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MEDIA
OUR TODAY’S
PRESENTATION
TOPIC
KEY POINTS :-
1
2
5
4
3
WHAT IS MEDIA ?🧐
TYPES OF MEDIA AND
DETAILED EXPLANATION
PRINT MEDIA
BROADCAST MEDIA
INTERNET MEDIA 📱
6 SOCIAL MEDIA
7 HOW THE MEDIA
INFLUENCE OUR
THOUGHTS !😶
8 POSITIVE AND
NEGATIVE EFFECTS OF
MEDIA
9
WHAT IS MEDIA ?🤔
Media is the plural
form of medium,
which (broadly
speaking)
describes any
channel of
communication. This
can include anything
from printed paper to
digital data, and
encompasses art,
news, educational
content and
TYPES OF MEDIA:-
THE TYPES OF MEDIA ARE THE
DIFFERENT CHANNELS
THROUGH WHICH
INFORMATION AND
ENTERTAINMENT REACH AN
AUDIENCE
You can divide media
into 4 distinct
categories:
PRINT MEDIA BROADCAST MEDIA
INTERNET
MEDIA
OUT-OF-HOME
MEDIA
PRINT MEDIA
PRINT MEDIA
REFERS TO
PRINTED
MATERIALS,
SUCH AS
BOOKS AND
MAGAZINES,
THAT
CONTAIN
WORDS AND
IMAGES
News and other
organizations
create national,
regional (local)
or special
interest
newspapers and
often distribute
them daily
ADVANTAGES
HIGH FREQUENCY
INEXPENSIVE
DISADVANTAGES
POSSIBILITY OF
BECOME RUINED
INABILIYTY TO
TARGET SPECIFIC
DEMIGRAPHIC
LIFESTYLE
SHORT PERIOD OF
REVELANCE
Large volume of
readers
HIGH LEVEL OF
READER ENGAGEMENT
GEOGRAPHIC SUFFICIENCY
MAGAZINES CAN BE
CONSUMER-RELATED
OR BUSINESS-
RELATED. CONSUMER
MAGAZINES INCLUDE
THOSE FOCUSED ON
GLAMOUR, LIFESTYLES,
ENTERTAINMENT AND
SPECIAL INTERESTS.
CONSUMER
MAGAZINES ARE
OFTEN PRINTED
MONTHLY
MAGAZINES
ADVANTAGES
HIGHER QUALITY
PHYSICAL PRODUCTS
TARGETED LIFESTYLE
LONG PERIOD OF USEFULNESS
DISADVANTAGES
LOW FREQUENCY
EXPENSIVE
COMPETITION
HIGH LEVEL OF READER
ENGAGEMENT
BROADCAST MEDIA
The term
broadcasting evolved
from its use as the
agricultural method
of sowing seeds in a
field by casting them
broadly about.
TELEVISION
PROVIDES
AUDIENCES WITH
AUDIO AND
VISUAL STIMULI
TO DELIVER
INFORMATION
AND
ENTERTAINMENT
TELIVISION
ADVANTAGES
HIGH VIEWERSHIP
RATES
ADS APPER AUTOMATICALLY
HIGHLY TARGETED AUDIENCE
DISADVANTAGES
HIGH COSTS
CHHANEL CHANGING
LIMITED VIEWER ATTENTION
FLEXIBILITY
Radio offers listeners
audio programming,
including music, news
and podcasts.
ADVANTAGES
VAST COVERAGE
DISADVANTAGES
NO VISUAL ELIMENTS
SHORT AD TIME
CHANNEL CHANGING
LOW COST
ABILITY TO REACH
LOW INCOME
AUDIENCE
FLEXIBILITY
Internet media
refers to audio and
visual content
transmitted online.
It can include
words, images,
graphics and
interactive
elements
INTERNET
MEDIA
E-MAIL
SOCIAL
MEDIA
OTHERS
E- MAIL MEDIA:
One of the most
common and widely
used digital media
formats is email
ADVANTAGES
LEARNING
DISADVANTAGES
HACKING AND VIRUS
ADDICTION
FAKE NEWS
CONNECTING TO THE
WORLD
ONLINE BANKIMG
AND SHOPPING
INFORMATION
SOCIAL MEDIA IS A
COLLECTIVE TERM FOR
WEBSITES AND APPLICATIONS
THAT FOCUS ON
COMMUNICATION, COMMUNITY-
BASED INPUT, INTERACTION,
CONTENT-SHARING AND
COLLABORATION.
The rankings on our list are
based on the number of
Monthly Active Users (MAUs).
1. Facebook — 2.9 billion
MAUs. ... 2.YouTube — 2.2
billion MAUs. ... 3.WhatsApp
— 2 billion MAUs. ...
4.Instagram — 2 billion MAUs
ADVANTAGES
HIGHLY TARGETED ADS
DISADVANTAGES
SEO EXPENCES
POTENTIAL FOR
NAGETIVE COMMENTS
LARGE AUDIENCE
DIRECTS
CONNECTIONS TO
CONSUMERS
IN-EXPENSIVE
INTERACTIVE
COMPETTITON
TIME CONSUMING
Inspire them
Develop Social Skills In People
Develop Awareness In People
Hone their motor skills
Develop their writing and reading skills
NAGETIVE SIDES
OF SOCIAL MEDIA
A SENSE OF UNHEALTHY
COMPETITION
INCREASE IN VIOLENCE
OBESITY
About 75 percent of
12- to 17-year-olds
own a cell phone, a
rate that has nearly
doubled during the
past decade
There are two cases in which
potentially harmful effects have
been noted: long-term exposure
to nonviolent pornography, and
any exposure to embedded violent
sexual material, that is, those R-
rated films.
Effects of Exposure to Embedded
How the Media Influence
Our Thoughts !!! 🤔
Social media changes
how we think. It shifts
how we reason. What's
more, social media can
affect our mental
health, and there's a
good amount of
evidence that it makes
people more anxious
and depressed
THE FINAL
CONCLUSION
“THE POWER OF SOCIAL
MEDIA IS IT FORCES
NECESSARY CHANGE”
1.Berk, Laura E. (2013). Child development. 9th ed. Boston :
Pearson.
2.https://en.m.wikipedia.org/wiki/Media_(communication)
3.https://importantindia.com/22940/media-advantages-
disadvantages/
4. https://whatagraph.com/blog/articles/different-types-of-
media
5. Schneider, Frank W.; Gruman, Jamie A.; and Coutts, Larry M.
(2012). Applied social psychology : understanding and
addressing social and practical problems. 2nd ed. California :
Sage Publications
DIPAYAN PAUL
SUBHADEEP CHOKBARTI
SATADAL MAHATO
MOURUSI MAJEE
RAKESH KISKU
SHRUTI PRADHAN
#TEAM_WORK

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