Social Media Strategy Meeting Update

Update & Introduction

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#DSEU XeeMe.com/DSEU © Sunrise Europe
© Copyright Digital Copyright 2012
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Meeting Agenda

Quick Event Update

The Social Media Strategy
(Goals, Mission, Actions, Resources...)

Next steps (What needs to be done, who is
in, what can you expect...)

Next Countries

2012 / 13 Milestones

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#DSEU XeeMe.com/DSEU © Copyright Digital Sunrise Europe
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Quick Event Update

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What happened in Brussels

June 20th Strategy
Meeting – reviewing the
research and formulating
a raw draft of a strategy

June 21st DAA Keynote
about the status of Social
Media, sharing the
project progress.
Later on, 9 Workshops

June 22nd presentations
and review from the
Workshops. Mentions
about the DA12social
Strategy development
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Trends and monitoring

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The Social Media Strategy
(from the team meeting June 20th)

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Strategic Decision Framework

Overarching Objective: Creating Jobs

Needs: Helping businesses to grow revenue

Problems: Economy constraints, investment
limitations, disconnected from meta trends

Research Discovery: Most business owner
not aware of social media potential,
stagnating in local business, unable to invest,
compete on price (lowering profitability),
reduce ability to consume – economic death
spiral

Solution: Finding growth opportunities that
can be achieved within the constraints
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DA 12 Social Strategy

Initial Focus:
Growth by Export
Helping the mid market to
expand across Europe
leveraging Social Media
Helping startups to gain
attention across Europe
Integrating the public
sector in the very
engagement

Fascino Group Guangzhou China

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Strategy

Goal
Mission
Benefits
Programs
Resources
Reporting

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Strategy

Goal
Win 5,000 businesses and startups to leverage
social media for growing their business by
exporting more products or services within the
single digital market Europe by summer 2013.
Expand the initiative to eventually grow 2
Million additional jobs by end of 2016.

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Strategy

Mission
Stimulate SMEs and innovative start-ups to
leverage social media creating a sustainable
growth, additional jobs and being able to
compete in a global market.
Integrate the public sector into that initiative
to experience social media rather than
enforcing it
Collaborate with large European enterprises
who have a vested interest in entering the mid
market and winning them as sponsors to co-
fund a pan European social media awareness
initiative

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Strategy

Benefits
Sponsor benefits to jointly get access and
attractive reputation in the mid market
Participating businesses receive smart support
to grow into other markets and gain more
revenue
Macro economic benefits are more stable
economies by strengthening the mid market
Consumer benefits are primarily in better
customer experience
Economy benefits by keeping motivated buyer
in the EU market
Job market benefits by creating more jobs to
fulfill the needs of the growing businesses
DSEU team benefits in incremental social
media related revenue such as consulting,
training, hosting, tech support, product sales
etc.
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Strategy

Programs & Actions I
Creating the foundation for an inspiring and
engaging awareness campaign
Educate approx. 100 consultants to be able to
support several thousand businesses
Develop a public competition platform
motivating participating businesses to compete
harder
Expand on the current Social Media directory
and create one for European software
Create a program involving the public sector
such as local government, chambers of
commerce, Unions etc. to collaborate with us
in this initiative
Establish some benchmark data for network
size, engagement levels etc.
Program specifically on overcoming privacy
and security issues
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Strategy

Programs & Actions II
Social Media starter pack to help small
businesses get started and rapid initial
business success
Standardized social media training program for
business leader and managers as well as team
mates
Standardized consulting services portfolio
across Europe to be able to benchmark
successes and progress
Case studies for various industries how social
media can make a difference

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Strategy

Resources & Budgets
Most of the resources are based on current
and future supporter of the Digital Sunrise
initiative
Large corporations such as IBM, HP, Telekom…
Local gov, Chambers of commerce, Unions
EU Commission
Large platform vendors such as Facebook,
Twitter, LinkedIn, and others

Our own respective businesses will need to
sponsor the initial initiative
We will need to get sponsorships ASAP

We will be able to continue regardless – our
own businesses and skills will allow us to move
forward what so ever
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Strategy

Reporting
We will need to conduct ongoing social media
monitoring in all participating countries to
watch growth opportunities, intruding foreign
competition and obviously progress and
success of participating businesses
We need to measure increase in mentions in
foreign countries of participating business
We need to measure customer sentiments for
the participating businesses in their emerging
markets
We need to monitor new head counts
engaging in social media of participating
businesses
We need to monitor the number of
participating businesses and their level of
engagement (the ultimate KPI)

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What started as a proposal for the DAA
is now taking a life of its own

A pan European collaboration of
independent businesses

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Next steps
What needs to be done
Who is in
What can you expect

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Next Steps

Finishing the strategy document
Launching other countries
Develop a strategic awareness program
Developing the corresponding programs
Sponsorship programs
Getting collaboration partners i.e.
Engagement programs
Consulting education
Develop a more detailed task list with
necessary skills and requirements
Involving an ad agency for the campaign
Offering a special program to the first 100
consultants
Winning industry sponsors
Winning 5,000 businesses to participate

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What needs to be done?

New group on Facebook for phase II

Get confirmation who is in for phase II

Knowing about skills and interests

Mapping skills with necessary tasks

Develop team leads for the various tasks

Work on the various details and programs

Get the buzz to the next level

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What can you expect?

Don’t expect anything

However - as a group and as an
initiative we believe we are big
enough to create some solid business

Expect people dropping off and others
coming in – it will be fluent.

Experience and Reputation
should be the major driver to engage

We proactively seek funding from
industry sponsors and EC but will need
to support the start ourselves

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Next Countries

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Next Countries

Spain (Josep)
Sweden (Mette)

Italy
Ireland
Greece
Hungary
Cyprus

Finland
Denmark
Portugal
Poland
Austria
…
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2012 / 2013 Milestones

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Milestones Timeline

Finishing the strategy definition Aug 15
Complete Sponsorship program Sept 1
Programs draft by Sept 15
Comments and details by Oct 15
First sponsors by Dec 1
Social Business Index Beta by Dec 1

Awareness campaign start January 1

First 100 business applicants by Sept 30
500 businesses By Dec 31
2,000 businesses by April 1
5,000 businesses by June 1

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Summary

Growing consulting expertise in Europe

Encouraging businesses to join

Building a business competition platform

Identifying enterprise level sponsors

Going for a massive awareness campaign

Integrating the public sector in the initiative

Ensuring that all participating parties also
have a business benefit

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Now what? 

If you are IN, please join the
new FB group
“Digital Sunrise Europe Team”

Please review the two surveys in
the group and share where you
see your skills match best and
where you see a potential
contribution.

Presentation is on SlideShare
http://www.slideshare.net/digitalsunrise
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Thank You +1 (650) 384-0057
+49 (30) 2023-8748

Digital Sunrise Europe

@DigiSunrise #DSEU

xeeme.com.DSEU

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About

Digital Sunrise Europe – Independent Pan European Social Media Initiative

More info on http://xeeme.com/DSEU or +49 (30) 20238748

© 2012 DSEU Group . All rights reserved.
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