The document outlines two case assignments related to healthcare pricing strategies and developing a marketing plan. The first assignment involves analyzing and ranking six different pricing strategies for effectiveness in healthcare, discussing the positives and negatives of each. It also requires an overview of price transparency in healthcare. The second assignment involves completing a marketing plan for a healthcare organization, including identifying and explaining four marketing and promotion strategies. The marketing plan must be between 14-18 pages and include several required sections. Both assignments require additional research and references.

1. Case 4 (1st Assignment)
Assignment Overview
The determining factors of health care prices in the United
States is dependent upon both market and non-market factors,
administrative costs, personnel and equipment cost,
geographical location, and a host of other factors. Nonetheless,
setting an appropriate price for health care services within an
organization is vital and a key part of marketing.
Case Assignment
Review the following article:
Maguire, A. (n.d.). 6 different pricing strategies: Which is right
for your business? Retrieved from
https://quickbooks.intuit.com/r/pricing-strategy/6-different-
pricing-strategies-which-is-right-for-your-business/
Six different types of marketing pricing strategies are
mentioned in the above article. In a 3- to 4-page paper,
complete the following:
Rank each of the 6 pricing strategies in order of the
effectiveness for health care (where 1 identifies the most
effective strategy to use in health care).
Provide a detailed overview of each of the 6 pricing strategies,
discussing their positives/negatives as it applies to health care.
Discuss what is meant by “Price Transparency” in health care,
and its effects.

2. Assignment Expectations
Conduct additional research to gather sufficient information
support your analysis.
Limit your response to a maximum of 4 pages (not including
title and reference pages).
Support your analysis with peer-reviewed/scholarly articles,
with at least 4 references. Use the following link for additional
information on how to recognize peer-reviewed journals:
http://www.angelo.edu/services/library/handouts/peerrev.php
You may use the following source to assist in your formatting
your assignment:
https://owl.english.purdue.edu/owl/resource/560/01/.
SLP (assignment 2)
This is the final part of your marketing plan. In this section you
will be finalizing your market plan. In 2 -3 pages:
Identify four
Marketing and Promotion Strategies
(i.e., Advertising – Printed media vs. Television
advertisements, etc.).
For each of the strategies, explain the significance to your

3. organization.
Note: The
bolded
words above should be the section headings in your marketing
plan.
After the completion of the final section, your marketing plan
content should be between 9 – 13 pages.
Your final marketing plan should include the following:
Title Page
Include the name of the organization and type.
Table of Contents
List all the contents of the marketing plan in the order that they
appear, citing relevant page numbers, including appendices if
applicable.
Figures and Diagrams
The page number of your SWOT diagram should be listed here.

4. If you used any additional tables, graphs, and/or diagrams, list
them on this page citing relevant page numbers.
Cover Letter
This letter (no longer than a page) should form a personalized
overview of the document. Highlight areas of the plan that are
particularly crucial to the reader, providing an indication of
how this plan will help your organization attain overall success
in the future.
Contents of Marketing Plan – The following headings and
subheadings should be in your final marketing plan:
Geographical Location
Historical Background
Marketing Goals & Objectives
Market Analysis
Environment Analysis
Political & Legal
Social & Cultural

5. Consumer Analysis
SWOT
Strengths
Weaknesses
Opportunities
Threats
Marketing & Promotion Strategies
The final section of your Marketing Plan should be your
Reference Page.
SLP Assignment Expectations
Conduct additional research to gather sufficient information to
support your response/position.
Your final Marketing Plan should be between 14 -18 pages,
including the sections mentioned above and your reference
page.
The final Marketing Plan should have a minimum of 6
references.

6. Use the following source for additional information on how to
recognize peer-reviewed journals:
http://www.angelo.edu/services/library/handouts/peerrev.php
You may use the following source to assist in formatting your
assignment:
https://owl.english.purdue.edu/owl/resource/560/01/.
Reflections on Course Concepts (Discussion post) min of 350
words
Assignment Expectations:
Address concept A and B in about 150 words
each
.
You will be graded on how well you demonstrate
knowledge and understanding
of the concept, and
critical thinking
pertaining to the applicability of the concept to your
professional practice. Points awarded will follow breakdown
below.
You will
neither
be required to,
nor
graded on responses to your peers. One posting will suffice.

7. The Assignment:
Given the readings and assignments in the course, identify and
discuss
two
concepts or lessons learned that you believe will be most
applicable
to
your
professional discipline.
Concept A
(points 10/20):
Identify /define (points 4/20): ......
Your professional discipline: ........
How applicable (points 6/20): ......
Concept B
(points 10/20):
Identify /define (points 4/20): ......
Your professional discipline: ........
How applicable (points 6/20): ......

8. All information in the postings can be shared by all for the
betterment of your project.