YouScan: a powerful tool to monitor millions of Russian social media in real time. Already working for large international and local brands.

1. Start listening to what
consumers say in social media
Dimitri Popov
Business Development

2. “Internet is
garbage flying at
the speed of light”
Michael Porter, 1998
Harvard Professor
Nobel Prize Laureate

4. “The future of the
Internet is search”
Bill Gates, 2006
Harvard dropout
Billionaire

5. ★ is a powerful tool
★ to professionally monitor
★ millions of Russian social media
★ in real time

6. Russia, CIS Are Big
China 298
USA 231
Japan 91
★ World’s Top 10 India 81
Brazil 65
★ 60m+ Internet users Germany 62
UK 49
★ 20m+ social media (blogs, Russia 45
forums, social networks) Ukraine 10
0 75 150 225 300
Source: World FactBook, 2008

7. Social Media
Organize Conversations
Online Media Blogs & Social
Microblogs Networks

8. “5 popular blog posts
on our new phone
model may overrule
$3m TV campaign”
Anonymous, 2010
Marketing Director
Multinational Consumer Electronics
Corporation in Russia

9. Social Media Are Critical
Reco from people known 90%
Consumer opinions online 70%
Brand Websites 69%
★ Number 2 after friends Editorial 69%
Sponsorships 64%
★ In line with PwC TV 62%
Russian study in 2010 Newspapers 61%
Magazines 59%
Billboards 55%
★ Growing in influence Radio 55%
0 0.225 0.45 0.675 0.9
Source: Nielsen Global Online Consumer Survey, 2009

10. “CNN.com does not
worry me. What
worries me is the
CNN itself”
Ted Turner, 2004
CNN Founder

11. What’s the difference?
TRADITIONAL MEDIA SOCIAL MEDIA
TRUST LOW TRUST EACH OTHER
ANONIMOUS IF THEY
ANONIMITY DUMB
WANT
FEEDBACK NO FULL
SPEED LOW IMMEDIATE
FROM AN EXPERT TO A
COMPETENCE JORNALIST (EDITORIAL)
GUY FROM THE STREET

12. What has NOT changed?
USERS
WANT TO INFLUENCE THE PUBLIC
JOURNALISTS

13. “In God we trust. All
others we monitor.”
US NSA Slogan

14. What to choose from?

15. Who Started The Game?
★ Telecom
HIGH CHECK
★ Consumer Electronics
★ Banks & Insurance HIGH RISK
★ Automotive
FREQUENT
★ Pharmaceutical PURCHASE

16. Choose the right category

17. Compare to competition
Brand 1 Brand 2
80
60
Mentions
40
20
0
1 2 3 4 5 6 7 8 9 10 11 12
Weeks

18. Reporting covers many sides of it
MENTIONS TONALITY GEOGRAPHY
80
60
40
NOKIA 6233 20
0
-20
-40
-60
Jan Feb Mar Apr
SOURCES AUTHORS

19. DASHBOARD
Average # per
Maximum # of posts Growth vs. PP Total # of posts Unique sources Unique authors
day
Most active sources Latest mentions

20. Source
Delegate
NEWS RIVER
Author/Blogger Sentiment
Delete post
Delete source

21. OUR CUSTOMER
SUPPORT WILL HELP
Setting a search for USER FILLS THIS IN
Nokia E72
TO DO IT ALL RIGHT ON HER/HIS OWN
Notes
The search topic name is reflected in
Search Topic Price for Nokia E72 the reports only
Mandatory Words Цена (price), E72 These words must appear in one post
Either of the words must appear in a
Words Нокия, Nokia, Нокиа, Нокiа post
Exceptions leave blank None of the words must be in a post

22. You have zero risk
It is necessary for every brand
WE DON’T NEED IT
AFFECTED by social media
Better start now to see the
NOT NOW
SCALE of the influence
Listen to what consumer REALLY
WHAT’S IN IT FOR ME? say about you NOW

23. “It is not necessarily the
strongest that survive
or the most intelligent
but the one most
responsive to change”
Charles Darwin, 1859
Not really a business strategist

24. Register at
www.YouScan.ru
Dimitri Popov
Business Development
dimitri.a.popov@youscan.biz
+380 67 5007599
+7 916 0196100