The future of search marketing involves mobile, and it will not be limited to optimizing HTML webpages, creating responsive designs, and optimizing UX. Mobile SEO is a world where apps, knowledge graph, and conversational search are front and center. Justin will deliver a detailed look at mobile search beyond building a mobile-friendly site, specifically the intersection of app search, conversational queries, and app indexation.
11. Take Your User Experience Further
Source: http://scotthurff.com/posts/how-to-design-for-thumbs-in-the-era-of-huge-screens
12. Every contact we have with a customer
influences whether or not they’ll come
back. We have to be great every time or
we’ll lose them.
~ Kevin Stirtz
29. Case Study: App Store Optimization
Medical App
iTunes: Top 50 (Free) Medical Category
Keyword research & app listing update
Tracked 20 strategic terms
Increased average rank by 18.9
35. App Stores Rank Higher on Mobile
iTunes Ranking Boost on Mobile
Increased Ranking
63%
No Change
17%
Reduced Ranking
20%
Source: SEMRush, 920 Keyword Sample in recipe vertical
Average increase 1.94
positions
Moderate lift on brand
terms
Strong lift on
“aggressive” terms
Moderate lift on head
terms
37. Search as an Interface
Visits to app,
not websites
Takes action on your
behalf
Hands free UI
(wearables)
Solutions, not
web pages
Search examples: http://blog.tackmobile.com/article/android-wear-gui-elements/