The costs of equipment, production, and distribution are changing the way that video is being created and used. These changes are creating enormous opportunities for us as marketers to truly start to take advantage of what video as a medium has to offer. Chris will be talking about why bringing a video producer on full-time is not only the natural next step but why companies that do so are leaping ahead with the types of account they are making and the return that they get out of every video they make.

1. Why your next hire
should be a video producer

2. @csavage

3. What’s the deal with
business video?

4. Most businesses are
attempting one of two things

5. Conversion videos
Viral videos

10. Evaluate them for conversion

15. Arbitrage ads

16. Dollar generating

17. Inbound Marketing

18. Outside producer
In house producer

19. Relationship generating

20. Another teaching example
Why is this a video?

21. Approachable

24. Hiring videos

25. Relationships Generated
Not Dollars Generated

26. Good design is good for business.

27. Generating relationships is good for business.

28. In house video
is different

29. Being able to fail

30. Spur of the moment

32. Videos for smaller audiences

35. Culture & Personality

36. Why is this shift happening now?

37. Equipment is the right price

38. The one man band exists

39. Distribution is the right price

40. The opportunity is now

41. wistia.com/community

42. Start small
wistia.com/learning

43. Thanks so much!
!
!
!
@csavage
wistia.com