5. The pursuit of furthering human knowledge
• LHC/ Higgs Discovery: A global media event
• Communication and Outreach
• Three challenges
i.
Identifying/Building audience (students, teachers,
physicists, fundraising agencies)
ii. CERN’s international character (more than 130
countries)
iii. New media/Digital age
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11. …and travelling exhibitions “Accelerating Science”
Big Bang, particles and matter, LHC, Technologies and Applications
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12. Your passport to the Big Bang
• A 54km route – 10 different points
around CERN.
• Operate the Large Hadron Collider
(LHC) and travel to the origins of the
University.
• Collaborating with local community
and authorities.
• http://passeport-bigbang.web.cern.ch/fr
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15. CERN Open Days
• Two-day event
• 70.000 visitors (10.000
underground visits).
• 35 visiting points
• Keys to success: The role of the
volunteers & Ticketing system.
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18. European Researcher’s Night– Origins
(http://ec.europa.eu/research/researchersnight/index_en.htm)
• 2012: Local Schools visiting Control Rooms of the four LHC
experiments – meeting and discussing with scientists.
• 2013: Discussing results from the LHC, Planck mission and
ALMA telescope. (Geneva, Paris, Bologna)
• Origins 2013 YouTube Channel:
http://www.youtube.com/user/Origins2013/videos
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19. Connect to CERN…
• ATLAS:http://atlas-live-virtual-visit.web.cern.ch/atlas-live-virtualvisit/2012/PastEvents.html
Started in 2010
Teleconferencing system
200 visits in 2013
• Increasing number both from E.U. members and from America, Africa and
the Asia-Pacific Region.
• CMS and ALICE recently started their own programme of virtual visits
through Vidyo.
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20. Google Hangouts
• 2012-2013 – A Series of Regular Hangouts with CERN.
Submit your question: YouTube, FB, twitter, reddit.
Webpage (recordings,announcements): http://hangouts.web.cern.ch/
• Teach your class from the LHC: http://youtube/_srNfWdOiqI?t=4m28s
• Walk around the detectors of the four LHC experiments:
https://www.google.com/maps/views/streetview/cern?gl=us&hl=en-us
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21. Social Media and Applications
• CERN and the outreach groups of
(ATLAS, CMS, ALICE, LHCb) have
their own social media accounts
(twitter, facebook, G+)
CERN held a tweetup on Friday 27 September 2013,
on the eve of the CERN Open
Days..(http://communications.web.cern.ch/cerntweetup)
• Android και iOS: CERN app (SFT
group), OpenDays app (ΙΤ group),
a.o.
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22. Future Challenges...
• Reach an increasingly diverse audience
• Digital technologies – Is something changing in the
form of the message?
• Creating a culture of communications; An invitation
to scientists and researchers.
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23. Inspired by CERN…
• Physics/Science as part of modern culture – Opening
new spaces of dialogue.
• Translating/Interpreting research results
- different language/codes
- marginalized/excluded groups
- a more active audience
• Mediating between the local and the global: CERN
and Future Libraries
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27. Science:
•
•
•
•
•
New spaces of dialogue
Cultivates imagination and ignites creativity
Based on Collaboration
Public Results and easily accessible
….remember that CERN is YOUR laboratory
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