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Why your next hire 
should be a video producer
@csavage
What’s the deal with 
business video?
Most businesses are 
attempting one of two things
Conversion videos 
Viral videos
Evaluate them for conversion
Arbitrage ads
Dollar generating
Inbound Marketing
Outside producer 
In house producer
Relationship generating
Another teaching example 
Why is this a video?
Approachable
Hiring videos
Relationships Generated 
Not Dollars Generated
Good design is good for business.
Generating relationships is good for business.
In house video 
is different
Being able to fail
Spur of the moment
Videos for smaller audiences
Culture & Personality
Why is this shift happening now?
Equipment is the right price
The one man band exists
Distribution is the right price
The opportunity is now
wistia.com/community
Start small 
wistia.com/learning
Thanks so much! 
! 
! 
! 
@csavage 
wistia.com
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
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Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'

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The costs of equipment, production, and distribution are changing the way that video is being created and used. These changes are creating enormous opportunities for us as marketers to truly start to take advantage of what video as a medium has to offer. Chris will be talking about why bringing a video producer on full-time is not only the natural next step but why companies that do so are leaping ahead with the types of account they are making and the return that they get out of every video they make.

Veröffentlicht in: Marketing
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Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'

  1. 1. Why your next hire should be a video producer
  2. 2. @csavage
  3. 3. What’s the deal with business video?
  4. 4. Most businesses are attempting one of two things
  5. 5. Conversion videos Viral videos
  6. 6. Evaluate them for conversion
  7. 7. Arbitrage ads
  8. 8. Dollar generating
  9. 9. Inbound Marketing
  10. 10. Outside producer In house producer
  11. 11. Relationship generating
  12. 12. Another teaching example Why is this a video?
  13. 13. Approachable
  14. 14. Hiring videos
  15. 15. Relationships Generated Not Dollars Generated
  16. 16. Good design is good for business.
  17. 17. Generating relationships is good for business.
  18. 18. In house video is different
  19. 19. Being able to fail
  20. 20. Spur of the moment
  21. 21. Videos for smaller audiences
  22. 22. Culture & Personality
  23. 23. Why is this shift happening now?
  24. 24. Equipment is the right price
  25. 25. The one man band exists
  26. 26. Distribution is the right price
  27. 27. The opportunity is now
  28. 28. wistia.com/community
  29. 29. Start small wistia.com/learning
  30. 30. Thanks so much! ! ! ! @csavage wistia.com

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