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D marts d2-s2- omar-rostom-nokia_na_what to expect from social media in the future
- 1. 1 © 2012 Nokia 9/13/2012
- 2. 2 © 2012 Nokia 9/13/2012
- 3. Purpose of Social Presences:
Presences exist to add value to the
community
This means being proactive This means being reactive
Engage Inspire Building Nurturing
Educate
relationships advocacy
3 © 2012 Nokia 9/13/2012
- 4. Plan Campaigns and Content and set
Objectives
If you fail to plan…you plan to fail!
4 © 2012 Nokia 9/13/2012
- 6. 6 © 2012 Nokia 9/13/2012
- 8. Campaign Objectives
• Build Awareness & Sales on Nokia Asha Range
• Appeal to Youth and excite them
• Encourage the conversation around Asha on the
Facebook community
Campaign Metrics
• Number of submissions received & Sales
• Talking about this
• Total video views and cost per video views
• Cost per engagement & Conversion rate
8 © 2012 Nokia 9/13/2012
- 9. Roll out plan
• Teaser Video
• Amplify through media
• Announce and Excite Audience
• Sustain
9 © 2012 Nokia 9/13/2012
- 11. See the Ads Watch the Challenges
11 © 2012 Nokia 9/13/2012
- 16. Increase of search over time
Nokia Asha 303 searches on Google
QWERTY Campaign Launch
16 © 2012 Nokia 9/13/2012
Google Insights for search
- 17. NFC – Live Stream 3D Mapping Event!
OBJECTIVE:
•Amplify Nokia’s 3D event
OVERVIEW:
•An invitation to the entire community
on Facebook & Twitter to come along
to the first NFC 3D projection event in
Egypt or view via live stream.
•A week before the launch we began
the count down to the event.
•Those who missed the live stream ,
were able to watch the video on the
tab.
17 © 2012 Nokia 9/13/2012
- 19. 19 © 2012 Nokia 9/13/2012
- 20. 20 © 2012 Nokia 9/13/2012
- 21. Engage
Encourage Participation..
And Reward it!
21 © 2012 Nokia 9/13/2012
- 22. Inspire
Bring out the best in your community….
22 © 2012 Nokia 9/13/2012
- 23. Educate
Always add value to your community
23 © 2012 Nokia 9/13/2012
- 24. Build Relationships & Advocacy
Know your fans and encourage
them to be part of a community.
24 © 2012 Nokia 9/13/2012
- 28. Augmented RealityReality
Definition: (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements
are augmented by computer-generated sensory input such as sound, video, graphics or GPS data
28 © 2012 Nokia 9/13/2012
- 29. Check us out on:
Facebook.com/NokiaEgypt
Youtube.com/NokiaEgypt
Twitter.com/NokiaEgypt
Omar Rostom
Consumer Engagement Manager - North Africa
omar.rostom@nokia.com
@omarrostom
omarrostom.wordpress.com
29 © 2012 Nokia 9/13/2012