5. #impressmyFITBIT
• Fitbit will give daily tasks and there will be a leader-board among
Facebook friends. All you have to do is to be on top to impress FITBIT
• If completed can be shared via
6. Fashion Meets Fitness
• They will talk about the FITBIT with press
showcasing which feature of the FITBIT they
can’t live without
#FashionmeetsFitness
• Tie up with Lakme Fashion Week
• Celebrities, designers and shows toppers will
wear FITBIT during the show
8. For those who watch
Like MKBHD, Unbox Therapy and GeekyRanjit
Total Subscriber- 34,47,274
Total Subscriber- 44,41,590
Indian You-tuber - 3,84,270
Ask influencers to review FITBIT
in YouTube, twitter
9. For those who read..
Featuring at the top spot in articles as “Top 10 tech you must have” or “gadgets you must buy today” in
10. #Brand ambassador: Virat Kohli
• He will wear FITBIT tracker during the matches
• A photo-shoot of him with FITBIT which can be used as a banner in Amazon homepage
11. There are about 74% people who owns a FITBIT but hardly exercise
Secondary research ~ qualtrics
12. #7minuteWorkout
Decide your own
workout
Keep a track of all
your activities
Check out video
Illustrations
Hence, is your
personal trainer
This campaign can used for better Word of Mouth >> tapping potential customers
17. #FitbitChallenge
Would you accept the challenge..?
Once accepted, we will make them wear FITBIT fitness Tracker before
the challenge
Ask them to run against escalator and reach to the other end as fast as
possible
After the task, we will indicate the following from the fitness Tracker
they were wearing-
Heartrate
Number of steps
Calories burned
Time
Can be done in Malls and Airports
18. Celebrities will wear FITBIT during the
event and talk about..
19th June- Delhi Marathon
&
26th June- Mumbai Marathon
total number of steps
calories burnt
heartbeat
19. Other things which can be done…
YouTube ads in tech channels
Banner ads in tech websites
Feature videos and blogs with influencers
Remarketing
ppt is officially over, but..
20.
21. When FITBIT asks you to drink water
When your Friends are trying to stop you
in Leader-board
