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Sedgwick
Richardson
Asia’s brand and
sustainability consultancy
for visionary leaders.

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Richardson 2
We build brands that drive
shared value for our society
and our environment.

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Richardson
Transforming
And Growing
By combining branding and sustainability
expertise—creativity with credibility—we
transform established brands and put
brave new startups on the map.
FUTURE
FOCUSED
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Richardson

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Richardson 4
We build brands that drive
shared value for business,
society, and our environment.

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Richardson 5
How Relevant Brands Thrive
Relevant brands prosper by creating shared value.
This means enhancing the competitiveness of
a company while simultaneously improving societal
and economic conditions.
Brands that do this will:
• Be perceived as more relevant because they are addressing
pressing issues, in their own way, that matter to everyone
• Be able to engage better with customers because they share
their values, and really act on them with credibility
• Retain customers for longer
• Elevate their positioning and reputation
• Be able to justify premiums

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Define brand and sustainability strategies
based on research and insight to create
shared value propositions.
Design of dynamic brand
identity systems for a
sustainable, digital-first world.
Meaningful brand experiences that
reinforce your shared value proposition.
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We integrate
sustainability values
in brand building to
enhance brand
relevance

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Richardson
Our Story Across Asia Weare originallyfrom
Londonin 1985and have
been headquartered in
Asia for over
YEARS
Our on-the-ground
knowledge enables us
to migrate brands
across cultures.
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3 dedicated
offices
with projects
delivered
by teams
across Asia.

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We’re a unique, hybrid breed of brand
strategists, storytellers, creatives and
digital architects. Each of us is part
thinker, part doer, using our unique blend
of skills to inspire brand performance and
create shared brand value. We work as
one international team with over 40
talented people serving clients across
Asia.
Meet
Our Team

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Richardson 11
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Expertise
Sustainability
Brand Building

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Richardson 12
Truly talented individuals will seek out
brands that inspire them and share their values.
We design employee engagement programmes to
help you attract and keep the best people, for the
right reasons.
We define and communicate shared value
propositions to investor communities.
This includes developing sustainability strategies
that are measured and reported to support
business growth.
Creating a sense of place is an art and a science.
It’s where architecture, culture and communities
meet. We design memorable destinations that are
people-centric, seamlessly integrating leisure and
commerce to bring places to life.
Investment Branding Place Branding
Expertise
Employer Branding

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Richardson 13
Asia’s Sustainability Pioneers
We’ve joined the sustainability journeys of many visionary Asian organisations

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Richardson
Ready to build belief
in the future?
LET’S TALK
SEDGWICK RICHARDSON
sedgwick-richardson.com
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Sedgwick
Richardson