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HACKING GOOGLE
Learning from Ethical
Vulnerability Research
@TomAnthonySEO
20 years ago…
I’d hacked into a corporate network…
287 Years
Bug Bounty programs didn’t exist yet…
Turns out, SEO required same mindset…
Social Network
Login Status
Googlebot
Experiments
Google
Manual Actions
XML Sitemaps
Manipulation
Turns out you can combine SEO + Vulnerability Research…
• 1st page of results
• 6 days old domain
• 0 links
Allowing for SEO results like this, one day to the next…
Social Network
Login Status
DETECT WHICH SOCIAL NETWORKS PEOPLE ARE LOGGED INTO
http://www.tomanthony.co.uk/tools/detect-social-network-logins/
facebook.com/tomsprofile
facebook.com/tomsprofile
facebook.com/login?continue=/tomsprofile
302 redirect to:
Page served (200):
facebook.com/tomsprofile
facebook.com/login?continue=/tomsprofile
facebook.com/tomsprofile
facebook.com/login?continue=/tomsprofile
Page served (200):
302 redirect to:
facebook.com/login?continue=/tomsprofile
facebook.com/tomsprofile
facebook.com/login?continue=/tomsprofile
Page served (200):
302 redirect to:
Already logged in,
so just redirect to
the intended page.
facebook.com/login?continue=/logo.png
facebook.com/logo.png
facebook.com/login?continue=/logo.png
Page served (200):
302 redirect to:
facebook.com/login?continue=/logo.png
facebook.com/logo.png
facebook.com/login?continue=/logo.png
Page served (200):
302 redirect to:
Already logged in,
so redirect and
serve the image.
facebook.com/login?continue=/logo.png
Image
Webpage
onerror="alert('anonymous')"
onsuccess="alert('loggedin')" />
<img src=“facebook.com/login?continue=/logo.png”
onerroronsuccess
alert('anonymous')alert('loggedin')
OTHERS HAVE EXTENDED IT
https://robinlinus.github.io/socialmedia-leak/
PUMP IT INTO GA
CUSTOMISE SOCIAL BUTTONS
LOGGED IN TO A COMPETITOR?
Social Network preferences

can be recorded*/used.
TAKEAWAY
* something something GDPR
Redirects can be abused to
get unexpected behaviours
OBSERVATION
Googlebot
Experiments
GOOGLEBOT & COOKIES
GOOGLEBOT & COOKIES
GOOGLEBOT JAVASCRIPT - RANDOM IS NOT RANDOM!
Math.random() = 0.19426893815398216
SCRIPTS THAT SHOULD BE RANDOM CAN DETECT GOOGLEBOT
GOOGLEBOT JAVASCRIPT - SECONDS ARE NOT SECONDS
setTimeout(doSomething, 5000)
Browsers will wait 5000 milliseconds (5 seconds).
GoogleBot fast forwards (dates become wrong).
GoogleBot does accept
cookies in certain scenarios.
TAKEAWAY
GoogleBot uses heavily
optimised Javascript.
TAKEAWAY
There are undocumented

functionalities in GoogleBot
OBSERVATION
Google
Manual Actions
The Snag
MANUAL ACTIONS TOOL
API ENDPOINT
https://www.google.com/webmasters/tools/gwt/MANUAL_ACTION_PUBLIC?
hl=en&siteUrl=http://www.tomanthony.co.uk/
POST DATA
7|0|13|https://www.google.com/webmasters/tools/gwt/|
DE16AEA7C924CC47F26F7ADC4C584289|
com.google.crawl.wmconsole.fe.feature.gwt.manualaction.shared.
ManualActionService|getManualActions|
com.google.crawl.wmconsole.fe.feature.gwt.base.shared.FeatureC
ontext/1637625730|java.lang.String/2004016611|/webmasters/
tools|java.lang.Boolean/476441737|
com.google.crawl.wmconsole.fe.feature.gwt.config.FeatureKey/
4151209095|0|en|http://www.tomanthony.co.uk/|
com.google.crawl.wmconsole.fe.base.PermissionLevel/2603202488|
1|2|3|4|2|5|6|5|7|8|0|0|9|5|10|11|12|12|13|5|12|
RESPONSE (NO PENALTY)
ELITE HACKING SKILLZ
7|0|13|https://www.google.com/webmasters/tools/gwt/|
DE16AEA7C924CC47F26F7ADC4C584289|
com.google.crawl.wmconsole.fe.feature.gwt.manualaction.shared.
ManualActionService|getManualActions|
com.google.crawl.wmconsole.fe.feature.gwt.base.shared.FeatureC
ontext/1637625730|java.lang.String/2004016611|/webmasters/
tools|java.lang.Boolean/476441737|
com.google.crawl.wmconsole.fe.feature.gwt.config.FeatureKey/
4151209095|0|en|http://www.apple.com/|
com.google.crawl.wmconsole.fe.base.PermissionLevel/2603202488|
1|2|3|4|2|5|6|5|7|8|0|0|9|5|10|11|12|12|13|5|12|
GOOGLE HAPPY TO SHARE
POSSIBLE TO SIMPLE CRAWL LIST OF MANUAL ACTIONS
SOME SITES HAD MORE PROBLEMS THAN OTHERS…
At this point, I’d confirmed there
was a definite security issue, and
reported it to Google.
OMINOUS MATT CUTTS EMAILS… :D
* Matt was actually great
GOOGLE RESPONSE
✓ Acknowledged report in only 11 minutes!
✓ Triaged in a couple of hours.
✓ Fixed and back online in 4 days.
✓ $5000 bounty.
A lot more sites have manual

penalties than you may think!
TAKEAWAY
Google Search Console

also has security gaps
OBSERVATION
So far not shown any direct manipulation of rankings…
Disclaimer:
Distilled don’t condone blackhat.
Blackhat is naughty & bad.
XML Sitemaps
Manipulation
Redirects can be abused to
get unexpected behaviours
OBSERVATION
There are undocumented

functionalities in GoogleBot
OBSERVATION
Google Search Console

also has security gaps
OBSERVATION
Can we put all that together?
SUBMITTING AN XML SITEMAP
✓ Search Console
✓ robots.txt
SUBMITTING AN XML SITEMAP
SUBMITTING AN XML SITEMAP
Not entirely true…
CAN SUBMIT NEW SITEMAP FILES VIA THE PING URL
✓ Typically crawled within seconds
✓ No auth - ping sitemaps for any domain
✓ Google follows redirects
CAN SUBMIT NEW SITEMAP FILES VIA THE PING URL
✓ Typically crawled within seconds
✓ No auth - ping sitemaps for any domain
✓ Google follows redirects
Interesting…
GOOGLE’S CHECKLIST FOR A VALID XML SITEMAP
✓ Sitemap must be correctly formatted
✓ The URLs must exist
✓ Site containing the URLs must be in GSC
✓ Site hosting the sitemap must be in GSC
GOOGLE’S CHECKLIST FOR A VALID XML SITEMAP
✓ Sitemap must be correctly formatted
✓ The URLs must exist
✓ Site containing the URLs must be in GSC
✓ Site hosting the sitemap must be in GSC
Interesting…
GOOGLE’S CHECKLIST FOR A VALID XML SITEMAP
✓ Site hosting the sitemap must be in GSC
OBSERVATIONS
✓ Google follows redirects
✓ Site hosting sitemap must be in GSC
OBSERVATIONS
✓ Google follows redirects
✓ Site hosting sitemap must be in GSC
✓ Will Google follow a x-domain sitemap redirect?
✓ Will they ‘trust' it?
QUESTIONS
Will Google follow a cross domain

redirect for a sitemap?
QUESTION
?
SIMPLE TEST
1. Hosted a sitemap.xml on blue.com
2. Setup a redirect script on green.com
3. Ping green.com?next=blue.com/sitemap.xml
https://www.google.com/webmasters/sitemaps/ping?
sitemap=http://green.com/next/blue.com/sitemap.xml
Will Google follow a cross domain

redirect for a sitemap?
YES
Will they ‘trust' it?
(if submitted via ping url)
QUESTION
?
Will they ‘trust' it?
Let’s assume…
How could we

EXPLOIT

it?
QUESTION
?
JONO IS OUR INNOCENT VICTIM
jono.com
REDIRECT URLS STRIKE BACK!
jono.com/logout?continue=/page.html
VICTIM & ATTACKER
jono.com tom.com
OPEN REDIRECTS (CROSS DOMAIN)
jono.com/logout?continue=tom.com/page.html
WHAT HAPPENS IF WE DO THIS?
jono.com/logout?continue=tom.com/evil.xml
WHAT HAPPENS IF WE DO THIS?
jono.com/logout?continue=tom.com/evil.xml
URL on jono.com, but serves XML Sitemap from tom.com.
WHAT HAPPENS IF WE DO THIS???
https://www.google.com/webmasters/sitemaps/ping?
sitemap=http://jono.com/logout?continue=tom.com/evil.xml
WHAT HAPPENS IF WE DO THIS???
https://www.google.com/webmasters/sitemaps/ping?
sitemap=http://jono.com/logout?continue=tom.com/evil.xml
Ping the URL to submit the sitemap.

Will Google think the evil sitemap belongs to jono.com?
PINGING SITEMAPS CROSS-DOMAIN
✓ Google follows the redirect, and crawls it.
✓ Google trusts it as canonical to the originating domain.
https://www.google.com/webmasters/sitemaps/ping?
sitemap=http://jono.com/logout?continue=tom.com/evil.xml
WE CAN NOW SUBMIT TRUSTED

SITEMAPS FOR OTHER SITES
We can now submit hreflang
entries for other sites…
Lets try it in the wild…
DISCLAIMER


I’m showing real results, but an
alternative (similarly sized) UK
retailer in the screenshots.
EXPERIMENT: HIJACK TESCO.COM INTERNATIONAL EQUITY
UK PRESENCE, BUT NO US PRESENCE
HIJACK UK EQUITY TO RANK IN US
HIJACK UK EQUITY TO RANK IN US
STEP 1: FIND A REDIRECT
STEP 1: FIND A REDIRECT
STEP 2: REGISTER A DOMAIN ($12)
TESCOGLOBAL.COM
STEP 3: SETUP A NEW SITE
✓ Scrape contents for products/categories
✓ Mirror the URL structure
STEP 4: CREATE AN EVIL SITEMAP
STEP 5: PING OUR EVIL SITEMAP (HOSTED ON OUR FAKE SITE)
https://www.google.com/webmasters/sitemaps/ping?
sitemap=http://www.tesco.com/logout?
continue=http://tescoglobal.com/sitemap_global.xml
RESULTS: CRAWL ACTIVITY APPEARS IN SEARCH CONSOLE
RESULTS: SEARCH VISIBILITY GROWS RAPIDLY
RESULTS: TRAFFIC APPEARING IN GA
RESULTS: BRITISH TERMS RANKING 1ST FOR MANY QUERIES
Still only submitted a sitemap,
nothing else.
RESULTS: TRAFFIC KEEPS ON INCREASING…
RESULTS: SEARCH VISIBILITY GROWS MORE
RESULTS: I HIT FIRST PAGE FOR COMPETITIVE MONEY TERMS…
• 1st page of results
• 6 days old domain
• 0 links
RESULTS: MILLIONS OF SEARCH IMPRESSIONS
‘LINKS’ APPEAR IN GSC — SHOWING GOOGLE TRUSTS THE SITEMAP
EARLIER: CAN’T SUBMIT SITEMAPS IN GSC WHEN NOT PERMITTED
SITEMAP NOT PERMITTED EXAMPLE:
NOW: CROSS SUBMITTED THE SITEMAP TO MY GSC, AND IT WAS ALLOWED
SITEMAP NOT PERMITTED EXAMPLE:
SITEMAP FOR "TESCO.COM" URLS WAS ALLOWED IN “TESCOGLOBAL.COM" GSC:
EVEN TRACKS INDEXATION…
SITEMAP NOT PERMITTED EXAMPLE:
SITEMAP FOR "TESCO.COM" URLS WAS ALLOWED IN “TESCOGLOBAL.COM" GSC:
SUMMARY
✓ Budget: $12
✓ Setup time: ~4 hours
✓ Other activity: nothing
✓ Links: 0
✓ Impressions: > 1.5 million
✓ Clicks: > 12,000
ALMOST UNDETECTABLE
DEFENCE
✓ No open redirects
✓ If you have them - block in robots.txt
✓ Have a sitemap, with hreflang & media entries
✓ Hide your sitemaps
✓ Check 302s in logs
FINDING OPEN REDIRECTS
✓ Look for redirect parameter (e.g continue= or next=)
✓ Check login & logout URLs
✓ Site searches, e.g site:www.foo.com inurl:=http
✓ Better with specific sections: site:www.foo.com/bar inurl:=http
✓ Check not blocked in robots.txt
✓ Check openbugbounty.org
GOOGLE OFFICIAL RESPONSE
✓ I reported it in September 2017
✓ March 2018 - Google award a bug bounty
✓ March 2018 - Google confirm it is fixed.
✓ April 2018 - Google increase the bug bounty ($5000)
hreflang entries are ignored

if your sitemaps are unverified
TAKEAWAY
Ensure you do not have

open redirects on your site!
TAKEAWAY
(robots.txt block them if you can’t remove them)
Not seen this attack in wild.

Check your logs for 302s.
TAKEAWAY
Be aware, there are these types 

of potential attacks out there
TAKEAWAY
(but don’t blame everything on them!)
Bring back the

Hacker Mindset
TAKEAWAY
Thank you!
@TomAnthonySEO

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