DignC comes up with a sole objective to provide 360 degree Digital Marketing Services to the professionals, mid – range companies and even the start – ups; to promote their brand, help it excel by focusing on result oriented work and taking each brand a notch higher
3. “Search engines are the primary interface
between people using the Web and websites. We
visit a search engine site [like Google, Yahoo, or
Msn] and type keywords or phrases to find
relevant websites. Search engine uses their
technology to find websites that best match the
keywords you are looking for.”
What is Search Engine?
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4. Why Search Engine’s are so important?
• Search Engines are very important for generating
traffic to your site.
• More than 90% of Internet users use search
engines to find products, services, and
information that they are looking for.
• When a search engine reviews your website, it
looks for different types of clues to establish a
ranking.
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5. How Search Engine Works
Search engines perform several activities in order to
deliver search results
Crawling - is the process of fetching all the web pages
linked to a web site. This task is performed by a software,
called a crawler or a spider (or Googlebot, as is the case with
Google).
Indexing - is the process of creating index for all the
fetched web pages and keeping them into a giant database
from where it can later be retrieved. Essentially, the process
of indexing is identifying the words and expressions that best
describe the page and assigning the page to particular
keywords.
6. What is search engine optimization?
SEO stands for Search Engine Optimization! SEO is the process of improving
the volume or quality of traffic on web sites from search engines via search
results. SEO aims to improve rankings for relevant keyword in search results.
One description of SEO is a structured method of web site development.
Another, more common view is that SEO is a long term strategy of online
marketing.
Why SEO is so important?
• 70% Of all users prefer “organic” results as opposed to Pay Per Click ads
• 90% Of all users do not go past the first three pages of organic results
• Higher return on investment than any comparable form of marketing Benefits of
Medical SEO?
• Highest volume of unique site visits (different IP addresses)
• 24hour/365day/year Internet promotions
• High international profile for a comparatively low outlay
• When properly designed and optimized, website should stay long term in the
rankings
• High standards validation, works in all browsers
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7. Types of SEO
The SEO process can be divided into two stages.
1. On-site/On Page Search Engine Optimization
2. Off-Site/Off Page Search Engine Optimization
Both types of SEO are compulsary for your website.
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8. Search Engine Optimization
Search Engine Optimization (SEO) is the process of optimizing a website so
that search engines can find and rank that website for a particular set of
keyword phrases.
In Brief - SEO is the process of designing and developing a web site to
attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
On-Page SEO Optimization - This includes providing good content,
good keywords selection, putting keywords on correct places, giving
appropriate title to every page etc.
Off-Page SEO Optimization - This includes link building, increasing
link popularity by submitting in open directories, search engines, link
exchange etc.
9. On-site Search Engine Optimization
The first stage is Onsite Search Engine Optimization. On-Page
optimization is an important part of SEO. If on page optimization of a
website is done carefully, then you will have good chance of getting a high
search engine ranking.
On-site optimization has anything to do with your actual website. When
people talk about on-site optimization, they are referring to a few things.
1. It needs to be coded correctly and pass w3c validation.
2. a proper title description on your pages.
3. Meta tags and descriptions for each page.
4. proper image tags.
5. good content.
6. the proper key words.
7. fresh content being a blog, news updates, photo updates, forums etc.
Keep in mind that content is king when it comes to on-site optimization.
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10. On-site optimization includes the following major components
• Title
• Meta Tags
• Heading Tags
• Keywords
• Content
• Image Optimization
• Image Title Tag
• Anchor Text
• Sitemaps (HTML and XML site Map)
• Coding Standards
• SEO Header and Footer
• Schema Mark up code
• URL Optimization
• Improve the page Speed
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11. SEO Factor
On-Page SEO Off-Page SEO
Domain name SEO Directory Submissions
File Name SEO Social Bookmarking
Title SEO Blog Commenting
Meta Tags SEO Forum Postings
Header Tag SEO Article Submisions
Anchor Text SEO Press Release Submissions
Image Tag SEO Local Business Listings
Footer SEO Search Engine Submissions
Keyword Denstiy, Proximity &
Prominence
Social Networking
HTML Code Optimization
12. SEO PACKAGE
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Gold Plan – Rs 6999/-
Keywords Optimization - 10
Pages to be Optimized - 5
Website Analysis
Keyword Research
Google Analytics Setup
Google Webmaster Tools Setup
Sitemap.xml creation & submission
Robots.txt creation
Article Writing - 1
Monthly SEO Report
13. SEO PACKAGE
13
Diamond Plan – Rs 10999/-
Keywords Optimization - 20
Pages to be Optimized - 10
Website Analysis
Google Local Places Setup & Verification
Keyword Research
Google Analytics Setup
Google Webmaster Tools Setup
Sitemap.xml creation & submission
Robots.txt creation
Article Writing - 1
Monthly SEO Report
14. SEO PACKAGE
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Platinum Plan – Rs 17999/-
Keywords Optimization - 40
Pages to be Optimized - 20
Website Analysis
Google Local Places Setup & Verification
Keyword Research
Google Analytics Setup
Google Webmaster Tools Setup
Sitemap.xml creation & submission
Robots.txt creation
Article Writing - 1
Monthly SEO Report
