DigitasLBi’s social media expert and SMW Speaker of the Year 2013 Gus Murray, shares his experiences working for leading Nordic brands on the future of Content Marketing.
He’ll explore how businesses can deliver Real-Time Marketing, Relevancy in an increasingly noisy world and leverage Response Planning.
Covered in this presentation:
• Why Twitter is the most misunderstood platform and a brands biggest opportunity,
• Social as a service opportunity,
• Long-Form vs. Short-Form content, and
• “Dark Posting” and the rethinking of social ads.
3. Some of our social clients:
#SMWDLBi
@ideasoutloud
4. This week you’ve been spoiled…
Design
#SMWDLBi
Search
@ideasoutloud
Data
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5. What is Real Time
Marketing?
#SMWDLBi
@ideasoutloud
6. "Real-time marketing offers the
potential for massive reach and
amazing engagement without the
capital cost association of marketing
campaigns,"
#SMWDLBi
@ideasoutloud
6
14. Today audiences are turning to
multiple channels for news and
they’re receiving a massive amount
of information from each one.
#SMWDLBi
@ideasoutloud
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15. #hurricanesandy
Peak volume of tweets with
the hashtag #hurricanesandy.
1.600
per
minute
Number of pictures with the tag #sandy
uploaded to Instagram in peak hours.
The most shared term on
Facebook 31. October 2012.
10 per
second
“We are
ok”
#SMWDLBi
@ideasoutloud
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