Learn Facebook Marketing Strategy in a Effective way With Sandip Trivedi. Here we Describe simply 7 Steps of Facebook Marketing Strategy. Learn and Apply those 7 Steps. All the Best.

1. 7 steps to an effective Facebook
marketing strategy

2. 1. Set goals for Facebook
• The first step to any marketing strategy is setting the right goals. This roadmap will be an essential
reference to measure against to make sure your Facebook strategy is successful. But to set goals,
you’ll first want to do a little research to ensure your plan is attainable through the platform.
• In the 2018 Sprout Social Index, we found that marketers on Facebook had a few top goals in
mind:
• 34% wanted to increase brand awareness
• 21% wanted to increase community engagement
• 11% wanted to increase sales and lead generation
• So, if you don’t have Facebook goals of your own yet, these survey results are a great place to
start. Additionally, if your company has already set general goals, look for how these overlap with
your own plans for marketing on Facebook.

3. • Addressing Your Goals
• Here are some common yearly goals for businesses and how an effective Facebook strategy can
help you:
• Increasing quality of sales: Improving the quality of sales starts with better targeting. Through a
well-planned Facebook marketing strategy, you reach your target audience more efficiently. Just
because the pond is bigger, doesn’t mean you’ll get bigger fish. Work on what you know best and
use Facebook as a source to improve your reach.
• Adding more value to the organization: Facebook can better nurture customers, improve
awareness and provide more resources to you audience. Make Facebook your go-to source of
information.
• Better pulse on the industry: Are your competitors always one step ahead? With the help
of social media monitoring tools, you can track, listen and report on all social conversations
revolving around you, your competitors or the industry. Always try to increase your listening
powers before speaking.

4. • More efficient recruiting: No one said social recruiting is easy, but it’s only growing in popularity.
Social can be a great source for increasing recruiting efforts and reaching top talent faster.
Working your employees’ social networks for a higher social reach makes your chances of
recruiting higher quality employees better.
• Smarter growth: Reducing churn, limiting spend and increasing acquisition are all parts of a
successful business, but Facebook can help you in each of these areas. Whether it’s through ad
spend, increased targeting or more social selling, addressing your Facebook marketing strategy
can help you get closer to these goals.
• Tracking progress: Of course, making sure you’re on pace to accomplish these goals is essential,
and with a tool like Sprout, you can easily keep tabs on all your Facebook reporting such as
displayed in the picture below.

5. 2. Know your Facebook audience
• Understanding who is on Facebook and what your current audience breakdown looks like will be
important in determining which Facebook marketing strategies you should employ and how.
• Sprout Social’s 2019 deep dive into social media demographics is a great starting point for getting
a general sense of things like where Facebook users live, languages spoken, education and plenty
more key findings from the Pew Research Center.
• Once you’ve studied up on that, spend some time getting familiar with your own Facebook
demographics using either Facebook Page Insights or a tool like Sprout.

6. 3. Engage proactively with your audience
• Like most social media channels, they’re built as networks to converse, discuss and share content.
As a brand, you can’t forget that basic idea of what makes a social media network. That means
conversation and engagement should never be put on the back burner.
• Instead, try to be a community for your audience. Facebook is a great place to hold industry chats
or discussions, whether it’s with a different audience or your own customers. While Twitter often
gets all the limelight of being a social customer care mecca, don’t forget about Facebook too.
• You can help drive Facebook engagement by asking people to simply engage in the first place.
However, you can’t sit back and wait for your followers to interact. You can’t reach everyone, but
there are ways to increase engagement.
• For example, Zippo does a great job at interacting with users on several comments and continues
the discussion on Facebook. The brand also acts as a source for info for loyal customers.
• Post at the Best Time on Facebook

7. • Facebook is still one of the most difficult social networks to use for organic content. Again,
algorithms make it a challenge for businesses trying to find optimal posting times. However, our
guide on the best times to post on social media outlines the do’s and don’ts of posting on
Facebook:
• Wednesday is the highest recommended day to post
• 11 a.m. and 1 p.m. on Wednesday is the most engaged time on Facebook
• You’re safe to post weekdays between 9 a.m. to 3 p.m.
• Sunday is the least engaged day of the week
• The least recommended times include early mornings and late at night

8. 4. Schedule your Facebook content
• Content creation and curation are important components to any social media strategy. On
Facebook, you have many more choices on the types of posts you can use. This ranges from
Stories to status to Group posts.
• With the selection of options comes the specific types of content your audience is interested in,
which should also be kept in mind while evaluating the techniques for marketing on Facebook
that will work best for you. Our 2018 Index analyzed what type of posts consumers want from
brands. Thirty percent said they would like links to more information and 18% want more images.
Videos came in a close third with 17% of people surveyed.
• The same report also discussed what social marketers need to succeed. For Facebook, the top
priorities included video and a budget for ads, which we’ll go into next.
• For scheduling content, you have both free and paid options available to you. Facebook’s Page
controls allow you to schedule your posts right from your own page. Sprout’s Viral Post feature
will pick the best times for you based on your highest expected audience engagement.
• Scheduling and planning your calendar makes it easier for you to see where gaps are in your
posts. Using a tool like this will save you time in the long run.

9. 5. Determine your Facebook ads strategy
• Whether you’re just starting out on Facebook or you’ve been on it for a while, it’s difficult to
escape the need to pay for brand exposure. Our comprehensive guide to creating your Facebook
advertising strategy is a great place to start learning more about Facebook ads.
• However, growing your audience and brand loyalty doesn’t happen overnight. You have to earn it.
• But there is one shortcut to get there a bit faster–social media advertising. Specifically on
Facebook, there are more than four million advertisers with just an average click-through rate of
9%. Advertising on Facebook is simpler, but not easier. You still have to effectively build your
brand and showcase it perfectly with ads.
• Aim for Higher Brand Awareness
• You Facebook ad campaigns should always be focused on two things:
• Cost Effective
• Relevant

10. • For starters, you want to stay within your allocated weekly or monthly spend with Facebook to
avoid over exposure and useless clicks. Ad spend can shoot up in a hurry when you’re targeting
isn’t effective or set appropriately, which brings us to the next step.
• Your Facebook ad has to be relevant. Targeting a broad audience isn’t a bad thing. At first, you
want to actually see what works best to build awareness. However, relevance is crucial toward
great Facebook ads.
• Try to build custom audiences and address customers who would best fit your Facebook content.
If it’s a retargeting measure, make sure the content provides something recognizable but also
something new.
• Keep Facebook Ad Content Fresh
• Facebook ad content is literally squeezed between your friends and family feed, which means it’s
seen often. Have you ever deemed a TV commercial the worst ever and seen it replayed endlessly
through your favorite show? This is the same thing.

11. • Don’t let your content get stale with viewers, so make sure to update and repurpose your ad
content every week or two. The whole purpose is to drive users to a specific site or purchasing
page. So don’t let old content ruin your Facebook retargeting or remarketing efforts.
• Create a spreadsheet and document your core metrics. Each metric will provide you with unique
insights into what you specifically want to achieve with your ad:
• Click-through Rate: If traffic is essential, track CTR and see where you can improve.
• Impressions: Having trouble with visibility? Revisit your image or content and see what can drive
more impressions.
• Cost to Acquire: If your purpose is to limit spend and budget more effectively, track cost to
acquire and set weekly or monthly goals.

12. • Decide on Creative Content
• Earlier in this post, we did a deep dive into the types of content on Facebook. Now it’s time to
choose which pieces of content you think are worth advertising in front of a much larger
audience.
• Some of the best aspects of your ad content should include:
• Identity: Does it relate to your brand and effectively showcase your product/service? Are your
logo and business colors correctly displayed?
• Reward: What do viewers get out of it? Is it a deal, promotion, offer code, whitepaper or industry
guide?
• Tone: Does your content maintain the same tone across your entire Facebook page or business in
general?
• Action: Your content must drive an action, which goes back to your Facebook goals. A clear and
precise call to action is best.

13. 6. Encourage employee advocacy
• Your employees should be your biggest cheerleaders. In the Sprout Brands Get Real report, 72%
of people reported feeling more connected with a brand when its employees shared information
about it on social media. Employees put faces to the brands, making them more relatable to
consumers.
• While you can try to wrangle employee advocates using company announcement emails, a
solution such as Bambu is specifically designed to streamline the process and make it easy to
transform employees into brand ambassadors.
• Your employees are an invaluable asset when it comes to messaging amplification, social selling
and authentic engagement. And unlike industry influencers, their services on social are free.
• Use Bambu to easily curate content for employees and track your advocacy program’s
performance.
• When considering employee advocacy, don’t forget about the CEO. In the same report, 70% of
consumers feel more connected to a brand when its CEO is active on social media.

14. 7. Track & analyze your results
• The last step of your strategy is to keep an eye on the metrics you identified earlier in goal setting
and analyze the results. This also includes determining your ROI.
• Sprout makes Facebook data analysis a breeze.
• Quickly measure Page impressions, Fan growth and how your Facebook content is performing
using intuitive, interactive reports that can be downloaded and shared with stakeholders in
seconds.
• And don’t forget to see how you measure up against the competition. With Sprout, you can
directly compare your performance against industry averages and competitor’s data to ensure
your Facebook marketing strategy is on the right track.