4. SAMPLING UNIT:-I include to all those institutions (hotels and restaurants) in my sampling unit who has its own store to cater the facilities to inside and outside visitors.
5.
6. BEE GEE INDIA (THREE BIRDS):-it is the second brand in the market with twenty nine (29%) percent market share. it is the market challenger with 29 percent market share. it is local brand of jaipur .
7. SHREE FOODS:-it is catered by shree foods ltd. it is also local brand of jaipur. it has six (6%) percent market share.
96. According to my opinion our products is little bit expensive rather than our competitor.
97. If we want to go further and want to increase our market share, we have to do marketing and advertisement also.
98. According to my opinion we should recruit individual DISTRIBUTERS.
99. Question rise-“but why “because our distributer is also having distributer ship of “golden crown, nestle, amul, red bull etc.” There is no problem from them which is catering to different segment AND different product line but if we talk about the golden crown, it is catering same product line and same segment.
100. When our distributer gives price list in any institution then he gives both- (Dabur & golden crown) and final call converts for golden crown in maximum cases because the products of golden crown is little bit chipper rather than Dabur products. And there is no problem in terms of quality, pack type and pack size etc.
105. ESTABLISH RELATIONSHIP:-Make relationship and maintain to that.ABOUT INSTITUTIONAL SALES<br />Intuitional Sales is similar as corporate sales, here we sell products/Services/Solutions to other organizations. its also called B2B Sells. <br />For an eg. we sell one AC to a customer for his personel uses its B2C Selling, where as in instituional sales we sell in bulk quantities for eg. Selling 300-1000 AC to one new opening hotel. <br />Institutional Sales does not involve the channel of dealers/distributors, its the direct sales for company to company <br />Dabur Foods Ltd, the foods and beverage arm of FMCG major Dabur india Ltd, in an ffort to increase its focus on the food services market has launched various new products catering specifically to institutional channels. <br />quot;
We have recently launched four new products — pineapple slices, fruit cocktail, tomato puree & corn flour. these products have been launched under Dabur's Nature Best brand that exclusively caters to the food services sector. <br />The company is looking at developing its product portfolio by foraying into products such as tomato-based dressings for snacks, other sauces and dips. The company already caters to Jet Airways, Kingfisher Airlines, the India Hotels Company and the Oberoi group of hotels and resorts, amongst others.<br />quot;
The market for institutional sales of beverages is about Rs 110 crore, where we already have about 50 per cent market share through the sales of our juice brand Real.<br />Dabur Foods, a 100% subsidiary of Dabur India Ltd, is now focusing on institutional sales in a big way. Though retail sales still rules the roost (75% of the sales comes from this segment), the institutional pie is clocking faster growth rates. The latter is growing at 45% per annum whereas the former is growing at 35%. Says Amit Burman, ED, Dabur India Ltd, quot;
The institutional segment will be a growth driver for us in the near future.quot;
Keeping this in mind, the company recently partnered with Cafe Coffee Day and launched Real Fruit fusion, a range of smoothies with the Real fruit juice being a core ingredient. The food major has invested Rs 15 lakh in this project.<br />INSTITUTIONAL SALES CHANNELS OF DABUR INDIA LTD. INDIA LTD.<br />CORPORATE OFFICESAIR LINESRESTAURANTRESORTSHOTELSINSTITUTIONAL SALESRETAILERS<br />MORDEN TRADE<br />BIG MALLS<br />BIBLIOGRAPHY<br /> http://www.Dabur.com<br />http://www.google.co.in/<br />http://www.just-food.com<br />http://www.thehindubusinessline.com<br />http://www.imcri.org<br />http://www.scribd.com<br />