How TGI Fridays (GR) used effectively twitter.

1. Panteion University of Athens
Communication, Media and Culture
Department. Marketing and PR lab.
Lesson: Social Media and entrepreneur
Students: Theopoulou Maria
(@mariatheopoulou), Kapsali Chrisoula
(@XrysaKapsali), Paspati Anna
(@virgolet), Skrivanou Alexandra
(@ASkrivanou), Soilemetzidou Eirini
(@irinisoil), Mathioudakis Dimitris

2. Case study:
How a company effectively used
twitter.
“The (greek) TGI Fridays
example”

3. Some info
Leading company in Casual dinning
Member of Carlson Companies
Founded in 1965
Has received many rewards not only for its great
services, its employees and management, but for its
quality products too.
Successful use of social media, and more specifically
twitter

4. Via Twitter
Communicates directly with its clients
Gains feedback
Refers their unhappy clients to the guest services
Informs its clients for new products, sales etc
Attracts new clients

5. Targets
More profit
Direct communication with clients, and gain of feedback
Adopting a friendly communication profile
Informing cliends about new products, sales etc
Low cost advertising

6. Results
Increase of followers->increase of clients
Informing the clients brings you feedback. According to
feedback you improve your products
Instant communication with clients
Taking advantage of word-to mouth. Those who have
twitter account, inform those who don’t.
Advertising which doesn’t cost a lot.

7. Tone
Friendly and instant
Important fact: The ability of clients to comment on
products
Great dialogues
Lack of formality
Informing and motivational tone

8. Case study: “I'm very definitely a woman and I enjoy it.” Marilyn Monroe
“Thursday, March, 8, we celebrate women’s day with 1+1 coctail. Prin
the coupon, and come to celebrate”
Taking advantage of women’s day, TGI organized an event, in which
anyone could get 1 coctail +1 free.
The campaign was spread through social networks and especially
twitter from which anyone could get his own coupon. The attempt is
successful and there was an immediate response.

10. Burgering House
Burgering House is a successful chain of Greek restaurants
that do not have twitter. We suggest creating a twitter
account the management of which will take charge of
someone with expertise in social media. Thus the company
wins:
Ability to communicate with clients and getting instant
feedback
Advertising via tweets which is low cost

11. Informing customers about special offers, new products,
events
Tendering resulting in increased followers but also the
awareness of the company
Friendly tone between company and clients
Promoting new products the company launched

12. Teachers and Executives
George Giannakeas (@gioris)
Nektarios Sylligardakis (@nsyll)
Yiannis Doxaras (@Doxaras)
Lida Tsene (@LidaTsene)
Betty Tsakarestou (@Tsakarestou)