1. Digital Marketing Arts,
Cairo
10th of September
By Cesar Christoforidis
@cesarchris

2. About Socialbakers
• Prague, London, San Francisco, October 31, 2011
Munich, Paris, Dubai. “We are a „customer developed‟ company,” said Jan Rezab, who is
the CEO and co-founder of Socialbakers. “Our customers kept
telling us the metrics they wanted to see.”
• 350,000 marketers across 60+
countries, every continent
Used by Leaders
• Founded in 2008 as Social
Media Agency
• Team of 130+ people, Launched
Socialbakers platform 2009
• Facebook Preferred Developer
Consultant

3. Agenda
• Secrets to a successful media strategy
• 5 Recommendations on how to build a
Social Media Strategy
• 6 ways to detect fake fans on facebook
• Top Socio-Video campaigns
• Market overview and opportunities in
Egypt and GCC Regions

4. Secrets to a successful media
strategy
Deploy
Plan Measure

5. Share Great Content
• Pictures and Videos

6. Press!

7. Sales!

8. Cool Articles

9. Short and concise

10. Why do we do it?
Metrics in social media – ENGAGEMENT RATE

11. How to build the Strategy?

12. Set simple goals

13. Interact, don’t preach!

14. Censoring in a crisis adds
fuel to the fire..

15. You’re never too big to say
sorry

16. Don’t waste your time

17. Don’t understand WHY they do it, just accept
hundreds of millions of them do!

18. How to detect fake fans?

25. Top Socio-Video
campaigns

26. The Future for GCC & Egypt

27. The Arab World

28. Active Twitter Users

29. Twitter Penetration Population

30. Popular Trends

33. ‫شكرا‬
Please follow me on twitter
@cesarchris

34. Cesar@socialbakers.com
M: +44 781 447 8060
www.socialbakers.com
Link me: Like&Friend me: Follow me:
(anytime) (meet me first) (when you want)