SlideShare ist ein Scribd-Unternehmen logo
1 von 14
DATA
&
PERSONNALISATION
MEDIA
THAT COUNTS
D ATA
Data driven insights
Recognize individuals &
individual behavior
1st party
2nd party
3rd party
Measurements,
analytics,
optimization
We unite creativity, data , technology and
expertise to optimize media
performance
Understand the needs of the customers
& brands and propose adapted
solutions
• Affiliation and recruitement.
• Display, Branding and video.
• Paid Search (SEA)
• Programmatic.
• (Paid )Social & Influence
• Mobile, Application.
• Geotargeting
• SEO and content

On-Page Off-Page
Build a site in a way that is easily
readable by Google.
Facilitate the indexing of your
pages meeting the latest technical
developments in the search
engines.
Keep the history and authority of
your pages (for migration).
Create relevant and fresh content,
targeted keywords that you want
to appear in the search results.
Show search engine that you are
authoritative in your area by
getting links from other sites
related to your industry.

Monitor
continuously performance
using all indicators needed to
optimize your investments
Structure
Campaigns with relevant
keywords and ads.
Bid strategy, positions
Optimize
your ROI, the commitment
of your brand, and the
qualification of your visitors
Mediaplanning
Adapted according to
your objectives
Negociations
Agreements to obtain
preferred rates
Measurment and
analyse
Connected on adapted
tools, data reflection
Innovation
Audacious campaign
concepts to enhance
brands






First looks, betas,
roadmap influence
& a commitment to
partnership
Strategic relationship
Certifications and
participation in forum
Best in market ad-
tech rate card, first
looks and betas,
roadmap influence,
DVIPs
First looks, betas,
roadmap influence
& a commitment to
partnership
Preferred
pricing, first look,
betas and a
commitment to
partnership
Preferred Rates
Data/music insights
Integration of first party
data to buy
programmatically
Custom products
Unprecedented
access to top
trends and live
adapted
communication
First access to data &
market study
LOGO CLIENT
à placer ici dans
le masque
CASE STUDIES
22/02/2017  11
+15%
of Victoria’s Secret Sales
from the Facebook campaign
Growing fan recruitment
with increased community
commitments
RESULTS
+65K engagements
+60K visits on site
+103K video views
+228%
Strategy coordination on 18 countries

Weitere ähnliche Inhalte

Was ist angesagt?

Digital marketing tools online
Digital marketing tools onlineDigital marketing tools online
Digital marketing tools onlineInês Gomes Pinto
 
SimilarWeb PRO for SEO
SimilarWeb PRO for SEOSimilarWeb PRO for SEO
SimilarWeb PRO for SEOBoaz Sasson
 
Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade
Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade
Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade Sitecore
 
Measuring the Success of Your Organizations Website
Measuring the Success of Your Organizations WebsiteMeasuring the Success of Your Organizations Website
Measuring the Success of Your Organizations WebsiteR2integrated
 
Marketing Audit Checklist (Digital)
Marketing Audit Checklist (Digital)Marketing Audit Checklist (Digital)
Marketing Audit Checklist (Digital)Tim Bourgeois
 
Best digital marketing agency
Best digital marketing agencyBest digital marketing agency
Best digital marketing agencygodigital5
 
Jihazi.com marketing plan (sostac )
Jihazi.com marketing plan (sostac )Jihazi.com marketing plan (sostac )
Jihazi.com marketing plan (sostac )KHALED SHOUKRY
 
27 Digital Marketing Tools - #ClickSummitPT
27 Digital Marketing Tools - #ClickSummitPT27 Digital Marketing Tools - #ClickSummitPT
27 Digital Marketing Tools - #ClickSummitPTSusan Hallam
 
What is a Digital Strategy
What is a Digital StrategyWhat is a Digital Strategy
What is a Digital Strategyencendo
 
Top 15 Digital Marketing Tools You Must Know
Top 15 Digital Marketing Tools You Must KnowTop 15 Digital Marketing Tools You Must Know
Top 15 Digital Marketing Tools You Must Knowetdigital
 
Content Strategy for Startups: Jump-Start the Crucial Conversations You Need ...
Content Strategy for Startups: Jump-Start the Crucial Conversations You Need ...Content Strategy for Startups: Jump-Start the Crucial Conversations You Need ...
Content Strategy for Startups: Jump-Start the Crucial Conversations You Need ...Seattle Interactive Conference
 
Marketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketo
 
How can we bring you more customers in 2015?
How can we bring you more customers in 2015?How can we bring you more customers in 2015?
How can we bring you more customers in 2015?Get Interactive
 

Was ist angesagt? (20)

Digital marketing tools online
Digital marketing tools onlineDigital marketing tools online
Digital marketing tools online
 
SimilarWeb PRO for SEO
SimilarWeb PRO for SEOSimilarWeb PRO for SEO
SimilarWeb PRO for SEO
 
New tricks and treats of Similarweb 2016
New tricks and treats of Similarweb 2016New tricks and treats of Similarweb 2016
New tricks and treats of Similarweb 2016
 
Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade
Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade
Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade
 
Measuring the Success of Your Organizations Website
Measuring the Success of Your Organizations WebsiteMeasuring the Success of Your Organizations Website
Measuring the Success of Your Organizations Website
 
Captivate Capabilities
Captivate CapabilitiesCaptivate Capabilities
Captivate Capabilities
 
Marketing Audit Checklist (Digital)
Marketing Audit Checklist (Digital)Marketing Audit Checklist (Digital)
Marketing Audit Checklist (Digital)
 
Best digital marketing agency
Best digital marketing agencyBest digital marketing agency
Best digital marketing agency
 
The Google Marketing Platform
The Google Marketing PlatformThe Google Marketing Platform
The Google Marketing Platform
 
Jihazi.com marketing plan (sostac )
Jihazi.com marketing plan (sostac )Jihazi.com marketing plan (sostac )
Jihazi.com marketing plan (sostac )
 
27 Digital Marketing Tools - #ClickSummitPT
27 Digital Marketing Tools - #ClickSummitPT27 Digital Marketing Tools - #ClickSummitPT
27 Digital Marketing Tools - #ClickSummitPT
 
Our Credentials
Our CredentialsOur Credentials
Our Credentials
 
Take Off -2015
Take Off -2015Take Off -2015
Take Off -2015
 
What is a Digital Strategy
What is a Digital StrategyWhat is a Digital Strategy
What is a Digital Strategy
 
Lake B2B
Lake B2BLake B2B
Lake B2B
 
Helium overview 2011.11.18
Helium overview 2011.11.18Helium overview 2011.11.18
Helium overview 2011.11.18
 
Top 15 Digital Marketing Tools You Must Know
Top 15 Digital Marketing Tools You Must KnowTop 15 Digital Marketing Tools You Must Know
Top 15 Digital Marketing Tools You Must Know
 
Content Strategy for Startups: Jump-Start the Crucial Conversations You Need ...
Content Strategy for Startups: Jump-Start the Crucial Conversations You Need ...Content Strategy for Startups: Jump-Start the Crucial Conversations You Need ...
Content Strategy for Startups: Jump-Start the Crucial Conversations You Need ...
 
Marketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-Fowler
 
How can we bring you more customers in 2015?
How can we bring you more customers in 2015?How can we bring you more customers in 2015?
How can we bring you more customers in 2015?
 

Andere mochten auch

Andere mochten auch (15)

Retail That Counts
Retail That CountsRetail That Counts
Retail That Counts
 
Social That Counts
Social That CountsSocial That Counts
Social That Counts
 
Innovation That Counts
Innovation That CountsInnovation That Counts
Innovation That Counts
 
Gordon Estate Newsletters
Gordon Estate Newsletters Gordon Estate Newsletters
Gordon Estate Newsletters
 
R. VILLANO - ANIMALS (cd rom vol. 2 part 3 IT-2016)
R. VILLANO - ANIMALS (cd rom vol. 2  part 3 IT-2016)R. VILLANO - ANIMALS (cd rom vol. 2  part 3 IT-2016)
R. VILLANO - ANIMALS (cd rom vol. 2 part 3 IT-2016)
 
Tejeduría
TejeduríaTejeduría
Tejeduría
 
Presentación1final
Presentación1finalPresentación1final
Presentación1final
 
Marko Bulić - CV (HR)
Marko Bulić - CV (HR)Marko Bulić - CV (HR)
Marko Bulić - CV (HR)
 
النشرة الإلكترونية الشهرية - العدد 27 - تشرين الأول/ 2016 - جمعية الإرشاد وال...
النشرة الإلكترونية الشهرية - العدد 27 - تشرين الأول/ 2016 - جمعية الإرشاد وال...النشرة الإلكترونية الشهرية - العدد 27 - تشرين الأول/ 2016 - جمعية الإرشاد وال...
النشرة الإلكترونية الشهرية - العدد 27 - تشرين الأول/ 2016 - جمعية الإرشاد وال...
 
Automatización de Funnel de Ventas
Automatización de Funnel de VentasAutomatización de Funnel de Ventas
Automatización de Funnel de Ventas
 
Mobile That Counts
Mobile That CountsMobile That Counts
Mobile That Counts
 
Kohet dhe instrumente te ndryshem
Kohet dhe instrumente te ndryshemKohet dhe instrumente te ndryshem
Kohet dhe instrumente te ndryshem
 
Englander_et_al-2012-Journal_of_Hospital_Medicine
Englander_et_al-2012-Journal_of_Hospital_MedicineEnglander_et_al-2012-Journal_of_Hospital_Medicine
Englander_et_al-2012-Journal_of_Hospital_Medicine
 
ANIL TMTL
ANIL TMTLANIL TMTL
ANIL TMTL
 
My Car
My CarMy Car
My Car
 

Ähnlich wie Media That Counts

Comprehensive SEO Strategy & Implementation
Comprehensive SEO Strategy & ImplementationComprehensive SEO Strategy & Implementation
Comprehensive SEO Strategy & Implementationnadeemsayed13
 
SharePoint Marketing Suite - Presentation from Intlock and Atidan
SharePoint Marketing Suite - Presentation from Intlock and AtidanSharePoint Marketing Suite - Presentation from Intlock and Atidan
SharePoint Marketing Suite - Presentation from Intlock and AtidanDavid J Rosenthal
 
OptinSearch : SEO Service Provider
OptinSearch : SEO Service Provider OptinSearch : SEO Service Provider
OptinSearch : SEO Service Provider optinsearch
 
_Digital Marketing Presentation.pptx
_Digital Marketing Presentation.pptx_Digital Marketing Presentation.pptx
_Digital Marketing Presentation.pptxDM Sohedul
 
Website Design, Development & Automotive Media Solutions
Website Design, Development & Automotive Media SolutionsWebsite Design, Development & Automotive Media Solutions
Website Design, Development & Automotive Media SolutionsStarkwood Media Group Ltd
 
Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011rekhagiri
 
Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011rekhagiri
 
Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011rekhagiri
 
Resume_Gold. Jessica_09.02.2020
Resume_Gold. Jessica_09.02.2020Resume_Gold. Jessica_09.02.2020
Resume_Gold. Jessica_09.02.2020Jessica Gold
 
Gopikrishna resume (1) (1)
Gopikrishna resume (1) (1)Gopikrishna resume (1) (1)
Gopikrishna resume (1) (1)gkseo sem
 
Search Experiences - Branded Search Engine Presentation
Search Experiences - Branded Search Engine PresentationSearch Experiences - Branded Search Engine Presentation
Search Experiences - Branded Search Engine Presentationcrawlernetwork
 
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...Opus Momentum
 
The ultimate guide to effective Digital Marketing Strategies | Emaster Digital
The ultimate guide to effective Digital Marketing Strategies | Emaster DigitalThe ultimate guide to effective Digital Marketing Strategies | Emaster Digital
The ultimate guide to effective Digital Marketing Strategies | Emaster DigitalEmasterdigital
 

Ähnlich wie Media That Counts (20)

NYC Presentation GGM
NYC Presentation GGM NYC Presentation GGM
NYC Presentation GGM
 
Dicon interactive
Dicon interactiveDicon interactive
Dicon interactive
 
Comprehensive SEO Strategy & Implementation
Comprehensive SEO Strategy & ImplementationComprehensive SEO Strategy & Implementation
Comprehensive SEO Strategy & Implementation
 
SharePoint Marketing Suite - Presentation from Intlock and Atidan
SharePoint Marketing Suite - Presentation from Intlock and AtidanSharePoint Marketing Suite - Presentation from Intlock and Atidan
SharePoint Marketing Suite - Presentation from Intlock and Atidan
 
OptinSearch : SEO Service Provider
OptinSearch : SEO Service Provider OptinSearch : SEO Service Provider
OptinSearch : SEO Service Provider
 
_Digital Marketing Presentation.pptx
_Digital Marketing Presentation.pptx_Digital Marketing Presentation.pptx
_Digital Marketing Presentation.pptx
 
Website Design, Development & Automotive Media Solutions
Website Design, Development & Automotive Media SolutionsWebsite Design, Development & Automotive Media Solutions
Website Design, Development & Automotive Media Solutions
 
Seo slide deck
Seo slide deckSeo slide deck
Seo slide deck
 
Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011
 
Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011
 
Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011Agency credentials feb 3rd 2011
Agency credentials feb 3rd 2011
 
Pub boc-desc
Pub boc-descPub boc-desc
Pub boc-desc
 
Resume_Gold. Jessica_09.02.2020
Resume_Gold. Jessica_09.02.2020Resume_Gold. Jessica_09.02.2020
Resume_Gold. Jessica_09.02.2020
 
Gopikrishna resume (1) (1)
Gopikrishna resume (1) (1)Gopikrishna resume (1) (1)
Gopikrishna resume (1) (1)
 
Search Experiences - Branded Search Engine Presentation
Search Experiences - Branded Search Engine PresentationSearch Experiences - Branded Search Engine Presentation
Search Experiences - Branded Search Engine Presentation
 
Digital Marketing by Gdata
Digital Marketing by GdataDigital Marketing by Gdata
Digital Marketing by Gdata
 
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
 
The ultimate guide to effective Digital Marketing Strategies | Emaster Digital
The ultimate guide to effective Digital Marketing Strategies | Emaster DigitalThe ultimate guide to effective Digital Marketing Strategies | Emaster Digital
The ultimate guide to effective Digital Marketing Strategies | Emaster Digital
 
InboundID - Credential 2016
InboundID - Credential 2016InboundID - Credential 2016
InboundID - Credential 2016
 
Data Driven Marketing
Data Driven MarketingData Driven Marketing
Data Driven Marketing
 

Mehr von DigitasLBi Paris

21/09 What's Next Média : Le search fait sa mue
21/09 What's Next Média : Le search fait sa mue 21/09 What's Next Média : Le search fait sa mue
21/09 What's Next Média : Le search fait sa mue DigitasLBi Paris
 
Esport - Quelles opportunités pour les marques ?
Esport - Quelles opportunités pour les marques ?Esport - Quelles opportunités pour les marques ?
Esport - Quelles opportunités pour les marques ?DigitasLBi Paris
 
Digitas Whats Next - Chatbot
Digitas Whats Next - Chatbot Digitas Whats Next - Chatbot
Digitas Whats Next - Chatbot DigitasLBi Paris
 
Connected Commerce DigitasLBi 2016
Connected Commerce DigitasLBi 2016 Connected Commerce DigitasLBi 2016
Connected Commerce DigitasLBi 2016 DigitasLBi Paris
 
Cannes Lions 2016 - DigitasLBi x Unicef
Cannes Lions 2016 - DigitasLBi x UnicefCannes Lions 2016 - DigitasLBi x Unicef
Cannes Lions 2016 - DigitasLBi x UnicefDigitasLBi Paris
 
Conférence Teads #LaBouchePleine
Conférence Teads #LaBouchePleine Conférence Teads #LaBouchePleine
Conférence Teads #LaBouchePleine DigitasLBi Paris
 
What's Next Contenus : Et si on parlait Performance ?
What's Next Contenus : Et si on parlait Performance ? What's Next Contenus : Et si on parlait Performance ?
What's Next Contenus : Et si on parlait Performance ? DigitasLBi Paris
 
What's Next Personnalisation
What's Next Personnalisation What's Next Personnalisation
What's Next Personnalisation DigitasLBi Paris
 
CANNES REVIEW 2015 par DIGITASLBi FRANCE
CANNES REVIEW 2015 par DIGITASLBi FRANCECANNES REVIEW 2015 par DIGITASLBi FRANCE
CANNES REVIEW 2015 par DIGITASLBi FRANCEDigitasLBi Paris
 
Baromètre de l'Experience Marchande Connectée 2015
Baromètre de l'Experience Marchande Connectée 2015Baromètre de l'Experience Marchande Connectée 2015
Baromètre de l'Experience Marchande Connectée 2015DigitasLBi Paris
 
WHAT'S NEXT...OBJETS CONNECTÉS par DigitasLBi
WHAT'S NEXT...OBJETS CONNECTÉS par DigitasLBiWHAT'S NEXT...OBJETS CONNECTÉS par DigitasLBi
WHAT'S NEXT...OBJETS CONNECTÉS par DigitasLBiDigitasLBi Paris
 
In-Store Marketing via Micro-Location: Beacon
In-Store Marketing via Micro-Location: BeaconIn-Store Marketing via Micro-Location: Beacon
In-Store Marketing via Micro-Location: BeaconDigitasLBi Paris
 
Marketing In-Store via la Micro-Localisation: focus sur le phénomène Beacon
Marketing In-Store via la Micro-Localisation: focus sur le phénomène BeaconMarketing In-Store via la Micro-Localisation: focus sur le phénomène Beacon
Marketing In-Store via la Micro-Localisation: focus sur le phénomène BeaconDigitasLBi Paris
 
L’économie comportementale, pourquoi tous les feux sont rouges lorsque vous ê...
L’économie comportementale, pourquoi tous les feux sont rouges lorsque vous ê...L’économie comportementale, pourquoi tous les feux sont rouges lorsque vous ê...
L’économie comportementale, pourquoi tous les feux sont rouges lorsque vous ê...DigitasLBi Paris
 

Mehr von DigitasLBi Paris (20)

21/09 What's Next Média : Le search fait sa mue
21/09 What's Next Média : Le search fait sa mue 21/09 What's Next Média : Le search fait sa mue
21/09 What's Next Média : Le search fait sa mue
 
Esport - Quelles opportunités pour les marques ?
Esport - Quelles opportunités pour les marques ?Esport - Quelles opportunités pour les marques ?
Esport - Quelles opportunités pour les marques ?
 
What's Next ChatBots
What's Next ChatBots What's Next ChatBots
What's Next ChatBots
 
Digitas Whats Next - Chatbot
Digitas Whats Next - Chatbot Digitas Whats Next - Chatbot
Digitas Whats Next - Chatbot
 
Data Creativity Report
Data Creativity ReportData Creativity Report
Data Creativity Report
 
Cannes Review 2016
Cannes Review 2016Cannes Review 2016
Cannes Review 2016
 
Connected Commerce DigitasLBi 2016
Connected Commerce DigitasLBi 2016 Connected Commerce DigitasLBi 2016
Connected Commerce DigitasLBi 2016
 
Cannes Lions 2016 - DigitasLBi x Unicef
Cannes Lions 2016 - DigitasLBi x UnicefCannes Lions 2016 - DigitasLBi x Unicef
Cannes Lions 2016 - DigitasLBi x Unicef
 
What's Next Mobile -
What's Next Mobile - What's Next Mobile -
What's Next Mobile -
 
Conférence Teads #LaBouchePleine
Conférence Teads #LaBouchePleine Conférence Teads #LaBouchePleine
Conférence Teads #LaBouchePleine
 
What's Next Contenus : Et si on parlait Performance ?
What's Next Contenus : Et si on parlait Performance ? What's Next Contenus : Et si on parlait Performance ?
What's Next Contenus : Et si on parlait Performance ?
 
What's Next Personnalisation
What's Next Personnalisation What's Next Personnalisation
What's Next Personnalisation
 
CANNES REVIEW by D2NA
CANNES REVIEW by D2NACANNES REVIEW by D2NA
CANNES REVIEW by D2NA
 
CANNES REVIEW 2015 par DIGITASLBi FRANCE
CANNES REVIEW 2015 par DIGITASLBi FRANCECANNES REVIEW 2015 par DIGITASLBi FRANCE
CANNES REVIEW 2015 par DIGITASLBi FRANCE
 
Baromètre de l'Experience Marchande Connectée 2015
Baromètre de l'Experience Marchande Connectée 2015Baromètre de l'Experience Marchande Connectée 2015
Baromètre de l'Experience Marchande Connectée 2015
 
WHAT'S NEXT...OBJETS CONNECTÉS par DigitasLBi
WHAT'S NEXT...OBJETS CONNECTÉS par DigitasLBiWHAT'S NEXT...OBJETS CONNECTÉS par DigitasLBi
WHAT'S NEXT...OBJETS CONNECTÉS par DigitasLBi
 
In-Store Marketing via Micro-Location: Beacon
In-Store Marketing via Micro-Location: BeaconIn-Store Marketing via Micro-Location: Beacon
In-Store Marketing via Micro-Location: Beacon
 
Marketing In-Store via la Micro-Localisation: focus sur le phénomène Beacon
Marketing In-Store via la Micro-Localisation: focus sur le phénomène BeaconMarketing In-Store via la Micro-Localisation: focus sur le phénomène Beacon
Marketing In-Store via la Micro-Localisation: focus sur le phénomène Beacon
 
WHAT'S NEXT IN...MOBILE !
WHAT'S NEXT IN...MOBILE !WHAT'S NEXT IN...MOBILE !
WHAT'S NEXT IN...MOBILE !
 
L’économie comportementale, pourquoi tous les feux sont rouges lorsque vous ê...
L’économie comportementale, pourquoi tous les feux sont rouges lorsque vous ê...L’économie comportementale, pourquoi tous les feux sont rouges lorsque vous ê...
L’économie comportementale, pourquoi tous les feux sont rouges lorsque vous ê...
 

Kürzlich hochgeladen

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 

Kürzlich hochgeladen (20)

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 

Media That Counts

  • 2. D ATA Data driven insights Recognize individuals & individual behavior 1st party 2nd party 3rd party Measurements, analytics, optimization
  • 3.
  • 4. We unite creativity, data , technology and expertise to optimize media performance Understand the needs of the customers & brands and propose adapted solutions
  • 5. • Affiliation and recruitement. • Display, Branding and video. • Paid Search (SEA) • Programmatic. • (Paid )Social & Influence • Mobile, Application. • Geotargeting • SEO and content
  • 6.  On-Page Off-Page Build a site in a way that is easily readable by Google. Facilitate the indexing of your pages meeting the latest technical developments in the search engines. Keep the history and authority of your pages (for migration). Create relevant and fresh content, targeted keywords that you want to appear in the search results. Show search engine that you are authoritative in your area by getting links from other sites related to your industry.
  • 7.  Monitor continuously performance using all indicators needed to optimize your investments Structure Campaigns with relevant keywords and ads. Bid strategy, positions Optimize your ROI, the commitment of your brand, and the qualification of your visitors
  • 8. Mediaplanning Adapted according to your objectives Negociations Agreements to obtain preferred rates Measurment and analyse Connected on adapted tools, data reflection Innovation Audacious campaign concepts to enhance brands 
  • 10. First looks, betas, roadmap influence & a commitment to partnership Strategic relationship Certifications and participation in forum Best in market ad- tech rate card, first looks and betas, roadmap influence, DVIPs First looks, betas, roadmap influence & a commitment to partnership Preferred pricing, first look, betas and a commitment to partnership Preferred Rates Data/music insights Integration of first party data to buy programmatically Custom products Unprecedented access to top trends and live adapted communication First access to data & market study
  • 11. LOGO CLIENT à placer ici dans le masque CASE STUDIES 22/02/2017  11
  • 12. +15% of Victoria’s Secret Sales from the Facebook campaign
  • 13. Growing fan recruitment with increased community commitments RESULTS +65K engagements +60K visits on site +103K video views