4. SEO
• Data-driven
• Sales-focussed
• Deep keyword research
• Competitor opportunity analysis
• Deep traffic and sales data analysis
• Constant keyword evaluation
• Link building, outreach and extensive evaluation
• Content creation and optimisation
• On-site optimisation
• Technical monitoring and advice
• Strategy and consultancy
6. Data Driven
We don’t fly blind – we use the data
Keyword evaluation criteria should include:
• Search volume
• Click volume
• Click Through Rate
• Conversion Rate
• Deep competitor analysis
• Testing
• Revenue (organic and paid)
Keyword analysis never ends
7. Social Media
• Facebook
• Twitter
• Google+
• Other social channels
• Curation
• Creation
• On-brand
• Engagement
• Growth
8. Content Marketing
SEO and Social are fuelled by Content
• Content
• Social and web PR
• Engagement
• Amplification
• Sharing
• Onsite
• Offsite
9. Content Marketing
• Blogs and articles
• Graphics
• Infographics
• Interactive and animation
• Viral postcard graphics
• Native advertising
• Video
• Games
• Seeding
10. Email Marketing
• Self-managed or
Full Campaign Management
• Data-management with
no data limits
• Competitive Deployment Costs
• Marketing Campaigns
• Triggered Campaigns
• Advanced Segmentation
• Responsive Design
• Maintain Contact and Share News
11. Brand and Design
In-house:
• Logo design
• Web design
• Creative
In partnership:
• Full branding and corporate design services
14. How we are different
• Maximum ROI – deep keyword data
• Maximum impact – deep competitor data
• Working smarter – intensive link selection
• Smaller business
• You would be a key client
• Understand every £ matters
• Flexibility
• Freedom to do what works
• Hunger for success
• Making a name for ourselves