Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

1. Camilla Buttery
Building A Mobile Business
The Journey So Far
@YPlan

2. Why plan when you have
YPlan?
Up to 15 curated events daily
Beautiful, social discovery of events
discovery
Pay in 2 taps & go. Simple
tonight
Go out tonight.

3. The story so far
500,000 downloads
London
Over 15% of all London iPhones
7,000+ events run with 700+ partners
1,000+
90%+ five-star App Store reviews
Live in New York and London
1000+

4. no
Problem: No last-minute
event marketplace exists
?

5. Meanwhile, the $50bn
industry is under-utilised
70%
60%
Theatre
Live Music
15%
Cinema

6. Mobile-only solution
✓
Close the loop
✓
Convenient
✓
Simple
✓
Personalisation

7. Solution: YPlan

8. Solution: YPlan

9. We’ve worked with 500+
event partners in London

10. We’ve worked with 200+
event partners in New York

11. Innovative media platform for
major brands
✓
Reach
✓
Engagement
✓
Demographic
✓
Native

12. Dedicated team of specialists
with unrivalled experience
$12m Series A
funding round

13. There’s been challenges
along the way
Two-sided marketplace
Hiring
Fundraising
Mobile
Mindshare

14. “
- Forbes-
YPlan offers a concise list of the best
NYC nightlife in one app … Genius
- Pharrell Williams -
“
“
London’s hottest new startup
“
- Stephen Fry -
“
“
YPlan – now that’s a seriously good
app. Last minute events of all kinds
booked in seconds. Damned smart

15. DOWNLOAD THE APP TO GET
YOUR £7 CREDIT
GO TO “MY REWARDS”
AND ENTER THE CODE
YPLANDMS