The survey, presented in partnership by Gatepoint Research and Seismic, revealed that corporate initiatives are being centered around realizing the value of remarkable content and consistent branding across all client facing collateral.

1. CONQUER YOUR CONTENT:
THE FUTURE OF CONTENT MARKETING
Marketers today are not very pleased
with the status of their current content
management practices
CONTENT MANAGEMENT
SATISFACTION
Updating collateral while undergoing a
branding change is extremely time
consuming for marketers
BRANDING CHANGES TAKE A
TOLL
Sales and corporate demands are the
most pressing challenges from a
content management perspective
THE MOST PRESSING CHALLENGES
WITH CONTENT MANAGEMENT
A STUDY OF THE 2016
TRENDS & CHALLENGES
CONTENT MARKETERS FACE
Content is still king.
The survey, presented in partnership by
Gatepoint Research and Seismic, revealed
that corporate initiatives are being centered
around realizing the value of remarkable
content and consistent branding across all
client facing collateral.
5 Impactful Takeaways for Content Marketing Leaders
www.digitant.com
Outdated tech remains the primary way
to deliver content to sales reps for
marketers
DELIVERING CONTENT TO SALES
How Technology Can Help
The right technologies and processes can help with the stated
goals regarding sales enablement
Respondents demand content marketing solutions that:
• Deliver content specific to the rep and selling situation (54%),
• Is easy for the sales rep to find (53%),
• Is always up­to­date, and easily customizable (49%)