Ola is India's largest ride-hailing app with about 60% market share in India. It was founded in 2011 and is headquartered in Bengaluru. Ola offers affordable transportation and has expanded to over 110 cities in India. The company determines fares using factors like base fare, distance, time, peak pricing, taxes, and tolls. Ola has raised over $3 billion in funding from investors like SoftBank, Tencent, RNT Capital, and Steadview Capital. While Ola has significantly grown its revenue, it also aims to improve the driver and customer experience through better technology, customer service, and vehicle quality and safety features.

1. PRESENTED BY-
ANKITA DUTTA
ADITYA PANDHARIPANDE
DIPSIKHA DEBNATH

2. WHY OLA?
Most preferred transport service
Easily available
Easily accessible
Affordable

3. IDEA GENERATION
Founders: Bhavish Aggarwal
Ankit Bhatia
CEO: Bhavish Aggarwal
CFO: Harish Abhichandani
COO: Vishal Kaul
CTO: Ankit Bhatia

4. BUSINESS STRUCTURE
Ola is India’s homegrown ride-hailing app with about
60% market share in India with users across over
110 cities of India and 10 lakh driver-partners.
Driven by a hyperlocal approach, Ola is
committed to its mission of building mobility for
a billion people.
Ola consider the following factors to create the
final bill for the user:
1: Base Fare- Charged Flat
2: Distance Fare- Charged Kilometer Wise (different
for different cities)
3: Ride Time Fare- Charged time taken to travel
4: Peak Pricing- Direct Ratio
depending on demand for cab
5: Service Tax- 5.6 %
6: Swachh Bharat Tax- 0.2%
7: Toll Charges- Toll Collection in
case you cross Toll Junction on
roads

5. FUND MANAGEMENT
INVESTORS
Date Stage Amount Investor
July 2014 Series C USD 40 Million
Steadview Capital and
Sequoia Capital
October 2014 Series D USD 210 Million
SoftBank Group,Tiger Global
and Matrix Partners India
April 2015 Series E USD 403 Million
DST Global, GIC and Falcon
Edge Capital
November 2015 Series F USD 500 Million
Baillie Gifford, Falcon Edge
Capital, Tiger Global,
SoftBank Group and DST
Global
April 2017 Series G USD 260 Million SoftBank Group
May 2017 Series F USD 100 Million
RNT Capital Advisors and
Falcon Edge Capital
October 2017 Series G USD 1.1 Billion
Tencents Holdings and
SoftBank Group
September 2018 Series I USD 50 Million Sailing Capital
January 2019 Series J USD 74 Million Steadview Capital
January 2019 Series J USD 92 Million Sachin Bansal

6. CURRENT STATUS
• Ride-hailing platform Ola has more than halved its consolidated losses
to Rs 2,842.2 crore, while growing revenue by almost 61% during
FY2018.
• Ola had registered a loss of Rs 4,897.8 crore in FY2016-17.
• Ola saw its consolidated revenue rising 60.9% to Rs 2,222.6 crore in
the fiscal ended March 2018 from Rs 1,380.7 crore.

7. SOCIAL IMPACT
Advantages
• Indian company
• Has major market share
• Has high number of drivers
• Has services in more cities
• Many Indians relate to it as its
Indian company
Disadvantages
• Technologically way behind Uber
• Doesn't innovate it copies from
Uber
• Drivers aren't satisfied, found
many drivers complaining about
payment issues
• Not good quality of service

8. SUGGESTIONS1.Technology
• Customer care contact on app
• Alternate route suggestions for optimized travel
2. Driver on board
• Proper background check
• Behavioral training
3. Customer experience
• Trained customer service agent
4. Customer Focus
• Partner with car companies to disable/remove child lock feature from Ola cabs
• Surprise upgrades on cab
• Make quality a priority

9. Thank You!!!