AstriCon 2014 Keynote by Craig Walker Founder & CEO of Uberconference

2. TELEPHONY… THE GIFT THAT KEEPS ON GIVING
● Large market (trillions)
● Dominated by former monopolists
● Resistant to change
● High cost (gouge users)
● More lawyers than designers
● Little product innovation

3. A LUCKY OBSERVER FOR 15 YEARS
1999 Investor in Dialpad.com
2001 Dialpad
2005 Yahoo! Voice
2006 GrandCentral
2007 Google Voice
2012 UberConference
2014 Switch.co

4. 1996 - THE START OF VOIP
● 33.6kbps modems
● 20% USA online
● Nasdaq booming
● Technology: No SIP / H323 / G.723
● Quality: poor
● Key features: low cost international
STATE OF THE UNION

5. 1999 - OPEN SOURCE
Open source PBX that started a revolution...
● PBX is expensive
● PBX is complex
● PBX is proprietary

6. 2000 - IMPROVEMENTS
STATE OF THE UNION STATE OF VoIP
● 56kbps modems
● 46% USA online
● Nasdaq hits all time high
● Technology: PC-to-phone, split H323,
G.723
● Quality: Poor to OK
● Key features: ease of use, low cost

7. 2001 - THE BUBBLE BURSTS

8. 2001 - DIALPAD NEARLY DIES
“Internet telephony was a good idea...while it lasted.”

9. 2003 - QUALITY IMPROVES
STATE OF THE UNION STATE OF VoIP
● Technology: Proprietary P2P,
High Bandwidth Codec, GIPS
voice engine
● Key features: ease of use, low
cost, GREAT quality
● Broadband penetration = 40%
● 63% of USA online

10. 2005 - YAHOO! VOICE

11. 2006 - GRANDCENTRAL
● Technology: Open source SoftSwitch
(YATE) SIP
● Customer Value: Great design
Great features
Low Cost (FREE)
● Quality: GOOD

12. 2007 - GOOGLE VOICE

13. 2009 - API BASED COMMS STARTS

14. 2011 - WEBRTC
WebRTC

15. 2012 - UBERCONFERENCE
No PINs
See Who’s on the Call, Talking
Social Caller ID
Web Call Controls
Screen/Doc Sharing

16. 2014 - SWITCH.CO
Cloud-based Unified Comms
Mobile Centric
Google Apps Focused

19. DICK TRACY (1931)

20. APPLE iWATCH (2014)

21. THE JETSONS (1962)

22. SKYPTEH VE IJDETESOO NCSA (1L9L6 2()2011)

23. BLADE RUNNER (1982)

24. FACETIME (2010)

25. THEFA JCEETTISMOE N(20S1 0()1962)

26. FLIPBOARD (2012)

27. BACK TO THE FUTURE (1989)

28. UBER CONFERENCE (2013)

30. 100*
INSANE TABLET GROWTH
UNITS SOLD POST LAUNCH
QTR 0 QTR 4 QTR 8
50
0
*in millions
QTR 2 QTR 6
IPAD IPHONE IPOD

31. MORE PHONES THAN PCS
DEVICE UNITS SOLD
2009 2010 2011 2012 2013 2014
2015
3000*
1600
0
*in millions PC MOBILE

32. TRADITIONAL VOICE ON DECLINE
● 55% Drop in Landline phones in NY state over
last decade
● Mobile MOU dropped 10% YOY 2010 - 2011
● Office desk phone use dropping as BYOD
grows

33. VOICE REMAINS KEY

34. HARDWARE - SOFTWARE - APIS
1995 2000 2005 2010 2015

36. SOFTWARE REQUIRES BOTH SKILLS
GREAT
TELEPHANY
PRODUCT
GREAT WEB
PRODUCT

37. DESIGN AND USABILITY MATTER
Avaya PBX Configuration Switch.co Configuration

38. DESIGN AND USABILITY MATTER
VS