The document outlines a social media campaign for the Chennai Super Kings cricket team on Facebook. The campaign's objectives were to develop content around the 2014 IPL season, increase fans on the Facebook page, and boost fan engagement. A strategy was created to develop real-time, humorous posts around CSK matches that would encourage sharing. Sixteen original illustrated posts were created and generated over 619,000 likes and 57,000 shares, growing the page's likes by over 52% to 8.1 million fans.