This document summarizes the marketing strategy consulting services provided by IKON Marketing Consultants. They develop comprehensive marketing strategies covering segmentation, targeting, positioning, product, pricing, promotion, distribution, customer service, sales, product launch, marketing organization, and implementation for their clients. IKON also provides support during the implementation process to help clients achieve their objectives. Their services are applicable across various industries including automotive, consumer products, food and beverages, healthcare, and others.

1. MARKETING STRATEGY
Developing result oriented marketing strategies and
providing hand-on implementation support .

2. Marketing Strategy Consulting
Specialized in developing and implementing result oriented
marketing strategies that meet customer needs better than
competitors and develop long-term profitable relationships
with those customers.

3. Marketing Strategy
We develop marketing strategy for our clients which includes,
1. Segmentation Strategy – “Know your customers better”
 Segmenting the market based on geographical, demographic, psychographic and behavioural
variables of customers that helps clients understand customers in better way and identify growth
opportunities
2. Market Targeting Strategy - “Choose most profitable customers to target”
 Selecting and defining most profitable segments by evaluating profile of each segments that help
clients in enhancing profitability
 Recommending approach of market targeting
3. Positioning Strategy - “Build unique image in the mind of customers”
 Recommending the value proposition and developing positioning statement of brand to create
unique positioning in consumer’s mind and differentiate from competitors

4. Marketing Strategy
4. Product Strategy - “Satisfy needs of customers”
 Recommending product strategy by analyzing width, length, depth and consistency of product
portfolio
 Recommending product attributes (quality, features, design), packaging, and labelling ensuring
those satisfy market needs
5. Pricing Strategy - “Set a profitable price that target customers can afford”
 Recommending pricing strategies either skimming or penetration keeping in focus value per-
ceived by customers, market demand and profit objective of client.
 Setting selling price for customers and pricing structure for distribution channel
6. Promotion Strategy (Integrated Marketing Communication Strategy) –“Communicate Customer
Value and create brand equity”
 Developing creative strategy for advertising
 Designing sales promotion strategies for consumer and trade
 Recommending PR activities & media coverage
 Designing personal selling and direct marketing strategies
 Estimating budget keeping in mind affordability of client

5. Marketing Strategy
7. Distribution Strategy- “Reach target customers effectively to deliver value”
 Recommending distribution channel and geographic market coverage plan to make availability of
product within target market reach.
 Recommendation of distribution selection criteria and appointment strategy
 Recommendation of territories for Sales team
8. Customer Service Strategy–“Serve your customer better”
 Recommending customer service standards
 Guiding implementation of customer service standards
9. Sales Strategy- “Convert prospects in to profitable customers”
 Recommending sales process including prospect finding, lead generation, approach, communica-
tion and follow up strategy
 Deciding Sales Target by product, brand, geographic market, sales personnel
 Train the sales and marketing team to achieve sales target
 Recommending innovative sales promotion ideas and tactics

6. Marketing Strategy
10. Product Launch Strategy- “Begin well planned”
 Recommending Product launch idea and plan
 Selecting retail store and/or chain
 Recommending PR plan including media to be covered
11. Marketing Organization- “Select right people for right tasks”
 Designing marketing organization structure along with roles and responsibilities of sales and
marketing team
 Interview and Selection of candidates
 Advice on salary package and incentive plan
12. Implementation Schedule- “What activities to be done by whom and when”
 Scheduling the activities and setting the mile stones
 Delegation of authorities and responsibilities

7. Implementation Support
We do not keep our clients in middle of the way but also help
them to reach at the destination by providing strategy
implementation support. Our experts work with client at each
stage of strategy implementation to produce expected results
and achieve objectives.

8. Marketing Strategy
Our Implementation support includes,
 Supervising and monitoring implementation process
 Advising Marketing Director/Head for implementing marketing strategy in effective way
 Solving the problems arises during each stage of marketing strategy implementation process
 Briefing creative strategy to advertising and creative agencies
 Decision support in selecting concepts and designs of promotional and marketing collaterals
 Analyzing sales and implementation process periodically
 Midterm review of recommended marketing strategy
 Participating in selection of key sales and marketing executives
 Identify need of training program for senior and junior level sales and marketing executives

9. Marketing Strategy
Deliverables:
 Marketing Strategy Report
 Marketing strategy presentation
 Implementation schedule
 Creative Strategy Brief
 Job Description of Marketing and Sales staff
 Sales Analysis Report
Visit Plan at Client location:
 2-3 visits during Marketing Strategy Development
 3-4 visits during Strategy Implementation support and as per client’s requirement
 Consultants may visit Client location or any other location as and when required or requested by
client

10. Industries we serve.……..…….
Our extensive In-depth multiple industry experience and state of the
art knowledge are the major back bones of IKON that provides superior
marketing consultancy services across wide variety of industries

11. Industries we serve
Automotive
Passenger car
2 & 3 Wheelers
Commercial Vehicle
Auto Parts and Accessories
Tractors
Construction & Real Estate
Residential & Commercial Buildings
Construction Materials & Equipment
Consumer Products
Household & Personal Care
Consumer Durables
Apparel & Footwear
Furniture & Furnishing
Gems & Jewellery
Food & Beverages
Packaged Food & Grocery
Soft Drinks & Juices
Packaged drinking water
Healthcare & Pharma
Hospitals
Pharmaceuticals
Nutraceuticals
Medical Device
Ayurvedic/Herbal Products
Industrial Goods
Industrial Components
Machine Tools & Equipment
Retail
Multi-brand retail stores
Hypermarkets
Supermarkets
E-tailers
Telecom
Cellular operators
Equipment manufacturers
VoIP
Textile
Fiber, Yarn and Fabric
Garment
Home Textile
Technical Textile

12. Our team
Azaz Motiwala | Founder & CMD
Azaz has founded IKON in 2001 and is widely recognised as marketing thought leader in India and other
countries. During his 15 years of marketing consulting practice; he has advised hundreds of national and
international companies across wide variety of industries. He is MBA in marketing has been admitted as
Certified Management Consultant (CMC)
Taruna Sondarva | Principal Consultant
Taruna is Principal consultant in IKON, having joined the firm in 2005. She leads marketing consulting
practice for the Automotive, Consumer Products, Food & Beverages and Textile sectors in India. She is MBA
with specialization in Marketing and Bachelor of Commerce from Saurashtra University
Other Team
IKON has team of junior and senior consultants, research analyst, trainers, digital marketing professionals
and Industry experts having wide experience and expertise in strategic marketing, market research &
analysis, branding, Training and other areas of marketing.

13. Our clients

14. Contact
IKON Marketing Consultants
Corporate Office:
A/419, Siddhi Vinayak towers, B/h. DCP Office, Off S G Highway, Makarba
Ahmedabad - 380 051, Gujarat - India
t: +91-79-29701319 m: +91-7874652203
Email: consulting@ikonmarket.com
www.ikonmarket.com
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