2. • Director of Inbound
Marketing, Collegis Education
• Vice President of Minnesota
Search Engine Marketing
Association
• Co-Founder of Glass en Masse
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24. Three times
as likely
to execute
decisions
as intended
Source: Forbes,The Big Data Boom: Is Your Company Ready?
October, 2013
25. Impressions * Click-Through Rate = Clicks =
Visits * Conversion Rate = Conversions *
Average Transaction Value = Revenue –
Expenses = Profit
Internet Math is Business Math
26. Sent Emails * Open Rate = Opens *
Click-Through Rate = Clicks =
Visits * Conversion Rate = Conversions *
Average Transaction Value = Revenue –
Expenses = Profit
Internet Math is Business Math
27. # of Tweets * Avg Retweet Rate =
Twitter Impressions * Twitter
Click-Through Rate = Clicks =
Visits * Conversion Rate = Conversions *
Average Transaction Value = Revenue –
Expenses = Profit
Internet Math is Business Math
28. Impressions * Click-Through Rate = Clicks =
Visits * Conversion Rate = Conversions *
Average Transaction Value = Average
Revenue per Quarter *
Number of Quarters – Quarterly
Expenses = Profit
Internet Math is Business Math
29.
30. Twice as likely to
use data very
frequently when
making decisions
Source: Forbes, The Big Data Boom: Is Your Company Ready?
October, 2013
37. Issues Reported by Students with Drops
Issue 1 Issue 2 Issue 3 Issue 4 Issue 5 Issue 6 Issue 7 Issue 8 Issue 9 Issue 10 Issue 11
38. Issue 1 Issue 2 Issue 3 Issue 4 Issue 5 Issue 6 Issue 7 Issue 8 Issue 9 Issue 10 Issue 11
Issues Reported by Students with Drops
Public Enemy #1
39.
40. Issues Reported by Students with Drops
Issue 4 Issue 1 Issue 2 Issue 7 Issue 3 Issue 5 Issue 8 Issue 9 Issue 10 Issue 11 Issue 6
41. Source: The New York Times, What Wal-Mart Knows
About Customers’s Habits November, 2004
“Start predicting what’s going to happen,
instead of waiting for it to happen.”
-Linda Dillman, Walmart, 2004
42.
43. Source: Forbes, How Target Figured Out a Teen
Girl Was Pregnant Before Her Father Did
February, 2012
44. Guest ID # Credit Card Name Email
1000000001 xxxx-xxxx-xxxx-4243 Josh Braaten jlbraaten@gmail.com
1000000002 xxxx-xxxx-xxxx-3053 John Doe johndoe@gmail.com
1000000003 xxxx-xxxx-xxxx-1836 John Smith john@aol.com
49. Issues Reported by Students with Drops
Issue 4 Issue 1 Issue 2 Issue 7 Issue 3 Issue 5 Issue 8 Issue 9 Issue 10 Issue 11 Issue 6
50.
51. Issues Reported by Students with Drops
Issue 4 Issue 1 Issue 2 Issue 7 Issue 3 Issue 5 Issue 8 Issue 9 Issue 10 Issue 11 Issue 6
Public Enemy #1
52. Source: Wired, Mark Zuckerberg’s Letter to Investors:
“The Hacker Way” February, 2012
“The Hacker Way is an approach to building
that involves continuous improvement and
iteration. Hackers believe that something can
always be better, and that nothing is ever
complete. They just have to go fix it — often
in the face of people who say it’s impossible
or are content with the status quo.”
- Mark Zuckerberg, Facebook, 2012
53.
54. An Analytics Swiss Army Knife Provides Insights
Segment Traffic CR(%) Goal Completions
Products 80,000 4% 3,200
Locations 50,000 6% 3,000
Home 225,000 1% 2,250
New Customers 10,000 10% 1,000
Service 15,000 5% 750
79. Source: Forbes, The Big Data Boom: Is Your Company Ready?
October, 2013
Twice as likely to
be in the top
quartile of financial
performance within
their industries
80. When More Companies Can See Where Issues Affect Revenue
Impressions * Click-Through Rate = Clicks =
Visits * Conversion Rate = Conversions *
Average Transaction Value = Average
Revenue per Quarter * Number of Quarters
– Quarterly Expenses = Profit