channel your
audience spends time on
What channels do they spend
time on? What does well?
1-4 days
Activity Metrics
(Search Volume, Subscribers, Followers, etc)
Rethink how you can better
serve this audience.
Goal of Effort
Question To Ask
Timeline
Key Metric
Next Step
Find the content that your
audience wants most
Measure how your audience
responds to the content

28. Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the best angle? What’s the best format?
Experiment Growth
Content – Market FitContent – User FitChannel – User Fit
Find the channel your
audience spends time on
What channels do they spend
time on? What does well?
1-4 days
Activity Metrics
(Search Volume, Subscribers, Followers, etc)
Rethink how you can better
serve this audience.
Goal of Effort
Question To Ask
Timeline
Key Metric
Next Step
Find the content that your
audience wants most
What topics resonates?
What stories connect?
1-2 weeks
Engagement Metrics
(Upvotes, Links, Shares, Comments & Press)
Create a remix based on
research and insights

29. Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the best angle? What’s the best format?
Experiment Growth
Content – Market FitContent – User FitChannel – User Fit
Find the channel your
audience spends time on
What channels do they spend
time on? What does well?
1-4 days
Activity Metrics
(Search Volume, Subscribers, Followers, etc)
Rethink how you can better
serve this audience.
Goal of Effort
Question To Ask
Timeline
Key Metric
Next Step
Find the content that your
audience wants most
What topics resonates?
What stories connect?
1-2 weeks
Engagement Metrics
(Upvotes, Links, Shares, Comments & Press)
Create a remix based on
research and insights
Measure how your audience
responds to the content
Can this be remixed further?
How can we remix at scale?
4+ weeks
Results Metrics
(Leads, Media, Backlinks, Traffic & Sales)
Create a content engine
around the concept

30. Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the best angle? What’s the best format?
Experiment Growth
Content – Market Fit
Find the channel your
audience spends time on
What channels do they spend
time on? What does well?
1-4 days
Activity Metrics
(Search Volume, Subscribers, Followers, etc)
Rethink how you can better
serve this audience.
Goal of Effort
Question To Ask
Timeline
Key Metric
Next Step
Find the content that your
audience wants most
What topics resonates?
What stories connect?
1-2 weeks
Engagement Metrics
(Upvotes, Links, Shares, Comments & Press)
Create a remix based on
research and insights
Measure how your audience
responds to the content
Can this be remixed further?
How can we remix at scale?
4+ weeks
Results Metrics
(Leads, Media, Backlinks, Traffic & Sales)
Create a content engine
around the concept
Content – User FitChannel – User Fit

31. Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the best angle? What’s the best format?
Experiment Growth
Content – Market FitContent – User FitChannel – User Fit
Find the channel your
audience spends time on
What channels do they spend
time on? What does well?
1-4 days
Activity Metrics
(Search Volume, Subscribers, Followers, etc)
Rethink how you can better
serve this audience.
Goal of Effort
Question To Ask
Timeline
Key Metric
Next Step
Find the content that your
audience wants most
What topics resonates?
What stories connect?
1-2 weeks
Engagement Metrics
(Upvotes, Links, Shares, Comments & Press)
Create a remix based on
research and insights
Measure how your audience
responds to the content
Can this be remixed further?
How can we remix at scale?
4+ weeks
Results Metrics
(Leads, Media, Backlinks, Traffic & Sales)
Create a content engine
around the concept

32. KEYWORD RESEARCH IS STILL A VERY, VERY
VALUABLE WAY TO UNCOVER CONTENT
WORTH CHASING
(It’s just not the only way)

34. Research.
Rethink.
Remix.

35. #SearchLove
@TheCoolestCool

37. Top Posts
From Hacker
News
#SearchLove
@TheCoolestCool

38. Top Posts
From
Growth
Hackers

39. Sort Content
By The Most
Engaging
Posts In A
Community
#SearchLove
@TheCoolestCool

42. Use Quora Ads
Manager To
Uncover
Relevant
Topics

44. Sorted the content
by the top posts…
RESEARCH

48. RESEARCH:

49. RESEARCH: RETHINK:
Elon Musk Quotes 11,000 /mos
Elon Musk + Books 10,500 /mos
Elon Musk Resume 6,600 /mos
Elon Musk Memes 10,600 /mos
How Did Elon Make Money 4,600 /mos

50. RESEARCH: RETHINK:
Elon Musk Quotes 11,000 /mos
Elon Musk + Books 10,500 /mos
Elon Musk Resume 6,600 /mos
Elon Musk Memes 10,600 /mos
How Did Elon Make Money 4,600 /mos

52. #SearchLove
@TheCoolestCool

57. #SearchLove
@TheCoolestCool

58. Have You Heard Of
Product Hunt?

59. Great Products Have Launched
And Got Their Start There…

60. Great Products Have Launched
And Got Their Start There…

61. THIS IS YOUR SHOT… YOUR
OPPORTUNITY… YOUR MOMENT…

62. Some Of These Dead Products Were Actually
Just Really Good Content….

67. #SearchLove
@TheCoolestCool

68. Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the best angle? What’s the best format?
Experiment Growth
Content – Market FitContent – User FitUser – Channel Fit
Find the channel your
audience spends time on
What content resonates?
What type of content?
1-4 days
Activity Metrics
(Search Volume, Subscribers, Followers, etc)
Rethink how you can better
serve this audience.
Goal of Effort
Question To Ask
Timeline
Key Metric
Next Step
Find the content that your
audience wants most
What topics resonates?
What stories connect?
1-2 weeks
Engagement Metrics
(Upvotes, Links, Shares, Comments & Press)
Create a remix based on
research and insights
Measure how your audience
responds to the content
What format works best?
Can this be remixed further?
2+ weeks
Results Metrics
(Leads, Media, Backlinks, Traffic & Sales)
Create a content engine
around the concept

70. Research The Topics
That Matter To
Your Audience

71. There are MILLIONS of Facebook Groups
#SearchLove
@TheCoolestCool

72. Check out The “BINO POSTS SCRAPER”
#SearchLove
@TheCoolestCool

73. #SearchLove
@TheCoolestCool

74. #SearchLove
@TheCoolestCool

76. The List & Review Strategy

77. Research
Rethink
Remix

80. The Keyword Glossary Strategy

84. #SearchLove
@TheCoolestCool

85. Shout Out To
Mary Meeker

88. You Can Pay To
Get A Look At
The Actual Site
For Sale…
#SearchLove
@TheCoolestCool

89. #SearchLove
@TheCoolestCool

90. Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the best angle? What’s the best format?
Experiment Growth
Content – Market FitContent – User FitUser – Channel Fit
Find the channel your
audience spends time on
What content resonates?
What type of content?
1-4 days
Activity Metrics
(Search Volume, Subscribers, Followers, etc)
Rethink how you can better
serve this audience.
Goal of Effort
Question To Ask
Timeline
Key Metric
Next Step
Find the content that your
audience wants most
What topics resonates?
What stories connect?
1-2 weeks
Engagement Metrics
(Upvotes, Links, Shares, Comments & Press)
Create a remix based on
research and insights
Measure how your audience
responds to the content
What format works best?
Can this be remixed further?
2+ weeks
Results Metrics
(Leads, Media, Backlinks, Traffic & Sales)
Create a content engine
around the concept

91. XX Ways To Uncover Content Ideas Worth Chasing:
Research The Top Domains On Reddit
Research The Top Content On Reddit
Analyze Tri-Grams Of Popular Reddit Posts
Analyze The SERP For Relevant Keywords
Research Most Linked Articles (Across Industry)
Research Most Shared Articles (Across Industry)
Research Popular Topics In FB Groups
Research What Pages Matter To Brands
Research Top Content On Quora Getting Traffic
Steal The Glossary Strategy
Steal The List & Review Strategy
Use Flippa/Empire Hunter For Inspo
Visit The Search For Insight
Steal The Modifier Strategy
Research.
Rethink.
Revisit.
#SearchLove | @TheCoolestCool

92. #SearchLove
@TheCoolestCool

93. #SearchLove
@TheCoolestCool

94. And IF that’s still feeling crowded…
If that still feels like you have TOO
MANY ideas, concepts & tactics.
You’re in luck.
#SearchLove
@TheCoolestCool