2. The opportunity
W people choose to com unicate:
ay m
- 6 billion videos dow nloaded from You Tube
every m onth
- 210 m illion text send everyday
- 1.2 m obile phones for each person
- M illions signed up for Facebook and Twitter
- No longer just the ‘
young generation’
3. W people w
hat ant
People w instant inform
ant ation:
- 85% w real tim inform
ant e ation
- 23% w real tim by m
ant e obile phone
- 16% of people get public transport information
from the w (for bus nearly quarter)
eb
4. Howcan w use it?
e
Another com unication tool
m
- 21 Facebook sites dedicated to T& M
W etro
- Twitter for events
- Real tim inform
e ation
- E-newsletter
Howdo you manage the message?