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Twitter saves lives through risk communication

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How WHO is using twitter

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Twitter: saving lives? | June 20, 20131 | Twitter: saving lives? @MonikaGehner, Team Leader, Social Media World Health Organization, @WHO, Geneva E-participation Day, Diplo Foundation Geneva, 19 June 2013
Twitter: saving lives? | June 20, 20132 | 1 January 2012: Communications at WHO centralized Media (Traditional and social) Writing Flagship/ Internal Online Comms Director
Twitter: saving lives? | June 20, 20133 | Raw #food eating, #vegetarian or #vegan diet are not related to any kind of mental disorder Questions to @WHO from followers, e.g.: @WHO answer to followers: Reaction by media, e.g.: Original media story
Twitter: saving lives? | June 20, 20134 | Did you ever experience #depression? World Mental Health Day, October 2012
Twitter: saving lives? | June 20, 20135 | Avian influenza A(#H7N9) virus "Constant Twitter chat" 1. A country notifies WHO of a disease outbreak 2. WHO informs all Member States 3. WHO publishes Disease Outbreak News on web 4. WHO tweets
Twitter: saving lives? | June 20, 20136 | Avian influenza A(#H7N9) virus Twitter before web
Twitter: saving lives? | June 20, 20137 | Avian influenza A(#H7N9) virus Spokesperson opening Twitter account
Twitter: saving lives? | June 20, 20138 | 4 risk communications strategies Small hazard Big Apathy Outrage/ fear Rumor vegan food H7N9 Health education Depression
Twitter: saving lives? | June 20, 20139 | Trust and attachment Twitter Facebook Objectives Trust Attachment Content What do we offer? Who are we? Evidence-based facts, figures, advice Stories Products News releases Graphic health advice, graphic data Disease Outbreak News WHO's work in regions and countries New and revised guidelines Best practice from Member States Fact sheets World Health Assembly mandated Days World reports Fact files (10 photos and facts) Reputational issues Photo galleries Testimonials echoing our technical content WHO history and workings
Twitter: saving lives? | June 20, 201310 | Conclusion WHO mission Help save lives, prevent disease and disability, promote health. Social media goal People follow WHO advice. Social strategy Foster "trust & emotional attachment" through strategic risk communications. Vision 24/7, globally, several languages.
Twitter: saving lives? | June 20, 201311 | Charter of a social media "center of excellence"*
Twitter: saving lives? | June 20, 201312 | Thank you! Monika Gehner gehnerm@who.int @WHO @monikagehner Sari Setiogi setiogis@who.int @WHO @setiogi

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Twitter saves lives through risk communication

  • 1. Twitter: saving lives? | June 20, 20131 | Twitter: saving lives? @MonikaGehner, Team Leader, Social Media World Health Organization, @WHO, Geneva E-participation Day, Diplo Foundation Geneva, 19 June 2013
  • 2. Twitter: saving lives? | June 20, 20132 | 1 January 2012: Communications at WHO centralized Media (Traditional and social) Writing Flagship/ Internal Online Comms Director
  • 3. Twitter: saving lives? | June 20, 20133 | Raw #food eating, #vegetarian or #vegan diet are not related to any kind of mental disorder Questions to @WHO from followers, e.g.: @WHO answer to followers: Reaction by media, e.g.: Original media story
  • 4. Twitter: saving lives? | June 20, 20134 | Did you ever experience #depression? World Mental Health Day, October 2012
  • 5. Twitter: saving lives? | June 20, 20135 | Avian influenza A(#H7N9) virus "Constant Twitter chat" 1. A country notifies WHO of a disease outbreak 2. WHO informs all Member States 3. WHO publishes Disease Outbreak News on web 4. WHO tweets
  • 6. Twitter: saving lives? | June 20, 20136 | Avian influenza A(#H7N9) virus Twitter before web
  • 7. Twitter: saving lives? | June 20, 20137 | Avian influenza A(#H7N9) virus Spokesperson opening Twitter account
  • 8. Twitter: saving lives? | June 20, 20138 | 4 risk communications strategies Small hazard Big Apathy Outrage/ fear Rumor vegan food H7N9 Health education Depression
  • 9. Twitter: saving lives? | June 20, 20139 | Trust and attachment Twitter Facebook Objectives Trust Attachment Content What do we offer? Who are we? Evidence-based facts, figures, advice Stories Products News releases Graphic health advice, graphic data Disease Outbreak News WHO's work in regions and countries New and revised guidelines Best practice from Member States Fact sheets World Health Assembly mandated Days World reports Fact files (10 photos and facts) Reputational issues Photo galleries Testimonials echoing our technical content WHO history and workings
  • 10. Twitter: saving lives? | June 20, 201310 | Conclusion WHO mission Help save lives, prevent disease and disability, promote health. Social media goal People follow WHO advice. Social strategy Foster "trust & emotional attachment" through strategic risk communications. Vision 24/7, globally, several languages.
  • 11. Twitter: saving lives? | June 20, 201311 | Charter of a social media "center of excellence"*
  • 12. Twitter: saving lives? | June 20, 201312 | Thank you! Monika Gehner gehnerm@who.int @WHO @monikagehner Sari Setiogi setiogis@who.int @WHO @setiogi

Hinweis der Redaktion

  1. We saw, via our monitoring, tweets asking whether WHO has classified veganism and vegetarianism as mental illness.