Presenting With Impact - Tips on Successfully Getting Your Message Across
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This document provides instructions for a workshop, outlining steps to prepare crafts and a script, begin a transition, and end the workshop by delivering and expressing yourself with your own voice, being yourself.
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Presenting With Impact - Tips on Successfully Getting Your Message Across
- 1. Y Gweithdy
- 2. Prepare...
- 4. Craft...
- 5. Script...
- 6. Begin...
- 8. End.
- 12. Deliver...
- 16. The Voice...
- 17. Be you…
- 18. That’s all folks! @thedimmick stevedimmick.co.uk
Hinweis der Redaktion
- Phone amnesty Ask question …. “Who’s from agency… clientside using agencies… in-house?” Notes available afterwards at : www.stevedimmick.co.uk/ciprcymru2014
- Planning Define your audience… what excites / stresses / confuses them? Use Rapportive Get the audience involved beforehand as well as during and after Google forms Focus on one main point! What will the audience get from the experience? Elaborate on benefits. Keep it snappy and to the point. Don’t drown with info. But not too brief… supporting docs that are accessible online are a great safety net. What is the purpose of the talk? Why are you excited and positive about it? Supporting facts (quotes / stats / imagery / video / anecdotes over facts)
- Rapportive screenshot
- Design It Choose a flow: Topical – one topic looked at from different angles Logical – a series of logical points to make your main one Chronological – a timeline of events (generally past to present) Question – Who, Why, How, When, Where, Importance – order of importance Spatial – East to West Motivational – what pumps your audience’s tyres Elimination – rule out all other options down to your own Solution – Present the problem – offer a solution Devil’s Advocate – propose a solution, then argue the opposite Non-linear’s better – have a beginning, middle and end, but try freestyling between
- Scripting Crucial: What you say is just as important as how you say it. I hate clichés in any way, shape or form! … be human, use your own words Empty phrases suck – paradigm shift, synergy, holistic approach, overarching solution. Would you say these with your friends and family? Something satirical that aligns to your pres Avoid hesitant wording – coulda shoulda woulda… Use “I did this”, “we will move ahead”, “Our customer wants” Keep things concise – many instead of “a large number”, because in place of “in view of the fact” People want to hear a definite opinion from you – be bold and decisive. Use evocative words – things your audience will resonate with, especially from their childhoods; most people have a rose-tinted view of their youth
- Beginnings “20 seconds to comply” – don’t dither… make a compelling start. Avoid platitudes “It’s an honour to be here…” or “I’m very happy to have been given the chance…” – end with these! Create anticipation – don’t reveal all with an overview! Avoid jingoistic corporate rubbish, “After long deliberation we have come to a mutual agreement, that the project being envisaged offers synergistic opportunities for all parties” = “We think it’s a good idea”, in the real world. Start with a question, mine was “Who’s from agency… clientside using agencies… in-house?” Use more questions through the pres / workshop – give the audience time to answer (spoken / written) Incongruity – something that initially feels totally out of context, gets the attention, “I was doing 90 mph down the hard-shoulder… trying to escape the gunman behind me” Do Not Apologise beforehand – what’s happened has happened, start on a strong foot – technical issues, running late, anything – don’t start on the defensive Similarly, don’t be tentative or nervous, No, “Can you hear me OK at the back”, “Are the slides showing OK” – GET ON WITH IT! Don’t make excuses, “This isn’t my specialist area, but…”, “Whilst the MD’s not here today”… Only use disclaimers when referring to facts that aren’t yours, “Research shows that…”
- Transitions Intro > Main Point > Beginning > Main Point > Middle > Main Point > End > Main Point > Thanks. Ensure you move from one piece to the next clearly, it’s also a good time to ask a rhetorical question, “OK, we’ve covered creating the plan, yeah? Well, no. Maybe we should look at the structure it will take” Use words like “and finally”, “Next”, “On the other hand” etc to rubberstamp the change Plan them, how will you go from section to section relating to the Main Point, throughout.
- Ending What is your purpose? Why are you giving this presentation? Make it short powerful and memorable. The cherry on the cake. Leave them wanting more… Point them towards info online to find out an answer or that they can find that out in session 2… Call to arms – be specific about what you want them to do
- A picture speaks a thousand words Present facts and figures visually, not as standard graphs, pie charts or hell of hells, Excel spreadsheets! See an image and it’s immediately assimilated and remembered – text has to be read, digested and understood and visualised into an image! before it can be recalled. People recall images on slides better than sentences. Focus on the primary results when using graphs or charts… try to demo with imagery instead of blocks / pies. Avoid Clip Art Amongst a series of visual slides, 2 consecutive slides detailing a dialogue, with only text can work VERY well No more than 2 fonts – one for titles one for (minimal) on-slide text Sans serif for online, serif for offline
- If you are going to use diagrams or charts try and make them fun or interesting… not just completely dry!
- And… of course, sometimes you will have to use a graph… just try and keep it simple… This is a gif file for those of you reading notes! Check online for more details!
- Stand and Deliver Stand near to the projection, but NOT in front of it Whiteboards / Flipcharts are great. Use black and blue pens not green and red. Do not speak when facing the board / chart. Write single words only and write them clearly. DON’T read back what you’ve written… generally, people can read. Go nuclear and black out and pause to get complete attention
- Boom! Stop looking at the screen an pay attention to me…. NOTHING does a better job of getting the audience’s attention back on you than a black (or blank slide).
- Gestures Research shows that well placed gesturing increases the impact of presentations by over half. Emphatic or descriptive gestures, in the right places and as if you were with friends. Also judge the size of the audience; for larger audiences you may ned more emphasis. Hand on heart, head in hands, fingers to lips or clenched fists are especially strong Be yourself, but ensure it’s something you’re passionate about Always, always, always, stand up. This gives you control over the room and ensures you’re who everyone is focused on. Be relaxed Do not watch the big screen like everyone else… use the laptop for prompts Don’t turn around Think of Wincey Willis…. Eyes front arm pointing at the screen
- Facial Expressions Start with a Smile… and try and remain cheery, but be yourself Practicing in front of a mirror is OK, or better still film yourself – get used to sharing passion, excitement, despair, nerves etc Nodding – nod slowly to coax someone into agreement, quickly to confirm your own belief in what you say Keep eye contact when possible If they’re unsettled, or fidgeting or frowning they may be confused – clarify. If they’re slouching or disinterested, get them involved. If they’re engaged and participating, you’re winning!
- Your voice After the eyes, your voice is your most important communication tool. So, look after it, drinks lots of water, get to bed early the night before your talk and maybe suck on some hard sweets before the talk. Speak clearly and vary your volume to stress an emphasise the key words you’re conveying A tough one this but try not to contract words – turning “give me” into gimme, or “going to” into gonna – tends to detract from the impact of a talk. Emphasis. If you memorise a talk verbatim, you will lose some of the feeling and enthusiasm you have for it. For example try reading this sentence 7 times, but emphasising a different word each time, “I didn't say he broke that jar” Pauses… super powerful, especially when you’ve been speaking at a quicker tempo (normal tempo is 160 words per minute). Superb for creating anticipation.
- Be yourself On the web page there are a bunch of recommended Ignite talks, voted by our audiences as the best of the 6 different nights we have held over the last year. Watch them all and pick up tips and tricks an also spot the mistakes that they and I have made, but always, always, always be yourself. Don’t try to present like or in the style of someone else.
- Diolch yn fawr iawn! www.stevedimmick.co.uk/ciprcymru2014 ‘