What Can you do with your Website
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Presentation delivered at the Digital Marketing Show 2015 by Lee Chadwick, MD of WOW Analytics.
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What Can you do with your Website
- 1. What can you do with your website Lee Chadwick MD – WOW Analytics lee@wowanalytics.co.uk @wowanalytics
- 3. When is a lead a lead?
- 4. Agenda Strengthen your sales pipeline with AVI …but I have Google Analytics. So who is on your website? What are your visitors doing? Questions
- 5. We all want the form fill
- 6. How many leads are you really getting… 71%
- 7. Dare you dream of a higher %… 71%50% - 3% = 47%
- 9. Do you use Google Analytics? Whats the difference
- 10. 4 thing Google Analytics can do… (that you may not have known) 1. See the number of visits you received 2. See what pages people look at in which order - convert 3. Identify the method people used to come to your web site – medium 4. Tell you about 2% of your web traffic – FOR FREE
- 11. What marketing campaigns are doing today… PPC? Social Media? Emails? Blogs?
- 12. Find more companies - AVI
- 13. Which campaigns are most effective
- 14. Are you driving the right kind of traffic
- 15. Campaign level tracking tagged to named Visitors
- 16. Find people interested in you
- 17. There are Hot Leads, and there are Red hot Leads !
- 18. How WOW’s lead scoring works Home page = 1 point Info page = 2 points Key sales page = 22 points Product page = 10 points Interested Cold lead Warm lead HOT HOT HOT 0-10 10-25 25-50 50+
- 20. Whitepaper The Art of Page scoring (your web site as an onion) tweet us @wowanalytics #WOWME
- 21. So I know whos on my web site… What next Sales… What next marketing…
- 23. Now you have named contacts and behaviour
- 24. Sales Benefit • Who would you have called • What conversion rate would you have got on that call. • Web site data leads on average to 55% increase in conversion rate of telephone follow up • Lead the conversation with what has been consumed on the web site. Recent relevant intelligence about the visitor materially changes the telephone outcome
- 25. Tweet us @wowanalytics to get a 2 week free trial
- 26. Marketing Benefits • Increasing traffic volumes is simply not good enough • We want converting traffic / we want leads • What expenditure works best (ROI)
- 27. Which campaigns are most effective
- 28. Are you driving the right kind of traffic
- 29. Campaign level tracking tagged to named Visitors
- 30. Find / contact the individuals
- 31. Every inbound web link should have them Medium – What Digital Channel Campaign Name – very important especially multi channel Source – where was the source URL Term – for you PPC crowd UTM IS what you need http://www.wowanalytics.co.uk/wow-url-builder/
Hinweis der Redaktion
- Title can be either: How to gain more intelligence from your website Making your marketing perform for sales
- Download
- Title can be either: How to strengthen your sales pipeline How to generate more leads and increase conversions Maximising the ROI of your website
- Tell them the total percentage of qualified leads that are never chased is 71%
- Tell them the total percentage of qualified leads that are never chased is 71%
- Ask the audience to raise their hands if they use Google Analytics
- Ask the audience to raise their hands if they use Google Analytics
- This is an extra Google Analytics slide you can use to expand your presentation We’ve already touched on the companies in the previous slide. Point out that some of these websites just seem to be internet providers, so they’re not getting as many direct companies. Brief explanation that it’s because Google uses cookie tech. But with direct IP lookup they’d get more companies….but we’ll get to that in the next slide. Some of the traffic on their site is their own employees. They can suppress their own IP’s so they don’t get this extra traffic. Demonstrate or list the different Google custom filters so they can see how they can understand more about their data than ever before
- Ask the audience what campaign has shown them the most leads. Was it PPC? Social media? Emails? Blogs?
- With WOW they can identify an extra 20% of visitors on top of their form fills and Google Analytics with our own IP lookup software Show them that they’ve then got this many leads to follow and can look for the leads contact details on LinkedIn and Zoom or…(next slide)
- …WOW can look up the individuals for you Not only can we give them companies names, but we can give them (bullet points on the screen) We can also show them job roles so they can go right up to the top of the hierarchy (sales manager/director) and build a sales relationship This will increase their leads by %.
- …WOW can look up the individuals for you Not only can we give them companies names, but we can give them (bullet points on the screen) We can also show them job roles so they can go right up to the top of the hierarchy (sales manager/director) and build a sales relationship This will increase their leads by %.
- …WOW can look up the individuals for you Not only can we give them companies names, but we can give them (bullet points on the screen) We can also show them job roles so they can go right up to the top of the hierarchy (sales manager/director) and build a sales relationship This will increase their leads by %.
- Now they know who is on their website, they need to make sure they’re getting in contact with the ones that are truly interested 50% are unwanted traffic – competitors, employees etc They can save time with our lead scoring technology
- This is an extra slide you can use to expand your presentation Address the question “But what about the data protection act?” Again, refer to IP lookup like a postcode – everyone has one and you’re allowed to find out anyone’s postcode – its just an online version of that
- We know successful buyer journeys show that certain pages take leads closer to a sale We can tell them which pages work better to turn into sales We will rank their pages by how close their leads come in the buying journey We’ll give them a score As soon as a lead gets more than 50 points they’ll know that the lead is ready to buy or a “hot” lead They can get alerts for these hot leads, assign them to sales team members and spend less time searching and more time tailoring their sales pitch
- Download
- …WOW can look up the individuals for you Not only can we give them companies names, but we can give them (bullet points on the screen) We can also show them job roles so they can go right up to the top of the hierarchy (sales manager/director) and build a sales relationship This will increase their leads by %.
- With WOW they can identify an extra 20% of visitors on top of their form fills and Google Analytics with our own IP lookup software Show them that they’ve then got this many leads to follow and can look for the leads contact details on LinkedIn and Zoom or…(next slide)
- Or they can tweet us at @wowanalytics with the hashtag #WOWME now to get a free trial If they don’t have twitter, they can also leave their business cards on a card drop on the way out and we’ll call them up to set up a trial
- With WOW they can identify an extra 20% of visitors on top of their form fills and Google Analytics with our own IP lookup software Show them that they’ve then got this many leads to follow and can look for the leads contact details on LinkedIn and Zoom or…(next slide)
- …WOW can look up the individuals for you Not only can we give them companies names, but we can give them (bullet points on the screen) We can also show them job roles so they can go right up to the top of the hierarchy (sales manager/director) and build a sales relationship This will increase their leads by %.
- …WOW can look up the individuals for you Not only can we give them companies names, but we can give them (bullet points on the screen) We can also show them job roles so they can go right up to the top of the hierarchy (sales manager/director) and build a sales relationship This will increase their leads by %.
- …WOW can look up the individuals for you Not only can we give them companies names, but we can give them (bullet points on the screen) We can also show them job roles so they can go right up to the top of the hierarchy (sales manager/director) and build a sales relationship This will increase their leads by %.
- …WOW can look up the individuals for you Not only can we give them companies names, but we can give them (bullet points on the screen) We can also show them job roles so they can go right up to the top of the hierarchy (sales manager/director) and build a sales relationship This will increase their leads by %.
- This is an extra slide you can use to expand your presentation Address the question “But what about the data protection act?” Again, refer to IP lookup like a postcode – everyone has one and you’re allowed to find out anyone’s postcode – its just an online version of that